CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS

12. 10. 2022 While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation. GapThe disconnect between how the industry views consumers’ media consumption and the reality is improving, but there are still some major gaps, particularly on… Continue reading CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS Více informací



MARKETERS SHOULD PAY MORE ATTENTION TO ATTENTION

3. 10. 2022 There’s ample evidence that longer dwell time on ads raises brand recall and choice, so ignore Byron Sharp’s claims that you shouldn’t pay for more attention. An interesting debate is springing up around attention, thanks to Professor Byron Sharp. A couple of weeks ago Sharp was coaxed from the towers of the Ehrenberg-Bass Institute to… Continue reading MARKETERS SHOULD PAY MORE ATTENTION TO ATTENTION Více informací



‘WATCHING’ ACCOUNTS FOR THE LARGEST SHARE OF MEDIA TIME

23. 9. 2022 IPA TouchPoints offers great insights into today’s media consumption. The data is drawn from a representative sample of over 6,000 adults aged 15+ living in Great Britain. Each person keeps a diary via their mobile phone, detailing their activities every half an hour for a week. This month’s Chart of the Month uses TouchPoints to… Continue reading ‘WATCHING’ ACCOUNTS FOR THE LARGEST SHARE OF MEDIA TIME Více informací



VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT

20. 4. 2022 Nova TV’s Voyo video service experienced an exceptionally successful year. At the beginning of 2021, it announced an ambitious plan to attract a million customers within five years. At that time, Nova only had about 60 thousand customers in the Czech Republic and Slovakia. It surpassed its annual goal in the autumn and now the number… Continue reading VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT Více informací



TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS

22. 2. 2022 The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time. Více informací



DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE

3. 1. 2022 Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past — the recent past. In late 2019, Disney+ and Apple TV launched — followed quickly by WarnerMedia’s HBO Max, NBCUniversal’s Peacock, ViacomCBS’ Paramount+, and Discovery’s discovery+. They dove headlong into the premium streaming space to… Continue reading DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE Více informací



UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL

22. 12. 2021 The time spent with TV screens on Christmas Eve is growing up to more than six hours a day. 8.7 million Czechs switch on their TV at least once during the Christmas holidays. On average, they spend watching TV over 5.5 hours a day. “This year will most likely be no exception and the Christmas holidays will… Continue reading UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL Více informací



CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA

26. 11. 2021 While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media. The most commonly used device for media activities among children is the mobile phone. It is used… Continue reading CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA Více informací



VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE

1. 10. 2021 New research from Criteo found that 69% of consumers felt that streaming was a better value for their money than cable TV; 64% said the content was more entertaining PARIS, France—New research from Criteo offers a host of new data points highlighting the growing importance of streaming in consumers’ lives, with survey results showing increased viewing time… Continue reading VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE Více informací



LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

21. 7. 2021 The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen. Linear TV continues to be a significant tool to address mass audience, however, the role of a TV screen will gradually move from linear to digital. The importance of streaming has increased… Continue reading LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING Více informací



PANDEMIC HAS CHANGED VIEWING BEHAVIOUR

11. 6. 2021 The content landscape has changed dramatically as a result of the global pandemic. Speaking at ANGA COM’s online International Content Summit, Nicole Agudo Berbel, chief distribution officer of ProSiebenSat.1, said that while it was really true that everyone was watching TV, how this was actually taking place varied dramatically according to age. “We have lots of… Continue reading PANDEMIC HAS CHANGED VIEWING BEHAVIOUR Více informací



TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR

25. 2. 2021 Hungarians spend most of their time before the TV screen out of all viewers in Central Europe, the highest increase in the rating was seen in the Czech Republic and Slovakia. Last year, TV rating achieved record values not only in the Czech Republic but also in the Central European region. The primary reason was… Continue reading TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR Více informací



TV VIEWING WAS THE HIGHEST IN 24 YEARS OF MEASURING LAST YEAR

7. 2. 2021 The average daily time spent watching TV increased to nearly four hours last year; time-shifted viewing doubled year on year. In 2020, viewers spent record time watching TV in the 24-year history of people-meter measuring. In the 15+ group, TV was watched nearly four hours a day (3 hours and 59 minutes). From January to December,… Continue reading TV VIEWING WAS THE HIGHEST IN 24 YEARS OF MEASURING LAST YEAR Více informací



ADDRESSABLE TV ADVERTISING: ENHANCING BRAND BUILDING WITH THE POWER OF RELEVANCE

12. 1. 2021 With 2021 around the corner, marketers and advertisers will be reviewing their budget and mix of spend with increased scrutiny. It is a time for, albeit busy, reflection. TV and SVOD services have seen a surge in screen time throughout the various lockdowns and are looking for ways to continue to engage viewers. However, TV advertising typically… Continue reading ADDRESSABLE TV ADVERTISING: ENHANCING BRAND BUILDING WITH THE POWER OF RELEVANCE Více informací



‘SORRY TV’S SO COMPLEX, I DIDN’T HAVE TIME TO MAKE IT SIMPLER’

7. 12. 2020 John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change. Mark Twain, Blaise Pascal, Winston Churchill, Dostoevsky – just a few of those who have been credited with variants of the phrase, “sorry for the long letter, I didn’t have time to make… Continue reading ‘SORRY TV’S SO COMPLEX, I DIDN’T HAVE TIME TO MAKE IT SIMPLER’ Více informací



RECORD TV RATING IN OCTOBER, TERRESTRIAL RECEPTION PREVAILS

22. 11. 2020 In terms of TV viewing, October 2020 has been the strongest of all months of October since the start of people meter measuring in 1997. The daily ATS in the 15+ target group accounted for 4 hours and 18 minutes this October, which is 35 minutes more compared to the average values for the same… Continue reading RECORD TV RATING IN OCTOBER, TERRESTRIAL RECEPTION PREVAILS Více informací



HOW SCALE-UP DIGITAL BRANDS CAN USE TV ADVERTISING

6. 11. 2020 During the first coronavirus lockdown, the consumption of television and online streaming content soared. According to Ofcom’s Media Nations 2020 report, published in August, people in the UK spent 40% of their day on average watching TV and online video content during the month of April – a year-on-year rise of almost a third. The average UK… Continue reading HOW SCALE-UP DIGITAL BRANDS CAN USE TV ADVERTISING Více informací



WHAT PEOPLEMETERS SAY

2. 6. 2020 TV rating, which is measured electronically using so called peoplemeters in the Czech Republic, celebrates its 23rd anniversary today. This method started to be applied in 1997. Since that time, it has been subject to a number of changes and it ranks among the most advanced methods across the globe today. Research for the Association of… Continue reading WHAT PEOPLEMETERS SAY Více informací