WHAT PEOPLEMETERS SAY

2. 6. 2020 TV rating, which is measured electronically using so called peoplemeters in the Czech Republic, celebrates its 23rd anniversary today. This method started to be applied in 1997. Since that time, it has been subject to a number of changes and it ranks among the most advanced methods across the globe today. Research for the Association of… Continue reading WHAT PEOPLEMETERS SAY

PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS

27. 11. 2019 Prima Group won two awards at the HbbTV Awards. The jury awarded Prima in the Best Marketing and Promotion category for its Red Button campaign with Karel Voříšek and in the Best Use of HbbTV for Enhanced TV Services category for its video rental series offer. For the eighth time, the symposium organised by the… Continue reading PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS

CZECH PRIMA PROMOTES HBBTV

7. 10. 2019 The Czech national broadcaster Prima will soon start to complement the HbbTV verification of smart TVs by Ceske Radiokomunikace (CRa) with its own iPrima seal. Furthermore, according to its product manager Iva Nesrstova, Prima’s HbbTV offer from mid-October include content that has not yet been shown on its TV channels. Nesrstova, who was speaking to… Continue reading CZECH PRIMA PROMOTES HBBTV

HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA

6. 5. 2019 The red button on the remote control has become one of the most profitable digital services for TV Prima. The number of viewers and time spent with hybrid TV is growing. Viewers willingly pay and fill in questionnaires via HbbTV. So much so that Prima at first considered it a mistake. When Prima TV viewers want… Continue reading HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA

WHAT IS HBBTV AND HOW TO TUNE IN: ALL ABOUT HYBRID BROADCASTING

17. 7. 2018 You’ve probably already encountered the so-called Red Button, which sometimes appears on the TV screen and disappears again. But what is it and how does it work? HbbTV stands for hybrid broadcasting and has been a standard of the European Telecommunications Standards Institute since 2010. It adds an interactive superstructure to traditional TV broadcasting. In our… Continue reading WHAT IS HBBTV AND HOW TO TUNE IN: ALL ABOUT HYBRID BROADCASTING