NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR

21. 1. 2025 | 3 min read During February, TV Nova will air the premiere episodes of established shows in prime time.

PRIMA WILL LAUNCH SLOVAK VERSIONS OF PRIMA COOL AND PRIMA LOVE LATER THIS YEAR

14. 3. 2024 | 3 min read The Prima TV group has obtained licences for the Slovak versions of the Prima Cool and Prima Love channels from the Radio and Television Broadcasting Council (RRTV). It has confirmed that it will launch them in Slovakia during 2024.

CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT

27. 4. 2023 | 5 min read The coronation of the new British king Charles III. is approaching and the commercial TV stations in the Czech Republic are getting ready for it. CNN Prima News will offer special broadcasts from 1st May, sending a trio of reporters to London. Nova will also have its crew in the british capital, and is planning a special broadcast on Saturday 6th May right from the morning hours.

TV MOBILE FIRST’ – HARNESSING THE LESSONS FROM SOCIAL NETWORKS

24. 4. 2023 | 4 min read With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.

THE REVOLUTION NAMED TELEVISION: THE HISTORY OF THE MOST INFLUENTIAL MEDIUM OF THE 20TH CENTURY

5. 8. 2022 | 5 min read Let’s go back to the first half of the 20th century and explore an adventure called a television. A SLIGHTLY DIFFERENT PICTURE The first ideas of a television combined two phenomena of their time - radio, that is, the transmission and reception of signals over longer distances, and cinematography, that is, moving pictures. However, it was not a mere combination of these two phenomena. What was needed was a revolution in the perception, or rather the nature, of the image. Cinemas used projectors that screened running strips of material on which images were captured chemically as a whole. With television, the image had to be broken down into individual points with specific coordinates and properties. In a television, this image is again composed and the points are assigned their features.

PEOPLE METERS CELEBRATE A QUARTER OF A CENTURY IN THE CZECH REPUBLIC. THEY ARE STILL AN INDISPENSABLE TOOL FOR BROADCASTERS AND MARKETERS.

13. 7. 2022 | 9 min read THIS YEAR MARKS 25 YEARS SINCE THE LAUNCH OF THE FIRST PROJECT OF ELECTRONIC tv AUDIENCE MEASUREMENT IN THE CZECH REPUBLIC. hOW HAS THE PRACTICE IN THIS AREA CHANGEd OVER MORE THAN TWO DECADES? AND HOW COULD THE NEAR FUTURE LOOK LIKE CONSIDERING IT WILL UNDOUTEDLY BE AFFECTED PRIMARILY BY THE PHENOMENON OF CROSS-PLATFORM MEASUREMENT?

INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC

18. 11. 2021 | 2 min read People’s interest in online news on mobile phones, tablets or e-readers has grown by nearly 20% over three years, according to the Media Project research data.

PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE

22. 7. 2021 | 2 min read Prima launched its new Prima Pauza video website, offering shows edited to short-form videos. It is available on iPrima and Stream.cz.

TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL

11. 6. 2021 | 21 min read Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years.

AN OPEN LETTER TO THE AD COMMUNITY FROM NIELSEN’S BRAD KELLY

27. 7. 2020 | 5 min read Toxic Behaviors in Advertising — and Your Business: What’s Your Threshold?

EGTABITE 293: HOW EUROSPORT IS USING BIOMETRIC RESEARCH TO DEEPEN AUDIENCE MEASUREMENT

13. 3. 2020 Keeping viewers engaged throughout a live sporting event on television - which may last up to several hours – often remains a challenge for TV companies. This week’s egtabite features the use of biometric measurement by Eurosport to tackle this challenge - an innovative approach aimed at understanding which moments during these events drive higher engagement and which moments are less engaging for viewers.