Tag: CTV
STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS
2. 3. 2026 | 3 min read Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated.
GLOBO CREATES HOME SCREEN PROMINENCE FOR FREE-TO-AIR TV ON SMART TVS
26. 2. 2026 Globo, Brazil’s largest commercial TV group, is rolling out DTV+, a next-generation free-to-air TV standard designed for connected TVs. It brings broadcast channels into the TV operating system, with app-like navigation, login and interactive layers placed directly on top of live programming.
STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL
7. 12. 2025 | 3 min read Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC.
STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS
19. 11. 2025 | 2 min read Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.
INTERACTIVE ADS ARE BECOMING A CORNERSTONE OF CTV ADVERTISING
16. 10. 2025 | 2 min read Interactivity is becoming a key driver of growth for connected TV (CTV) advertising as the format evolves alongside shifting audience preferences.
STUDY: MANY NEW STREAMING SUBS DROP THE SERVICE AFTER NFL ENDS
15. 10. 2025 | 3 min read A new report from Samsung Ads provides some disturbing data for streaming services that have been spending massive amounts of money on their NFL and sports rights. The Samsung Ads’ Quarterly State of CTV Report found that while the number of new users to three apps that streamed live NFL football games grew by 28% over the 2024 regular season, 65% of those new users had churned out by March 2025, the month after the Super Bowl.
ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO
14. 10. 2025 | 6 min read Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly.
INSIDE FRANCETV PUBLICITÉ’S ADSPACE•IA’S PLANNING LAYER
14. 10. 2025 FranceTV Publicité is transitioning its media buying operations into an AI-assisted mode. ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns. It executes these plans as a managed service on france.tv’s premium offer. For sales houses, this marks a tangible step in AI commercialisation: algorithmic Total Video mixes enriched with attention and carbon reporting.
CONTENT-BASED ‘CONTEXTUAL’ ADS SCORE LOW VS. AUDIENCE TARGETING: SURVEY
1. 10. 2025 | 2 min read Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote survey.
CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA
22. 9. 2025 | 4 min read AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them.
YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS
21. 9. 2025 | 1 min read “Younger marketing people may be more inclined to favor nothing but social media,” notes Matt Sunshine, CEO at The Center for Sales Strategy. Yet, while they do favor social media, Sunshine finds they may be interested in their older counterparts in good ol’ traditional, linear media channels.
STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES
16. 9. 2025 | 4 min read The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook.
ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING
15. 9. 2025 | 2 min read As TV viewers shift to VOD services, global investment in advertising on linear TV is declining.
FROM BRANDING TO ACTION: BEST PRACTICES FOR USING QR CODES IN PERFORMANCE CTV
12. 9. 2025 | 5 min read At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings.
THE FUTURE OF STREAMING IS DIFFERENT AD LOADS FOR EACH VIEWER
28. 8. 2025 | 5 min read As streamers experiment with ad load optimization, their only constraint is the consumer experience.
THE FUTURE HAS ALREADY BEGUN. AR AND VR ARE TRANSFORMING TV ADVERTISING INTO AN INTERACTIVE EXPERIENCE
21. 8. 2025 | 10 min read Smart TVs, augmented reality and the advent of new devices such as Apple Vision Pro are fundamentally changing the way brands communicate with customers. Television and outdoor advertising are no longer just one-way communications – they are becoming interactive, personalised experiences. Companies are investing in AR and VR campaigns for higher engagement, better conversions and lower costs. And even though these formats still face technical limitations, their role in the marketing mix is increasingly compelling.
STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION
19. 8. 2025 | 2 min read 32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions.
NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB
14. 8. 2025 | 4 min read Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.”