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NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER
11. 4. 2023 | 2 min read Hosehold share of the TV advertising market by GRP received were unchanged in the first quarter of 2023.
EASTER TV NIGHTS WERE DOMINATED BY SOAP OPERAS. ALL BEATEN BY THE SPECIALISTS
11. 4. 2023 | 2 min read Kukačky 2, Zákony vlka, Odznak Vysočina and Specialisté. These are the titles of four series that dominated the holiday TV evenings. As far as the full-screen stations are concerned, the winner in this category is TV Nova. On the other hand, CT's newcomer Volha fell significantly in the ratings.
ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED
4. 4. 2023 | 3 min read Czech Television continued to record a share above 30 percent in March this year. The deployment of the series Odznak Vysočina or the show Superlov helped to boost Nova's prime time channel.
THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
10. 3. 2023 | 2 min read More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic.
VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING
6. 3. 2023 | 2 min read Czech Television's stations remained the strongest TV group in terms of audience share in the universal audience group over 15 years old in February. Their share in full-day broadcasting was 31.3%. They also had the highest share in this audience group in prime time. This is shown by the official ATO-Nielsen Admosphere audience measurement data.
THE FIRST MONTH OF THIS YEAR WAS A GOOD ONE FOR NEWS STATIONS. BOTH CT24 AND CNN PRIMA NEWS INCREASED THEIR SHARES
6. 2. 2023 | 2 min read The first month of this year was a good one for news stations. Both CT24 and CNN Prima News increased their shares the most year-on-year of all domestic stations.
MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV
29. 1. 2023 | 2 min read Millions of viewers searched for the results of the presidential election on domestic television stations. The most watched station on Saturday 28 January was ČT24, with an all-day share of 17.14% (15+). This is according to official data from ATO-Nielsen Admosphere.
MORE SHOWS HEADING TO AIR FOR THE SPRING TV SEASON
23. 1. 2023 | 2 min read At the end of January and the beginning of February, Czech Television, TV Nova and TV Prima will include several new programmes for this spring season.
THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION
15. 1. 2023 | 2 min read Television coverage of the results of the first round of the presidential election was sought by millions of people on Saturday. ČT24 was the most watched domestic television station on Saturday.
AUTUMN TV SHOWS ARE IN FULL SWING
5. 9. 2022 | 3 min read In the week starting September 5, new shows that are part of the autumn broadcast start on TV screens. The programming schedules are now in full swing.
AN INSIDER’S VIEW: WHERE WILL THE PRICE OF TV ADVERTISING END?
30. 8. 2022 | 6 min read Martin Nováček from media agency OMD Czech reflects on what parameters currently influence the price of TV advertising and asks where it can go.
ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
15. 2. 2022 | 3 min read The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere.
