STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom. Subscriptions to streaming services have become a… Continue reading STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

8. 4. 2026 Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools. The report, titled “TV Search and Discovery in the AI Era,” found that 66% of respondents reported increased chatbot use over the past 12 to… Continue reading GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands? How should communication evolve at a time when the audience, the cultural context and the way people discover products are all changing simultaneously? This question permeated this year’s SXSW… Continue reading WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

2. 4. 2026 For several weeks now, customers of the SledováníTV service have been seeing a message on Nova Group channels stating that they have reached the maximum number of devices allowed for viewing their programmes. So what are the rules for using OTT services? The phenomenon of internet television and services known by the acronym OTT has… Continue reading RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY

3. 3. 2026 Research from OM Media Trials and Zefr finds ads running next to some AI content perform well The rise of low-quality AI-generated online content, colloquially known as “AI slop,” has sparked backlash among many consumers. Some brands are virtue signalling with ad campaigns that mock AI. But the current state of AI-generated content is more… Continue reading BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY

VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

25. 2. 2026 Sports program discovery — like that of overall TV/streaming discovery — continues to be a challenge for TV viewers, according to Reviews.org. Nearly half (45%) of viewers say they “struggle” to find a channel or streaming service for a specific game or to watch their favorite team, while 53% say they have missed a game… Continue reading VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

2. 2. 2026 KSHB Kansas City offers an intriguing case study in producing YouTube-style news videos that are platform portable and striking chords with audiences. Diversity of content is one of YouTube’s greatest strengths. Whether I’m looking for information on installing solar panels, learning watercolor techniques, repairing a bicycle or watching live television, there is something for everyone.… Continue reading SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

THE AI THREAT TO MEDIA QUALITY

7. 1. 2026 Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop.  What’s happening Ad content adjacency emerges as the top media challenge in IAS’s UK Industry Pulse Report 2026, cited by 78% of brand and agency digital media experts in a survey. Specific concerns include… Continue reading THE AI THREAT TO MEDIA QUALITY

TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

3. 12. 2025 Legacy TV and movie discovery continue to see many benefits from social media — in terms of marketing and content discovery. At the same time, social media does much to serve its own content in terms of getting popular appeal and usage. New research from S&P Global Market Intelligence finds young media consumers are served… Continue reading TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

10. 11. 2025 As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH

5. 11. 2025 U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media. Despite all the hype around AI and long-standing efforts to improve content discovery, a new Gracenote study indicates that the problem of finding something to watch on streaming services is not… Continue reading NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH

THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

23. 6. 2025 There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by focus and intent.  According to new research from McKinsey & Co, attention is influenced by how actively consumers are engaged with the content… Continue reading THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

THREE AI TRENDS RESHAPING THE FUTURE OF MEDIA & ENTERTAINMENT

20. 6. 2025 The annual NAB Show brings together the top innovators in media and entertainment, showcasing the tools, tech, and trends driving the next era of storytelling. Aside from the tens of thousands of attendees and hundreds of featured sessions, what really set this year’s event apart is that it wasn’t just a display of newfangled tech—in many… Continue reading THREE AI TRENDS RESHAPING THE FUTURE OF MEDIA & ENTERTAINMENT

NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

19. 6. 2025 The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work… Continue reading NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

9. 6. 2025 The Prima Group has entered into a long-term partnership with Sweden’s Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from July. The Prima Group has entered into a long-term strategic partnership with Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from 1 July.… Continue reading PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

9. 12. 2024 The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn. The reality game The Traitors became the most successful autumn show of the Prima Group in acquiring new subscribers to the prima+ platform. “On prima+, it… Continue reading THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

ANGLIM FROM CONDÉ NAST WILL PERFORM AT THE FENIX AWARDS CONFERENCE

27. 11. 2024 Helen Anglim from Condé Nast will give advice on how to build a brand in the media field at the 6th annual Fenix Awards conference. On Tuesday 3 December, the sixth annual Fenix Awards Conference will take place at Forum Karlín, featuring presentations on innovation and best practice examples in brand, media and content marketing.… Continue reading ANGLIM FROM CONDÉ NAST WILL PERFORM AT THE FENIX AWARDS CONFERENCE

ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES

10. 8. 2024 Axocom research shows that up to 46% of the Czech population hides quilty pleasures. There are series and shows that Czechs tell their friends and acquaintances about. But then there are also some that they are ashamed of and watch in secret, so that their closest friends don’t know. Most often these are adult films,… Continue reading ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES