YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

22. 1. 2026 For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field. “It’s the one time that media seem to let their guard down and let brands have a voice,” said Bret Werner,… Continue reading YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

20. 1. 2026 Apple remains at the top of the ranking of the world’s most valuable brands. Nvidia has entered the top five, ranking among the world’s five most valuable brands for the first time thanks to the boom in artificial intelligence. American technology companies continue to dominate the Global 500 ranking of the world’s most valuable brands… Continue reading APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

17. 1. 2026 The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two… Continue reading SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

11. 1. 2026 Last year, a total of 40 foreign brands entered the Czech market, including Five Guys, Dean&David and Arket. The number of brands in the luxury segment was record-breaking. A total of 40 foreign brands entered the Czech market in 2025, according to a regular survey by Cushman & Wakefield. The number of entries has remained… Continue reading FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

12. 12. 2025 Familiarity with the Oneplay brand, which was established in the spring, is already at the level of the former Voya. According to Nova CEO Daniel Grunt, awareness of the service has grown very quickly. But 2026 will be marked by further work with the brand, he says. The Oneplay platform, which was created in March… Continue reading ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

IS THAT REVOLUT? NO, SPOŘITELNA. HOW NOT TO END UP IN THE GREY OF INTERCHANGEABILITY…

2. 12. 2025 In marketing, budgets decide. But not always. This year’s Brand Restart conference focused on finding what connects big and small brands, and it applies universally no matter how much money you have for your next campaign. That a brand should establish and then consistently leverage its own unique hallmarks of recognition, called distinctive brand assets,… Continue reading IS THAT REVOLUT? NO, SPOŘITELNA. HOW NOT TO END UP IN THE GREY OF INTERCHANGEABILITY…

MOST TRUSTED BRANDS 2025: CZECHS VALUE RELIABILITY AND QUALITY

15. 11. 2025 The latest edition of the Most Trusted Brand 2025 awards revealed which brands Czech consumers trust the most. The organiser of the Most Trusted Brand 2025 awards, Atoz Marketing Services, has announced the results of the eleventh edition. The representative survey by NielsenIQ, conducted in late September and early October, included 4,000 respondents and nearly… Continue reading MOST TRUSTED BRANDS 2025: CZECHS VALUE RELIABILITY AND QUALITY

BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE

10. 11. 2025 In an advertising-saturated world, the brands that succeed are those that become part of the culture. According to Darko Silajdžić of McCann Prague, the path to brand fame leads through emotion, creativity and relevant activations that respond to customer needs. Brands that can become part of the culture have an edge over their competitors. “People… Continue reading BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE

WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING

6. 11. 2025 In a season of borrowed characters, nostalgic tracks and early launches, the real winners are the brands that know who they are, and stick to it, writes Leith’s Leona Coupar. So far, Christmas 2025 feels like a chorus sung in unison, drowning out the individual voices. The year’s narrative is being defined not by bold… Continue reading WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING

KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE

1. 11. 2025 The Cuba with Nova podcast continues! This time you will learn more about the so-called brand managers – who are they, what is their job and how is it related to the Nova brand? Kateřina Karlinová also reveals interesting facts from the Den s Nova roadshow and which series Nova viewers like the most. The… Continue reading KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE

FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

24. 10. 2025 “The success of the brand lies in the combination of ‘me codes’ and ‘need codes’,” says Jiří Boudal, CEO of Behavia. The brands that win are the ones that immediately spring to mind at the right moment for customers. As marketing theory by Byron Sharp, Jenni Romaniuk or Behavio‘s research shows, it’s not enough to… Continue reading FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

THE CZECHS SAY THE CLOSEST BRAND IS LIDL. THEN YOUTUBE AND DR. MAX

15. 10. 2025 The brands that Czechs consider close to them have hardly changed compared to last year. Lidl remains the top brand, according to the updated survey by Ipsos. Czech consumers identify Lidl as their closest brand, followed by YouTube and the Dr. Max pharmacy chain, which is also the highest ranked purely Czech brand. This is… Continue reading THE CZECHS SAY THE CLOSEST BRAND IS LIDL. THEN YOUTUBE AND DR. MAX

GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

17. 9. 2025 According to research by MNForce, gaming is no longer the preserve of teenagers, but has become a normal part of life across generations. It opens up new communication opportunities for brands. Digital games are already played by 62.9 percent of people in the Czech Republic. This is according to MNForce research, which shows that gaming… Continue reading GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

16. 9. 2025 Consumers trust brands more when their advertising appears in premium media, according to international research. The quality of the media environment plays a major role in how consumers perceive brands and their advertising, according to a new study by The Trade Desk and PA Consulting. Up to 85 per cent of respondents said they trust… Continue reading ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

WHAT MARKETERS CAN LEARN FROM BRANDS CONNECTING WITH GEN Z

12. 9. 2025 Following the publication of Collage Group’s “2025 State of Brand Cultural Fluency” report, the cultural intelligence data company also looked at which brands are most resonant with Gen Z, and which brands are more differentiated in appealing to the generation (compared to consumers overall). Oreo was the top-performing brand overall with Gen Z, followed by… Continue reading WHAT MARKETERS CAN LEARN FROM BRANDS CONNECTING WITH GEN Z

PERSONAL FINANCE DOESN’T HAVE TO BE BORING. TV ADS REPEATEDLY DEBUNK THIS MYTH

8. 9. 2025 Who says financial literacy is boring? It may seem like an unexciting topic – numbers, savings, budgets – but despite that, it has become one of the liveliest genres in television advertising. Sometimes it takes a serious tone, other times it relies on humour or emotion, but it always aims at one thing: to show… Continue reading PERSONAL FINANCE DOESN’T HAVE TO BE BORING. TV ADS REPEATEDLY DEBUNK THIS MYTH

DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

5. 9. 2025 American brands are accustomed to the glow of their native country around the world, but in a newly contentious international situation, brands are having to adapt to a more problematic political and cultural context. Why Brand USA matters US soft power remains, as it continues to top Brand Finance’s Global Soft Power Index, but there… Continue reading DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS

3. 9. 2025 L’Oréal worked with Google and research partner Sundogs to analyse 5,000 YouTube ads and found that moving beyond category conventions can drive measurable gains: replacing product-led formats, for example, with richer, character-driven storytelling boosted engagement by 55%. The AI-driven analysis across seven markets highlighted the value of character-driven storytelling, contextually relevant casting, and emotional diversity.… Continue reading L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS