FROM PUB SIGNS TO TV COMMERCIALS: THE HISTORY OF BEER AND THE EVOLUTION OF ADVERTISING FOR THE GOLDEN BREW

14. 8. 2026 | 10 min read This year, International Beer Day fell on Friday, 7 August 2026. Besides being an opportunity to raise a glass to brewers, bartenders and lovers of the golden brew, it also recalls the remarkable journey of a drink that has accompanied humanity for thousands of years and gradually become part of popular culture. But it was not only the deliciously bitter beverage that evolved. Beer advertising has come a long way too.

THE ODYSSEY IN ADVERTISING: BRANDS SET SAIL FOR A MOVIE HIT, WHILE MATT DAMON SELLS BEER AND CRYPTO

13. 8. 2026 | 11 min read This summer, one of the oldest stories in Western culture returned to cinema screens and, judging by rising box-office revenues and sold-out screenings, is enjoying phenomenal success. The adventures of the mythical hero Odysseus are accompanied by epic images of sea voyages, numerous heroic trials and the everyday clashes of an “ordinary” man with the gods. The premiere of The Odyssey naturally inspired official partners as well as various brands eager to ride the wave of the ancient Greek theme. Yet the motif of an odyssey had appeared in advertising long before this new film, while Matt Damon, who plays Odysseus, also has an advertising history of his own.

INTERNATIONAL BEER DAY: ICONIC TELEVISION ADVERTS TOPPED WITH BEER FOAM

7. 8. 2026 | 7 min read International Beer Day falls on the first Friday in August each year. As well as providing an opportunity to try a new lager or thank the people who brewed and served it, the occasion offers a reason to revisit television advertisements that have succeeded in transforming an ordinary pint into a symbol of friendship, patience, craftsmanship and national identity.

SUMMER-FLAVOURED TV ADS: THE MOST SPARKLING REFRESHMENT FOR THE HOTTEST DAYS

10. 7. 2025 | 8 min read Hot summers are perfect for advertising all kinds of drinks and other refreshments. What advertising strategies do the most famous brands choose, and which summer adverts are the most appealing?

CRISTAL INNOVATES WITH IMPROVED AUDIENCE TARGETING TO REDUCE WEAROUT

9. 12. 2024 In 2023, Cristal, a Belgian beer brand, sought to increase positive brand association and awareness by highlighting the local ingredients and green energy they use in their production. The purpose of this campaign was to appeal to younger consumers and minimizing ad waste.

STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?

12. 3. 2023 | 2 min read Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive (at least when it comes to picking tunes for its TV ads).