ADC CZECH AWARDS PUBLISHES A GALLERY OF ENTRIES

31. 3. 2026 The ADC Czech Creative Awards competition has made the gallery of all 257 entries available. All 257 entries submitted tothis year’s ADC Czech Creative Awards 2026 competition can be viewed in the gallery on the adcawards.cz website. The winners will be announced on 29 April at the Nová spirála in Prague. Among the most active… Continue reading ADC CZECH AWARDS PUBLISHES A GALLERY OF ENTRIES

PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

22. 3. 2026 From 14 to 19 April, Prague’s iconic Kino Pilotů cinema will become a meeting place for film professionals and enthusiastic audiences alike. The Prague Film Festival 2026 will present feature films that have not yet been screened in the Czech Republic, a selection of short films – some of which premiered at prestigious international festivals –… Continue reading PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August. Golden Drum, an international creative festival, is launching its 32nd edition. Applications will be accepted until 26 August in six different sections: One-Channel Drum, Omni-Channel Drum, Craft Drum, Creative Media Excellence Drum, Creative Business Excellence Drum and a… Continue reading GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS

2. 3. 2026 Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated. If the way to figure out what’s going on is to follow the money, the story in the television business continues to be the shift to streaming and connected TV. The latest example is a new survey released by Advertiser Perceptions… Continue reading STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS

THE VISUAL TRANSFER EFFECT: HOW SOUND BUILDS BRANDS

24. 2. 2026 In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound. The findings carry significant implications for how audio is planned, sold, and valued within the wider media mix. Context Talpa Media… Continue reading THE VISUAL TRANSFER EFFECT: HOW SOUND BUILDS BRANDS

CHANNEL 4 SHOWS HOW PUTTING ACCESSIBILITY FIRST BENEFITS BOTH CUSTOMERS AND COMMERCIAL WITH CURRYS’

24. 2. 2026 Context Channel 4’s Diversity in Advertising Award 2025 set its brief under the theme “Inclusive by Design”. It asked brands to embed inclusive practices into the creative, rather than at the end of production. The initiative linked that ambition to airtime: £1m of advertising space across Channel 4’s portfolio sat behind the winning campaign. The… Continue reading CHANNEL 4 SHOWS HOW PUTTING ACCESSIBILITY FIRST BENEFITS BOTH CUSTOMERS AND COMMERCIAL WITH CURRYS’

USING ELECTION NIGHT VIEWING HABITS TO MAKE A RETAIL MESSAGE FEEL LIKE ENTERTAINMENT

24. 2. 2026 This campaign connected Bauhaus’s retail messaging to a major national television event. In Finland, municipal and regional elections feature hours-long results TV programmes that track vote counting as results come in. Bauhaus (a major home improvement retailer) partnered with the biggest national broadcaster, Sanoma, to create branded entertainment within this format, using “price” as the… Continue reading USING ELECTION NIGHT VIEWING HABITS TO MAKE A RETAIL MESSAGE FEEL LIKE ENTERTAINMENT

WHEN DISNEY CAME TO DANCING: A LIVE SHOW BECOMES A FAIRYTALE

24. 2. 2026 Inspired by Disneyland Paris’s Disney Music Festival, where performances by Disney-movie characters fill the park with dance and live music, DPG Media’s creative team proactively conceived an unprecedented brand integration: a dedicated Disney-themed episode of Dancing With The Stars. The concept was not driven by a client brief. Knowing the client’s wishes and dreams, and… Continue reading WHEN DISNEY CAME TO DANCING: A LIVE SHOW BECOMES A FAIRYTALE

WHEN A CROSS-FORMAT APPROACH MULTIPLIES IMPACT: BOL × HUIS GEMAAKT ACROSS CONTENT & CONTEXT

23. 2. 2026 Description Bol is Belgium’s largest e-commerce platform, a household name for buying books, electronics, and everyday items online. But furniture and home décor? That was not what consumers associated with the brand. DPG Media set out to change this perception through a multi-format partnership with Huis Gemaakt (“Home Made”), a popular Flemish TV show where… Continue reading WHEN A CROSS-FORMAT APPROACH MULTIPLIES IMPACT: BOL × HUIS GEMAAKT ACROSS CONTENT & CONTEXT

A SPECIAL CHRISTMAS AD BREAK AS PRIMETIME ENTERTAINMENT

23. 2. 2026 Background In the Netherlands, Christmas commercials hold a special place in television culture. Much like the Super Bowl in the United States is known for its spectacular commercials, the Dutch festive season is the moment when brands showcase their most creative, emotional storytelling. Over the years, several Christmas campaigns have achieved iconic status, moving and… Continue reading A SPECIAL CHRISTMAS AD BREAK AS PRIMETIME ENTERTAINMENT

GIVING SUSTAINABLE BUSINESSES THEIR FIRST TV SPOTLIGHT

23. 2. 2026 Background B Corp certification is a globally recognised standard for businesses that meet high levels of social and environmental performance, accountability, and transparency. The certification is awarded by B Lab, a non-profit organisation. In the UK, there are thousands of certified B Corps, many of them small businesses with ambitions to reach mainstream audiences at… Continue reading GIVING SUSTAINABLE BUSINESSES THEIR FIRST TV SPOTLIGHT

ELEVATOR PITCHES MADE REAL: GIVING BLACK ENTREPRENEURS A NATIONAL STAGE

23. 2. 2026 Black-owned businesses in the UK face significant barriers to success. Only 0.24% of venture capital funding reaches Black founders, and one-third of Black entrepreneurs struggle to gain belief in their ventures. Channel 4, in partnership with Lloyds Bank (one of the UK’s largest retail banks), created the Black in Business initiative to address these disparities.… Continue reading ELEVATOR PITCHES MADE REAL: GIVING BLACK ENTREPRENEURS A NATIONAL STAGE

WHEN SILENCE SPEAKS LOUDER

22. 2. 2026 Code of Silence was a landmark drama for British television. The show starred Rose Ayling-Ellis, a deaf actress who became famous after winning Strictly Come Dancing, a popular British celebrity dance competition. In the drama, she plays a deaf woman whose exceptional lip-reading skills make her central to a covert police investigation. The production featured… Continue reading WHEN SILENCE SPEAKS LOUDER

TURNING ONE TRAVEL OFFER INTO TWO TV STORIES FOR TWO TYPES OF FAMILIES

22. 2. 2026 Attraction Tickets sells Florida attraction tickets and theme-park hotel packages to UK customers. It has served more than five million customers since 2002 and offers access to destinations including Walt Disney World Resort, Universal Orlando Resort, SeaWorld and Disneyland Paris. In a competitive travel market, people compare options quickly, and marketing is judged by its… Continue reading TURNING ONE TRAVEL OFFER INTO TWO TV STORIES FOR TWO TYPES OF FAMILIES

BUILDING TRUST FOR PRIVATE HEALTHCARE BY PUTTING DOCTORS FIRST AND USING TV AS A TRUSTED NATIONAL STAGE

20. 2. 2026 Campaign objectives To challenge the belief that only state hospitals deliver life-saving care, AKFA Medline decided to produce a doctor-led manifesto film and placed it on national TV, with IM Service handling broadcast delivery, timing, and exposure for a sensitive message. The campaign brief combined awareness with credibility: increase brand awareness, strengthen trust and loyalty,… Continue reading BUILDING TRUST FOR PRIVATE HEALTHCARE BY PUTTING DOCTORS FIRST AND USING TV AS A TRUSTED NATIONAL STAGE

TURNING TRUSTED TV MOMENTS INTO BOOK SALES BY LINKING ATTENTION TO CLEAR PLACES TO BUY

20. 2. 2026 Standaard Boekhandel is a Belgian book retailer. It wanted to make reading feel relevant again at a time when many people spend more time with other entertainment. The brand also wanted its bookstores to stay strong places for discovery, where people browse and find new titles, not only pick up a book they already decided… Continue reading TURNING TRUSTED TV MOMENTS INTO BOOK SALES BY LINKING ATTENTION TO CLEAR PLACES TO BUY

A MARRIAGE PROPOSAL TO BELGIUM’S HOME BREWERS

17. 2. 2026 Belgium is famous for its hundreds of beer varieties, microbreweries, and passionate home brewing community. Grimbergen, a well-respected abbey beer brand owned by Alken Maes Brewery, wanted to shift how consumers perceived them. Rather than being seen as simply a reliable beer choice, the brand wanted to build a deeper emotional connection with consumers. The… Continue reading A MARRIAGE PROPOSAL TO BELGIUM’S HOME BREWERS

ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

13. 2. 2026 This year’s 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries. The Art Directors Club Czech Republic announces the composition of the juries for the 33rd edition of the ADC Czech Creative Awards 2026. Fifty judges from across Europe will decide on the best creative works of 2025 on… Continue reading ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES