HOLLYWOOD AT THE SERVICE OF BREWERIES: FAMOUS BEER COMMERCIALS FEATURING GLOBAL CELEBRITIES

21. 8. 2026 | 10 min read This year, International Beer Day was celebrated on Friday, 7 August. It is the perfect opportunity to revisit not only the taste and history of this popular drink, but also the advertisements that have connected beer with film, music and the world of celebrities. Brad Pitt fled an army of photographers for Heineken, Mads Mikkelsen searched for the recipe for Danish happiness, Snoop Dogg reflected on life by the beach, and Orlando Bloom explored the secrets of Prague’s brewing tradition.

FROM PUB SIGNS TO TV COMMERCIALS: THE HISTORY OF BEER AND THE EVOLUTION OF ADVERTISING FOR THE GOLDEN BREW

14. 8. 2026 | 10 min read This year, International Beer Day fell on Friday, 7 August 2026. Besides being an opportunity to raise a glass to brewers, bartenders and lovers of the golden brew, it also recalls the remarkable journey of a drink that has accompanied humanity for thousands of years and gradually become part of popular culture. But it was not only the deliciously bitter beverage that evolved. Beer advertising has come a long way too.

INTERNATIONAL BEER DAY: ICONIC TELEVISION ADVERTS TOPPED WITH BEER FOAM

7. 8. 2026 | 7 min read International Beer Day falls on the first Friday in August each year. As well as providing an opportunity to try a new lager or thank the people who brewed and served it, the occasion offers a reason to revisit television advertisements that have succeeded in transforming an ordinary pint into a symbol of friendship, patience, craftsmanship and national identity.

WATER: THE ESSENCE OF LIFE AND A REWARDING THEME FOR TV ADVERTISING

22. 3. 2026 | 8 min read How many times a day do we turn on the tap without paying much attention to the water flowing from it… Water is something we take completely for granted. Yet all it takes is slowing down a little and realising just how essential it is to our lives. And that is precisely what World Water Day reminds us of every year. Unlike ordinary consumers, creative professionals are well aware of the importance of water and its powerful symbolism, which is why they so often draw on it in advertising. So today, on the occasion of World Water Day, we will take a look at water in television advertising—whether as a promoted product or as a motif that helps create atmosphere and underline the advertising message.

STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?

12. 3. 2023 | 2 min read Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive (at least when it comes to picking tunes for its TV ads).