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all GroupM VOD creativity efficiency aktv TV Nova TV Prima linear television attention AI QRCZECHS SPEND MORE ON PAY TV, WITH A MONTHLY AVERAGE OF CZK 424
27. 5. 2025 In 2024, the monthly amount spent on pay TV exceeded CZK 400 for the first time. Thanks to catch-up viewing and the ability to skip adverts, IPTV has already won over half of all TV viewers. The average monthly amount that TV viewers spend on services provided by satellite, cable or IPTV operators rose to… Continue reading CZECHS SPEND MORE ON PAY TV, WITH A MONTHLY AVERAGE OF CZK 424
3.1 MILLION CZECHS USE PAID STREAMING SERVICES
29. 4. 2025 The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+. In the second half of last year, 47% of Czechs aged 15–69 (i.e., approximately 3.1 million people) used at least one paid VOD service. On average, they used two different services at the same time. The top five… Continue reading 3.1 MILLION CZECHS USE PAID STREAMING SERVICES
MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS
29. 4. 2025 Films and series have long been among the most popular genres among Czech viewers, regardless of whether they watch classic TV stations or pay streaming services. Local content holds a privileged position among them. Films and series have long been among the most watched genres on TV stations. According to official TV ratings data, they… Continue reading MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS
ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT
19. 11. 2024 The average Czechs’ monthly spending on pay-TV has risen by 7% to CZK 419 this year, according to research by the atmedia index. The average monthly spending of Czechs on pay TV has risen to 419 CZK this year, as several operators have increased the price of their services. This price is now considered too… Continue reading ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT
ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX
15. 5. 2023 Streaming services enjoy growing popularity in the Czech Republic and Slovakia, according to the Atmedia index survey. According to the Atmedia Index survey 40% of people aged 15-69 (2.6 million Czechs) used at least one paid VOD service (SVOD) at least several times a month in the second half of last year in the Czech… Continue reading ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX