BRAND RESPONSE TV – MORE FOR LESS?

22. 9. 2021 It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However, great strategists know that a truly memorable marketing campaign involves innovation. Direct Response TV, or rather its hybrid Brand Response TV (Direct Response for Brands), continues to be part of that innovation; it can build companies into unicorns… Continue reading BRAND RESPONSE TV – MORE FOR LESS?

MEDIA AD INVESTMENTS REMAINED ABOVE LAST YEAR’S LEVELS IN AUGUST

21. 9. 2021 The volume of monitored media ad investments for the first eight months of this year remains above the last year’s comparable period, indicates the data of Nielsen Admosphere. The volume of monitored media ad investments for the first eight months of this year remains above the last year’s comparative period. According to Nielsen Admosphere’s monitoring,… Continue reading MEDIA AD INVESTMENTS REMAINED ABOVE LAST YEAR’S LEVELS IN AUGUST

HOW TO DO EMOTIONAL ADVERTISING RIGHT + EXAMPLES

16. 9. 2021 Emotional advertising connects brands with audiences in a personal, human way. It’s a technique that dates back years, but has been used a significant amount over the past couple of years, particularly during the pandemic. In this article, you will learn what emotional advertising is, plus our top emotional marketing strategies, how they work, and… Continue reading HOW TO DO EMOTIONAL ADVERTISING RIGHT + EXAMPLES

WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS

6. 9. 2021 The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, the options for effective video advertising are quite simple. Kim Portrate explains. There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel… Continue reading WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS

IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC

23. 8. 2021 Australia’s direct-to-consumer (DTC) brands are capitalising on Australia and New Zealand’s ecommerce growth – the highest across the globe at +107% in Q3 2020 – to expand their market presence. And they’re using TV to do it. Accustomed to impression-based measurement and data-driven insights, DTCs came to TV with high expectations. Their approach changed the… Continue reading IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC

RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS

19. 8. 2021 According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated consumer… Continue reading RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS

LINEAR TV CONSUMPTION REMAINS ABOVE PRE-PANDEMIC LEVELS

9. 8. 2021 An overview of linear TV consumption and daily reach in Australia, Germany, the United Kingdom and the United States in Q2 2021 shows, that linear TV consumption is up by 74% in the United Kingdom from Q2 2019 levels, with Germany seeing the smallest increase at a still substantial 28%.

NINE STRATEGIC WAYS ADVERTISERS CAN LEVERAGE OTT AND CTV IN 2021

26. 7. 2021 Over-the-top and connected TV advertising heated up in 2020 as restrictions were imposed to address the Covid-19 pandemic, leading people to stay home and binge on streaming content or their favorite cable television programs. Thanks to the measurable reach they offer, OTT and CTV became incredibly popular marketing and advertising channels over the past year. … Continue reading NINE STRATEGIC WAYS ADVERTISERS CAN LEVERAGE OTT AND CTV IN 2021

OPINION: TV ADVERTISING HAS EVERYTHING IT NEEDS TO PERFORM

22. 7. 2021 Marketers shouldn’t lose sight of the fact that they are living in a period of data abundance Agencies are frustrated about TV measurement. In the past, TV currency data provided a consolidated view of how TV budgets were spent. Broadcast, cable and even selective digital video could be consolidated into a single view of delivery to age/gender… Continue reading OPINION: TV ADVERTISING HAS EVERYTHING IT NEEDS TO PERFORM

LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

21. 7. 2021 Ad supported streaming options continue to become more popular according to Horowitz Research. Despite the proliferation of subscription streaming services in the streaming market, ad-supported streaming options continue to gain momentum, according to Horowitz Research’s “State of Viewing and Streaming 2021” report. The findings call into question the perception that linear TV may have less… Continue reading LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021

21. 7. 2021 According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year. Monitored investments relating to the purchase of ad space in the media in the first half of this year achieved a higher volume than in the same period of 2020,… Continue reading AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021

MEDIA SPEND RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

19. 7. 2021 Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales.

UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

13. 7. 2021 Diversity and Inclusion are major themes for advertisers right now, as the last few years have made it plain how poorly marginalised communities feel they have been represented in traditional advertising. Across every channel and sector there’s an interest in representing diversity better, more authentically, but also more effectively. We’ve all seen ads which feel… Continue reading UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

OVER-THE-TOP AND CONNECTED TV ARE HAVING A MOMENT

12. 7. 2021 During a time when adtech is experiencing tectonic shifts in how it handles consumer data privacy and obtains information about its audiences, the over-the-top (OTT) and connected TV (CTV) channels bring welcomed new opportunities to marketers. They are some of the biggest marketing channels at the moment, and they have a phenomenal reach with significant measurability in… Continue reading OVER-THE-TOP AND CONNECTED TV ARE HAVING A MOMENT

INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

1. 7. 2021 The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP. The growing demand for TV advertising on the one hand and the expected growth in streaming services on the other hand can… Continue reading INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

THE FUTURE OF VIDEO ADVERTISING: THINK BIGGER… AND SMALLER

1. 7. 2021 The point where TV meets digital is currently one of the most exciting places in media. Connected TV, broadcast video, addressable TV – all these innovations are changing the way consumers and advertisers think about video advertising. Suddenly, TV can stretch from the top of the marketing funnel to the bottom, from multi-national to local,… Continue reading THE FUTURE OF VIDEO ADVERTISING: THINK BIGGER… AND SMALLER

PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP

30. 6. 2021 The clients’ initial cautiousness disappears and TV ad autumn might be strong as indicated by the estimates of TV market development. According to Nielsen Admosphere’s AdIntel monitoring, the volume of TV advertising got to its high this year in May and increased by nearly a third compared to last May. It was one tenth higher than… Continue reading PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP

USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY

28. 6. 2021 When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed — essentially a hung jury. More than half (57%) of respondents of a recent poll say they can tolerate “some ads,” with 17% saying they can’t tolerate any advertising. Another 26% say “content matters more than… Continue reading USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY