BUILDING BRAND TRUST IS LIKE ‘BUILDING THE EIFFEL TOWER WITH MATCHES‘

2. 6. 2025 Building trust takes a long time, it is laborious, and the entire result can collapse in an instant, according to the Communication Summit conference. Trust is becoming increasingly important in today’s world and has a direct impact on a company’s business results. One example is Tesla, which saw its sales fall by 13 per cent… Continue reading BUILDING BRAND TRUST IS LIKE ‘BUILDING THE EIFFEL TOWER WITH MATCHES‘

GOOD ADS DON’T WEAR OUT. CONSISTENCY IS A GOOD ALLY FOR BRANDS

13. 2. 2025 Marketers’ biggest vice is their impatience and need for change. But sometimes it’s better to leave things as they are. Why? System1’s research shows that advertising consistency is a major contributor to brand growth. Resisting the temptation to change the advertising once we get bored is not easy for marketers, but it’s worth it. Consistency… Continue reading GOOD ADS DON’T WEAR OUT. CONSISTENCY IS A GOOD ALLY FOR BRANDS

WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION

7. 2. 2025 People’s attention spans have shrunk and marketers are literally fighting for seconds. What should creatives reach for and what should they try to engage with to make an ad have any impact at all? In 2015, the news swept the internet that our ability to concentrate was about equal to that of maximum goldfish. While… Continue reading WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION