SUPERMAN CAN BOOST A BRAND’S SUPERPOWERS. ALL IT TAKES IS TV ADVERTISING

31. 7. 2025 | 8 min read A new adaptation of Superman has hit theatres. Naturally, its premiere is accompanied by a wave of advertising campaigns. The iconic comic book hero offers a strong emotional impact and a universally understood symbol of good, which allows advertisers to increase brand visibility and associate their products with positive values.

THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO

16. 9. 2024 | 10 min read Marvel is a ticket to a world of superheroes transcending generations and cultures. Characters like Captain America and Spider-Man bring values of courage and tenacity to the advertising landscape. They reinforce not only the story embedded in the campaign but also the brand itself. Creative agencies and advertisers across all sectors – from cars to fast food – are successfully riding a Marvel wave that is not about to dissipate. On the contrary, it grows stronger with every new film launched.