AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL

14. 1. 2026 LinkedIn gives the impression that AI has radically changed people’s shopping behaviour, that traditional SEO is dead, and that if your e-shop isn’t AI-ready, it will soon be obsolete. However, our data from hundreds of e-shops shows that the reality is much more modest than the discussions would suggest. At Roivenue, we analysed hundreds of… Continue reading AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL

DISNEY HAS OPENED PANDORA’S BOX. IT IS STARTING TO INVEST IN ARTIFICIAL INTELLIGENCE.

9. 1. 2026 Disney has announced a billion-dollar investment in OpenAI. It will also allow its characters to be used in the Sora video tool. After about a year of intense warnings about the impact of artificial intelligence on the film industry, the dam has finally broken, as the first and largest Hollywood studio will officially allow people… Continue reading DISNEY HAS OPENED PANDORA’S BOX. IT IS STARTING TO INVEST IN ARTIFICIAL INTELLIGENCE.

AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

8. 1. 2026 Tech giants such as Google have made such progress with artificial intelligence that it is already having a noticeable impact on the business of many online media outlets. This trend will intensify in 2026. The world of digital media reached a turning point in 2025. For many users of the Google search engine, for example,… Continue reading AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

5. 1. 2026 What trends will affect marketing, advertising and communications this year? Here is an overview. What should marketers prepare for this year? What trends will affect their work? What will drive consumer behaviour? We’ve mapped the predictions of several companies and bring you a summary of the trends for this year. (1) Artificial intelligence will transform… Continue reading MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

2. 1. 2026 Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies. The year 2025 was another year of systemic change and conflicting trends for Czech media. On the one hand, after long debates, the funding of public… Continue reading MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

OVERVIEW OF EVENTS IN MARKETING IN 2025

31. 12. 2025 AI has become an integral part of marketing this year, but brands are also relying on other innovations. The year has come and gone, and it’s time to recap what has made its mark on marketing in the domestic market. Artificial intelligence has already become a standard in marketing work, brands are increasingly emphasizing chatbots… Continue reading OVERVIEW OF EVENTS IN MARKETING IN 2025

THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI

22. 12. 2025 FAVI, the largest online furniture search engine, has launched a new television campaign that, according to the company, takes the brand’s communication to a more emotional and visually captivating level. The campaign was developed by FAVI’s marketing team, which created the commercial using artificial intelligence. At the beginning of 2015, the vision of the online… Continue reading THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI

PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

4. 12. 2025 Using AI and innovation, Publicis Groupe is breathing life into its history, celebrating its first 100 years and setting the course for the next century. From its beginnings in 1926 as a creative workshop in Montmartre, through international expansion, innovation in data analytics and technology, to its current position as an industry-leading holding company, Publicis… Continue reading PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

3. 12. 2025 Generation Z plays a significant role in today’s marketing and media. That is why it was the focus of this year’s conference, which was held on 26 November by the Department of Marketing Communications at the School of Creative Communication. This year’s marketing conference at the College of Creative Arts was entitled Generation Z, Marketing… Continue reading GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

1. 12. 2025 The Czech International AI Film Festival 2025 will showcase top films selected from more than a thousand submissions, offer meetings with experts and filmmakers in a panel discussion, and culminate in an award ceremony. An exceptional opportunity to see the future of film on the big screen awaits you. This year CIAIFF is entering its… Continue reading CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

1. 12. 2025 Artificial intelligence, authenticity and an agile approach to communications are three key elements that will shape marketing in the years to come. These are the conclusions of an analysis presented by Panasonic Connect, based on discussions and observations at the This is Marketing event. The combination of technology – particularly AI – with authentic messaging… Continue reading THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS

28. 11. 2025 Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot that brings incremental revenue and gives sales teams concrete evidence on audience response,… Continue reading HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS

STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

19. 11. 2025 Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets. The ISBA findings – published in partnership with Ebiquity and the World Federation of Advertisers – found that 37% of UK marketers are planning to increase their share… Continue reading STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

WINNERS OF HBBTV AWARDS 2025 ANNOUNCED

13. 11. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2025, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2025:… Continue reading WINNERS OF HBBTV AWARDS 2025 ANNOUNCED

SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET

4. 11. 2025 At Tuesday’s Czech Internet Forum conference, representatives of major Czech media discussed how to cope with the dominance of global players and how to find a sustainable business model. Seznam.cz, the strongest player on the domestic internet, wants to expand its paid content services. Matěj Hušek, a member of the board of directors of Seznam.cz,… Continue reading SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 11. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he described a… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE

CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

30. 10. 2025 CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time. CNN Prima News is launching a new video podcast , AI News, in collaboration with the Czech Association of Artificial Intelligence and Ydeal. It will also feature virtual presenter Nora for the first time ever on a… Continue reading CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI

23. 10. 2025 Samsung Electronics has been ranked fifth in Interbrand’s traditional global brand rankings for the sixth year in a row. The Best Global Brands ranking is published annually by Interbrand. Samsung’s brand value for this year is $90.5 billion, and it is the only Asian company in the top five as of 2020. According to Interbrand,… Continue reading SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI