CME IS SET TO INTEGRATE AI INTO FILM AND ANIMATION PRODUCTION. IT IS CONSIDERING REVIVING THE ‘BRATŘI V TRIKU’ BRAND

18. 6. 2026 The CME media group plans to use artificial intelligence to create original local video content in smaller markets. It also hopes that this will lead to the development of new genres and projects that would be financially unviable under traditional production methods.

COMMUNICATION SUMMIT: ADVERTISING IS THREATENED BY CREATIVE LAZINESS; WE MUST NOT GIVE UP ON THINKING

15. 6. 2026 Generative AI tools speed up content creation and save time, but there is a risk that they will lead to uniformity in output and a decline in critical thinking. At this year’s Communication Summit, there was a discussion on how to use AI as an assistant, rather than as an autopilot for marketing communications.

“IT WAS WORKING JUST LAST YEAR, SO WHERE DID IT GO WRONG?” ASKED PARTICIPANTS AT THE CONTENT FIRST CONFERENCE

28. 5. 2026 The Content First conference provided an insight into the current state of content marketing. The central theme was artificial intelligence as a phenomenon that is transforming brands’ strategic thinking, their approach to communities, the way they work with influencers, and the very nature of SEO.

M6 UNLIMITED TESTS AI SPOT CREATION FOR SMALLER TV AND STREAMING ADVERTISERS

22. 5. 2026 M6 Unlimited is building a simpler route into TV and streaming advertising for smaller and newer advertisers. Its offer combines a dedicated SME buying path through its future ad manager, lower entry budgets, support across strategy, creative production and measurement.

STUDY: AI LABELING DOES NOT HURT VIDEO AD PERFORMANCE

22. 5. 2026 MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure.

CZECHS ARE STILL TRYING TO BUILD TRUST IN AI-POWERED ADVERTS. THEY WANT THEM TO BE TRANSPARENT

21. 5. 2026 More than half of Czechs (56%) expect brands to state whether an advert was created using artificial intelligence, according to a survey by the ResSolution Group.

OTO KLEMPÍŘ VS. MARTIN BAXA: THE DIGIMEDIA 2026 CONFERENCE WILL FEATURE A ‘MINISTERIAL’ DEBATE ON PUBLIC SERVICE MEDIA

19. 5. 2026 The 21st edition of the DIGIMEDIA 2026 conference, taking place on Wednesday 3 June 2026 in the Congress Hall of Czech Television in Prague’s Kavčí Hory district, will feature a debate between the current and former Ministers of Culture: Oto Klempíř of Motoristé sobě and Martin Baxa of the ODS. Both politicians will take part in the opening discussion session focusing on the funding of public service media, specifically Czech Television and Czech Radio. It is precisely these media organisations that are affected by the draft Public Service Media Act, which was submitted by the Ministry of Culture in April and for which the inter-ministerial consultation process concluded last week. Continuation of the heated debate from TV Nova Oto Klempíř and Martin Baxa had already clashed during Saturday’s discussion on TV Nova’s ‘Za pět minut dvanáct’, with the new bill being the main topic on which both politicians did not mince their words. The debate at the DIGIMEDIA 2026 conference will offer more scope for discussion and confrontation with other guests: Marit af Björkesten, Director-General of the Finnish public service broadcaster YLE, Milan Fridrich, Deputy Director-General of Czech Television; Martina Májíček Poliaková, Director of Strategic Development at Czech Radio; Marek Singer, President of the Association of Commercial Television Stations; Jiří Hrabák, Chairman of the Association of Private Broadcasters; and David Smoljak (STAN), Chairman of the Senate Committee on the Media.

CONSUMERS DON’T HATE AI ADS – THEY HATE BAD ADS

13. 5. 2026 There’s a story I keep reading in the trades, and I want to analyze it because I don’t think it’s fully accurate. It’s the story about how consumers hate AI-generated ads.

NEM DUBROVNIK REVEALS 2026 AGENDA

5. 5. 2026 NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors.

THE PROBLEM WITH MUCH AI-POWERED ADVERTISING IS THAT IT’S MEANINGLESS

21. 4. 2026 Audiences aren’t tired of advertising. They’re tired of low-value, repetitive, over-personalized noise that constantly demands something from them – and AI is turning up the volume.

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference.

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

8. 4. 2026 Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools.

WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands?

BRANDS ADOPT ‘NO AI’ DISCLAIMERS TO STAND OUT AMID THE SLOP

6. 4. 2026 Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI.

BRANDS BELOVED BY PEOPLE RISK BEING INVISIBLE TO AI

2. 4. 2026 Nike and Starbucks didn't overhaul their identities with AI in mind, but the algorithm will reward them.

THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

1. 4. 2026 According to the Contagious Radar report, the current model of the advertising industry will not stand the test of time in an era of rapidly advancing artificial intelligence.

O2 BRINGS EUROTEL’S LEGENDARY ADVERTISEMENT BACK TO LIFE WITH THE HELP OF AI

31. 3. 2026 To mark its 20th anniversary on the Czech market, O2 is reviving an old Eurotel advert with the help of AI. The new campaign combines nostalgia with modern technological possibilities.

ON THE MEDIA IN TURBULENT TIMES. THE 21ST ANNUAL DIGIMEDIA CONFERENCE WILL TAKE PLACE IN PRAGUE IN JUNE

30. 3. 2026 Will the government abolish licence fees and introduce a new funding model for Czech Television and Czech Radio? To what extent do streaming services threaten traditional television broadcasting? How does artificial intelligence help the media? And how are the new radio stations faring two years after the auction of frequencies for digital broadcasting? These are the main questions of the 21st edition of the DIGIMEDIA 2026 conference on media, advertising and digitalisation, which will take place on Wednesday 3 June 2026 in the Congress Hall of Czech Television in Prague’s Kavčí Hory district.