PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 | 4 min read The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions.

LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

4. 6. 2026 | 2 min read The smart TV home screen is becoming an increasingly important tool for film marketers, influencing both cinema attendance and at-home viewing decisions, according to new research from LG Ad Solutions.

STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

27. 5. 2026 | 2 min read Viewing of Stranger Things rose 300% in the second half of 2025 ahead of its fifth and final season.

BUDGETS ARE NOW THE TOP CONSIDERATION FOR BUYING A STREAMING SERVICE

20. 5. 2026 | 3 min read Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services.

TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION

6. 5. 2026 | 5 min read After five years on the market, TV Nova Group’s TN Live has evolved into a 24/7 news and lifestyle channel. It aims to drive further growth through more intensive content production and distribution on social media and its own platforms.

NEM DUBROVNIK REVEALS 2026 AGENDA

5. 5. 2026 | 2 min read NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors.

STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 | 2 min read New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom.

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

8. 4. 2026 | 2 min read Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools.

WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 | 5 min read One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands?

RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

2. 4. 2026 | 4 min read For several weeks now, customers of the SledováníTV service have been seeing a message on Nova Group channels stating that they have reached the maximum number of devices allowed for viewing their programmes. So what are the rules for using OTT services?

EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER

8. 3. 2026 | 9 min read RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY

3. 3. 2026 | 3 min read Research from OM Media Trials and Zefr finds ads running next to some AI content perform well

VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

25. 2. 2026 | 2 min read Sports program discovery -- like that of overall TV/streaming discovery -- continues to be a challenge for TV viewers, according to Reviews.org.

SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

2. 2. 2026 | 5 min read KSHB Kansas City offers an intriguing case study in producing YouTube-style news videos that are platform portable and striking chords with audiences.

THE AI THREAT TO MEDIA QUALITY

7. 1. 2026 | 2 min read Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop. What’s happening

TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

3. 12. 2025 | 2 min read Legacy TV and movie discovery continue to see many benefits from social media -- in terms of marketing and content discovery.

GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

10. 11. 2025 | 6 min read As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services.

NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH

5. 11. 2025 | 3 min read U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media.