A TEST OF THE STRENGTH OF CZECH BRANDS: HOW DO THEY FAREWELL WITHOUT A NAME OR LOGO?

25. 6. 2026 A test of the visual identity of six selected brands from various categories, in which the logos were not shown, revealed that more than half of the respondents were unable to recognise any of the brands. The ResSolution Group and Media Age agencies investigated how the brands fared in the test.

COMMUNICATION SUMMIT: ADVERTISING IS THREATENED BY CREATIVE LAZINESS; WE MUST NOT GIVE UP ON THINKING

15. 6. 2026 Generative AI tools speed up content creation and save time, but there is a risk that they will lead to uniformity in output and a decline in critical thinking. At this year’s Communication Summit, there was a discussion on how to use AI as an assistant, rather than as an autopilot for marketing communications.

M6 UNLIMITED TESTS AI SPOT CREATION FOR SMALLER TV AND STREAMING ADVERTISERS

22. 5. 2026 M6 Unlimited is building a simpler route into TV and streaming advertising for smaller and newer advertisers. Its offer combines a dedicated SME buying path through its future ad manager, lower entry budgets, support across strategy, creative production and measurement.

STUDY: AI LABELING DOES NOT HURT VIDEO AD PERFORMANCE

22. 5. 2026 MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure.

THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (2/2)

22. 5. 2026 The strategic response: the TV advertising paradox.

CONSUMERS DON’T HATE AI ADS – THEY HATE BAD ADS

13. 5. 2026 There’s a story I keep reading in the trades, and I want to analyze it because I don’t think it’s fully accurate. It’s the story about how consumers hate AI-generated ads.

CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY

12. 5. 2026 Cannes Lions has announced the jury for this year’s festival. The jury will select world-class creative work, which will then be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, taking place from 22 to 26 June 2026.

ADC CZECH AWARDS: GRAND PRIX FOR KITKAT PHONE BREAK CAMPAIGN

29. 4. 2026 The Grand Prix at this year’s ADC Czech Creative Awards went to the “KitKat Phone Break” campaign by VML Prague.

THE PROBLEM WITH MUCH AI-POWERED ADVERTISING IS THAT IT’S MEANINGLESS

21. 4. 2026 Audiences aren’t tired of advertising. They’re tired of low-value, repetitive, over-personalized noise that constantly demands something from them – and AI is turning up the volume.

CANNES LIONS ANNOUNCES ITS 2026 PROGRAMME

21. 4. 2026 Oprah Winfrey is honoured as the 2026 Cannes LionHeart. A global line-up of creative legends, innovators and cultural voices will take to the stage including Stella McCartney, Patagonia and Google DeepMind.

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference.

ADC CZECH AWARDS PUBLISHES A GALLERY OF ENTRIES

31. 3. 2026 The ADC Czech Creative Awards competition has made the gallery of all 257 entries available.

PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

22. 3. 2026 From 14 to 19 April, Prague’s iconic Kino Pilotů cinema will become a meeting place for film professionals and enthusiastic audiences alike. The Prague Film Festival 2026 will present feature films that have not yet been screened in the Czech Republic, a selection of short films – some of which premiered at prestigious international festivals – as well as a masterclass on The Godfather, the Anirama pitching forum, and other professional and networking events. The festival is aimed at both Czech and international audiences (all screenings feature English subtitles) and is open to viewers aged 15 and over.

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August.

STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS

2. 3. 2026 Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated.

THE VISUAL TRANSFER EFFECT: HOW SOUND BUILDS BRANDS

24. 2. 2026 In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound. The findings carry significant implications for how audio is planned, sold, and valued within the wider media mix. Context Talpa Media is one of the Netherlands’ largest media companies, operating a broad portfolio of TV, radio, and digital platforms. That multiplatform reach puts them at the centre of a question: what actually happens in the brain when consumers encounter TV and audio advertising together? Specifically, Talpa aimed to explore whether prior exposure to a TV commercial changes how the brain processes a matching audio ad, and whether that effect can be measured without relying on conscious recall. Research Forty participants were fitted with EEG caps to capture real-time brain activity and exposed to commercial breaks from 14 brands. The study used a two-group design:

CHANNEL 4 SHOWS HOW PUTTING ACCESSIBILITY FIRST BENEFITS BOTH CUSTOMERS AND COMMERCIAL WITH CURRYS’

24. 2. 2026 Context Channel 4’s Diversity in Advertising Award 2025 set its brief under the theme “Inclusive by Design”. It asked brands to embed inclusive practices into the creative, rather than at the end of production. The initiative linked that ambition to airtime: £1m of advertising space across Channel 4’s portfolio sat behind the winning campaign. The brief framed the size of the audience affected by sight or hearing loss at nearly 20% of the UK population, putting an access gap into plain planning terms.

USING ELECTION NIGHT VIEWING HABITS TO MAKE A RETAIL MESSAGE FEEL LIKE ENTERTAINMENT

24. 2. 2026 This campaign connected Bauhaus’s retail messaging to a major national television event. In Finland, municipal and regional elections feature hours-long results TV programmes that track vote counting as results come in. Bauhaus (a major home improvement retailer) partnered with the biggest national broadcaster, Sanoma, to create branded entertainment within this format, using “price” as the central theme.