OPTIMISING REACH TO THE WELTHIEST CZECHS AGED 45–64

Part of the WPP Media project called Češi 45+ (Czechs aged 45–64), which aims to focus greater attention on the richest Czech age group, naturally includes the topic of the media behaviour of these Czechs. Given the thematic focus of this page, today we will primarily concentrate on the role of television. Just a note… Continue reading OPTIMISING REACH TO THE WELTHIEST CZECHS AGED 45–64

FROM ORDINARY USER TO INFLUENCER: HOW REALITY SHOWS ADJUST THE RULES OF THE GAME

The ways in which people gain public recognition have changed with the massive rise of reality shows. While in the past, the path to popularity was associated with traditional media platforms, today, even ordinary social media users have the chance to become celebrities by participating in reality shows. At least for a week or so.

CZECHS AGED 45-64 – THE RICHEST TARGET GROUP YOU MIGHT BE OVERLOOKING

Middle age (and retirement) still seems to be mainly associated in marketers’ minds with outdated notions of a “walking-stick-and-scarf” lifestyle. But people in 45-64 age group also have aspirations and dreams, and truth be told, they finally have the financial means to pursue them.

TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS

Take a look at what is behind the claims of people who indicate in surveys that they watch TV. And than have a look on what is the role of classic TV as a touchpoint?

THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

Since this August, the Association of Commercial Television (AKTV) has partnered with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, AKTV’s website ScreenVoice.cz will publish monthly interesting articles exploring television as an advertising medium and the viewing behaviour of Czech audiences. The Association of Commercial Television,… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?

Watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.

SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!

ScreenVoice, exclusively in collaboration with GroupM and their data source mPanel, brings you an article about the hidden connections that put TV viewers and their habits in an unexpected light. This time, look forward to interesting facts about travelers and vacationers.