HBBTV: BREATHING LIFE TO BROADCAST TV

1. 4. 2024 | 8 min read In today’s rapidly evolving world of television, viewers are no longer limited to passive consumption of content. They expect an interactive, personalized, and engaging experience that seamlessly blends traditional broadcast with the possibilities of the internet. This is where HbbTV, or “Hybrid Broadcast Broadband TV”, comes into play. For broadcasters and operators, HbbTV gives a great opportunity to monetize existing linear TV capacity with targeted and addressable advertising. The technology is mature and well-tested, and ready for deployment. What is HbbTV? Hybrid Broadcast Broadband TV (HbbTV) is a global initiative that seamlessly integrates traditional TV broadcasts with internet content on connected TVs and over-the-top (OTT) devices like set-top boxes and streaming dongles. It’s a convergence of various technologies including internet data transmission, television broadcasting, and teletext. HbbTV supports interactive features, allowing users to access information on demand. It offers a range of content from standard broadcast TV to IPTV services and supports various forms of digital television content.

HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024

21. 3. 2024 | 4 min read The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

HBBTV SYMPOSIUM AND AWARDS 2024 IN LONDON

15. 12. 2023 | 2 min read The 11th HbbTV Symposium and Awards in Naples, Italy became with more than 220 registered participants from Europe, North America, Asia and Australia one of the most attended events in its 12-year history, reflecting the significance of HbbTV in the connected TV industry.

GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV

1. 12. 2023 | 2 min read The chair of the HbbTV Association has said that every big trend shaping the environment is making HbbTV “super relevant”.

WINNERS OF HBBTV AWARDS 2023 ANNOUNCED

29. 11. 2023 | 2 min read The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2023, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2023: Best use of HbbTV for advertising-based solutions Media For Europe (MFE - Mediaset España): Server-Side Targeted Advertising for Linear TV (Spain) Jury quote: “A brilliant use case of the combination of the power of live broadcasting to massive audiences with the efficiency of digital targeted advertising.”

HBBTV ASSOCIATION PUBLISHES OFFICIAL GUIDE TO HBBTV 2023 SYMPOSIUM

16. 11. 2023 | 1 min read The HbbTV Association has published the official guide to the HbbTV Symposium 2023. The brochure contains details of the venue, programme, speakers as well as sponsors and partner organisations.

HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS

24. 10. 2023 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take place on November 28-29 in Naples, co-hosted with Italian digital TV association Comunicare Digitale.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023

4. 10. 2023 | 4 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023. The jury members are:

HBBTV ASSOCIATION UNVEILS NEW SYMPOSIUM FORMAT: THE “UNCONFERENCE”

15. 9. 2023 | 2 min read The annual key summit of the connected TV industry, targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, will be co-hosted with Comunicare Digitale, an Italian association for the development of digital television. For the first time, the HbbTV Symposium conference will be split into a traditional format on the first day while the second day will host an format of unconference.

HBBTV ASSOCIATION OPENS ENTRIES FOR HBBTV 2023 AWARDS

4. 9. 2023 | 2 min read The HbbTV Association is pleased to invite entries for this year's HbbTV Awards. The contest will take place as part of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples. The HbbTV Awards will be held for the sixth time, showcasing and celebrating best practice and excellence in the HbbTV community.