TRUSTED BRANDS 2026: JAR, KOFOLA, DERMACOL AND IGRÁČEK HAVE ONCE AGAIN DEFENDED THEIR TOP SPOTS

7. 11. 2026 | 3 min read One of the striking features of this year’s results from the Most Trusted Brand programme is continuity. Many of them have retained their top positions in the same categories as last year. Among the repeat winners are, for example, Jar, Kofola, Dermacol and Igráček, as well as dm drogerie, Deichmann and Česká spořitelna.

CONTAGIOUS BRANDS REPORT 2026

26. 9. 2026 | 6 min read Contagious this week released the Contagious Brands Report 2026, spotlighting 45 brands from around the world considered to be rule-breakers that challenge category conventions and stand out in a sea of sameness.

BRANDZ RANKINGS: GOOGLE OVERTAKES APPLE, AI DRIVES BRAND VALUES TO RECORD LEVELS

14. 5. 2026 | 5 min read The value of the world’s biggest brands has risen significantly this year thanks to the rise of artificial intelligence. Google has become the new number one in the Kantar BrandZ Top 100 global ranking; technology firms have dominated the top spots, and Chinese brands are also gaining significant ground. AI services such as ChatGPT and Claude have also seen record growth.

SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI

23. 10. 2025 | 2 min read Samsung Electronics has been ranked fifth in Interbrand's traditional global brand rankings for the sixth year in a row. The Best Global Brands ranking is published annually by Interbrand. Samsung's brand value for this year is $90.5 billion, and it is the only Asian company in the top five as of 2020.