COCA-COLA, UNILEVER SHOW THE POWER OF WORLD CUP MARKETING

28. 7. 2026 | 3 min read Coca-Cola and Unilever each delivered some of their strongest quarterly performances in years, with both companies crediting their extensive World Cup campaigns.

STREAMERS SHIFT TOWARDS SCRIPTED ROMANCE AS REALITY DATING SHOWS DECLINE

29. 6. 2026 | 2 min read Global streaming services are increasingly commissioning scripted romance dramas instead of reality dating shows, with more than four out of five new romance titles now scripted, according to new research from Ampere Analysis.

WHEN BRANDS BECOME CHARACTERS: TRANSFORMING PRODUCT PLACEMENT INTO ENTERTAINMENT

30. 1. 2026 ProSieben and Joyn broke new creative ground with The Masked Singer Germany, transforming traditional product placement into something unprecedented. Seven.One Media worked with Playmobil to create a partnership where the brand did not just sponsor the program or place products within it – instead, the brand became a competing character. The Playmobil Pirate mask sang, performed, and competed alongside celebrities in one of Germany’s most-watched entertainment shows.

CHRISTMAS CREEP IS HERE AGAIN

3. 11. 2025 | 2 min read Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans. What’s happening

THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

23. 6. 2025 | 4 min read There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by focus and intent.