LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

16. 5. 2023 Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining. Netflix and Alphabet, which also operates the YouTube video platform, continue to have the highest share of the European OTT (over the top) market, but their combined share… Continue reading LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE Více informací



TV MOBILE FIRST’ – HARNESSING THE LESSONS FROM SOCIAL NETWORKS

24. 4. 2023 With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks. Whether you observe it in your digital usage or consult statistics, the viewing time of audiovisual content continues to grow. A recent publication by Vaunet, the association of private media, shows that… Continue reading TV MOBILE FIRST’ – HARNESSING THE LESSONS FROM SOCIAL NETWORKS Více informací



UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV

21. 3. 2023 Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%.  Summary Last year, viewers in the UK spent 17.1 minutes watching video ads per day. Broadcasters accounted for over 80%… Continue reading UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV Více informací



TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS

16. 3. 2023 The average daily time spent with media has increased by almost a quarter over the past five years, according to a new report from GWI. Users worldwide spend most of their time watching social media and linear TV. Time spent with media has increased by nearly a quarter over the past five years. That’s according… Continue reading TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS Více informací



TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR

16. 2. 2023 Last year, Czech viewers spent every day 3 hours and 25 minutes in average in front of the TV screen. It was almost the same as before the covid-19 pandemic. In 2022, the average daily television viewing time (ATS) in the Czech Republic returned to the level from before the covid-19 pandemic. This is shown… Continue reading TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR Více informací



TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE

15. 12. 2022 On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year. According to a survey by Atmedia, a trade representative of nearly 30 thematic TV stations, an average of 82% of viewers aged 4 and over have turned on the TV on… Continue reading TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE Více informací



CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS

12. 10. 2022 While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation. GapThe disconnect between how the industry views consumers’ media consumption and the reality is improving, but there are still some major gaps, particularly on… Continue reading CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS Více informací



‘WATCHING’ ACCOUNTS FOR THE LARGEST SHARE OF MEDIA TIME

23. 9. 2022 IPA TouchPoints offers great insights into today’s media consumption. The data is drawn from a representative sample of over 6,000 adults aged 15+ living in Great Britain. Each person keeps a diary via their mobile phone, detailing their activities every half an hour for a week. This month’s Chart of the Month uses TouchPoints to… Continue reading ‘WATCHING’ ACCOUNTS FOR THE LARGEST SHARE OF MEDIA TIME Více informací



MARKETERS SHOULD PAY MORE ATTENTION TO ATTENTION

6. 9. 2022 There’s ample evidence that longer dwell time on ads raises brand recall and choice, so ignore Byron Sharp’s claims that you shouldn’t pay for more attention. An interesting debate is springing up around attention, thanks to Professor Byron Sharp. A couple of weeks ago Sharp was coaxed from the towers of the Ehrenberg-Bass Institute to… Continue reading MARKETERS SHOULD PAY MORE ATTENTION TO ATTENTION Více informací



VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT

20. 4. 2022 Nova TV’s Voyo video service experienced an exceptionally successful year. At the beginning of 2021, it announced an ambitious plan to attract a million customers within five years. At that time, Nova only had about 60 thousand customers in the Czech Republic and Slovakia. It surpassed its annual goal in the autumn and now the number… Continue reading VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT Více informací



TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS

22. 2. 2022 The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time. Více informací



DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE

3. 1. 2022 Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past — the recent past. In late 2019, Disney+ and Apple TV launched — followed quickly by WarnerMedia’s HBO Max, NBCUniversal’s Peacock, ViacomCBS’ Paramount+, and Discovery’s discovery+. They dove headlong into the premium streaming space to… Continue reading DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE Více informací



UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL

22. 12. 2021 The time spent with TV screens on Christmas Eve is growing up to more than six hours a day. 8.7 million Czechs switch on their TV at least once during the Christmas holidays. On average, they spend watching TV over 5.5 hours a day. “This year will most likely be no exception and the Christmas holidays will… Continue reading UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL Více informací



CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA

26. 11. 2021 While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media. The most commonly used device for media activities among children is the mobile phone. It is used… Continue reading CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA Více informací



VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE

1. 10. 2021 New research from Criteo found that 69% of consumers felt that streaming was a better value for their money than cable TV; 64% said the content was more entertaining PARIS, France—New research from Criteo offers a host of new data points highlighting the growing importance of streaming in consumers’ lives, with survey results showing increased viewing time… Continue reading VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE Více informací



LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

21. 7. 2021 The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen. Linear TV continues to be a significant tool to address mass audience, however, the role of a TV screen will gradually move from linear to digital. The importance of streaming has increased… Continue reading LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING Více informací



PANDEMIC HAS CHANGED VIEWING BEHAVIOUR

11. 6. 2021 The content landscape has changed dramatically as a result of the global pandemic. Speaking at ANGA COM’s online International Content Summit, Nicole Agudo Berbel, chief distribution officer of ProSiebenSat.1, said that while it was really true that everyone was watching TV, how this was actually taking place varied dramatically according to age. “We have lots of… Continue reading PANDEMIC HAS CHANGED VIEWING BEHAVIOUR Více informací



TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR

25. 2. 2021 Hungarians spend most of their time before the TV screen out of all viewers in Central Europe, the highest increase in the rating was seen in the Czech Republic and Slovakia. Last year, TV rating achieved record values not only in the Czech Republic but also in the Central European region. The primary reason was… Continue reading TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR Více informací