DAN WIEDEN – THE CREATIVE MIND BEHIND THE BIGGEST BRANDS

21. 4. 2023 What comes to mind when you hear the slogan "Just Do It"? Or "The Man Your Man Could Smell Like"? Nike and Old Spice - brands that are associated with them clearly come to mind. What path led to their creation and who is behind the unique identity of these brands? Introducing Dan Wieden, who is responsible for them.

HOW THE POWER OF MUSIC DRIVES EMOTION, RETENTION IN AD SPOTS

27. 2. 2023 We all know the drill, and we’re all guilty as charged: The commercials come on and the phones come out. Now, more than ever (other than the Super Bowl), there is little to no incentive for viewers to pay attention to ads, be they on live TV, streaming or FAST channels. A 2022 study published… Continue reading HOW THE POWER OF MUSIC DRIVES EMOTION, RETENTION IN AD SPOTS