PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions. In recent days, the Prima media group has sent… Continue reading PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

4. 6. 2026 The smart TV home screen is becoming an increasingly important tool for film marketers, influencing both cinema attendance and at-home viewing decisions, according to new research from LG Ad Solutions. The study of more than 1,000 UK connected TV users who regularly visit cinemas found that 93% had seen a new film promoted on their… Continue reading LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

27. 5. 2026 Viewing of Stranger Things rose 300% in the second half of 2025 ahead of its fifth and final season. Streaming audiences are waiting almost twice as long for returning scripted originals as they did five years ago, according to new research from Ampere Analysis. The analyst firm says the average gap between seasons of scripted original… Continue reading STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

BUDGETS ARE NOW THE TOP CONSIDERATION FOR BUYING A STREAMING SERVICE

20. 5. 2026 Half of consumers “strongly agree” that budget is the main factor they consider when buying entertainment services. As consumers face mounting costs and higher inflation rates, with some major streaming services now costing more than $20 a month, new research indicates that consumers are paying more attention to bundles as a way of controlling their… Continue reading BUDGETS ARE NOW THE TOP CONSIDERATION FOR BUYING A STREAMING SERVICE

TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION

6. 5. 2026 After five years on the market, TV Nova Group’s TN Live has evolved into a 24/7 news and lifestyle channel. It aims to drive further growth through more intensive content production and distribution on social media and its own platforms. After five years on the market, TV Nova Group’s news and lifestyle platform TN Live… Continue reading TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION

NEM DUBROVNIK REVEALS 2026 AGENDA

5. 5. 2026 NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors. The event, taking place in Dubrovnik, will feature over 80 speakers and a market area that has grown by 50% compared with last year. This year’s programme will… Continue reading NEM DUBROVNIK REVEALS 2026 AGENDA

STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom. Subscriptions to streaming services have become a… Continue reading STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

8. 4. 2026 Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools. The report, titled “TV Search and Discovery in the AI Era,” found that 66% of respondents reported increased chatbot use over the past 12 to… Continue reading GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands? How should communication evolve at a time when the audience, the cultural context and the way people discover products are all changing simultaneously? This question permeated this year’s SXSW… Continue reading WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

2. 4. 2026 For several weeks now, customers of the SledováníTV service have been seeing a message on Nova Group channels stating that they have reached the maximum number of devices allowed for viewing their programmes. So what are the rules for using OTT services? The phenomenon of internet television and services known by the acronym OTT has… Continue reading RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER

8. 3. 2026 RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click. There is a lazy habit in our industry. Something shifts in the US market and within weeks it becomes a European strategy talking point. AVOD is booming, ad tiers are the future,… Continue reading EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER

BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY

3. 3. 2026 Research from OM Media Trials and Zefr finds ads running next to some AI content perform well The rise of low-quality AI-generated online content, colloquially known as “AI slop,” has sparked backlash among many consumers. Some brands are virtue signalling with ad campaigns that mock AI. But the current state of AI-generated content is more… Continue reading BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY

VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

25. 2. 2026 Sports program discovery — like that of overall TV/streaming discovery — continues to be a challenge for TV viewers, according to Reviews.org. Nearly half (45%) of viewers say they “struggle” to find a channel or streaming service for a specific game or to watch their favorite team, while 53% say they have missed a game… Continue reading VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

2. 2. 2026 KSHB Kansas City offers an intriguing case study in producing YouTube-style news videos that are platform portable and striking chords with audiences. Diversity of content is one of YouTube’s greatest strengths. Whether I’m looking for information on installing solar panels, learning watercolor techniques, repairing a bicycle or watching live television, there is something for everyone.… Continue reading SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

THE AI THREAT TO MEDIA QUALITY

7. 1. 2026 Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop.  What’s happening Ad content adjacency emerges as the top media challenge in IAS’s UK Industry Pulse Report 2026, cited by 78% of brand and agency digital media experts in a survey. Specific concerns include… Continue reading THE AI THREAT TO MEDIA QUALITY

TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

3. 12. 2025 Legacy TV and movie discovery continue to see many benefits from social media — in terms of marketing and content discovery. At the same time, social media does much to serve its own content in terms of getting popular appeal and usage. New research from S&P Global Market Intelligence finds young media consumers are served… Continue reading TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

10. 11. 2025 As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH

5. 11. 2025 U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media. Despite all the hype around AI and long-standing efforts to improve content discovery, a new Gracenote study indicates that the problem of finding something to watch on streaming services is not… Continue reading NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH