ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

20. 6. 2024 | 2 min read An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

20. 6. 2024 | 5 min read Discerning viewers and shoppers want brands to help expand their global horizons and foster a sense of community, according to a wide-reaching Amazon Ads report.

DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS

20. 6. 2024 Puppy mills, where dogs are bred for profit with little regard for their welfare, remain a troubling issue. To combat this, GAIA, a Belgian non-profit organisation dedicated to animal rights, partnered with Integreate by DPG Media to launch an impactful media campaign. This campaign not only raised significant awareness but also earned prestigious awards, including two golden Native Advertising Awards for Best Integrated Program and Best Use of AFP Broadcast, the Grand Prix Content Marketing Award for Best Content Strategy (Distribution) and the BOCA Award for Best Content Strategy (non-profit).

DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN

20. 6. 2024 Tiger + Iguana = Tiguan Showcasing creativity and innovation, CANAL+ BRAND SOLUTIONS and Volkswagen launched an outstanding campaign for the new Tiguan, featuring eye-catching 3D animation. The campaign was executed with the help of Re-mind PHD, its creative department Fuse, the DDB agency, and CANAL+ BRAND SOLUTIONS’ creative entity, CANAL BRAND Factory. The primary aim was to create an engaging campaign that highlights the unique origin of Tiguan’s name, derived from “Tigre” (Tiger) and “Iguane” (Iguana).

STUDY UK: TRUST IN ADVERTISING IS ON THE RISE

19. 6. 2024 | 2 min read For the first time in a decade, advertising is no longer the UK’s least trusted industry, as new research* from advertising industry think tank Credos shows it overtaking government and media.

FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

17. 6. 2024 | 3 min read The recent "Language of Effectiveness 2024" survey by Marketing Week and Kantar reveals a significant change in companies' focus on marketing effectiveness.

THE INEFFICIENCY OF SELLING LINEAR AND STREAMING TV SEPARATELY

15. 6. 2024 | 4 min read In the ever-evolving landscape of television, the traditional boundaries between linear and streaming TV are becoming increasingly blurred. Yet, the industry continues to treat them as distinct entities, selling ad inventory separately for each platform.

FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

14. 6. 2024 | 6 min read All month long, the media space will now belong to football. The partners of the championship or the national team want to take advantage of the attention that the individual matches will gain.

ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

11. 6. 2024 | 5 min read The most profitable player in the commercial TV market is seeing unabating pressure on its advertising space. As a result, some clients are already negotiating bookings for their additional investments. It is already certain that the price of TV advertising will increase again. Also in play is a change in the target group for 2025.

COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

11. 6. 2024 | 8 min read How to engage consumers with advertising messages or TV viewers with science news? That's what this year's Communication Summit conference answered.

LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

9. 6. 2024 | 2 min read Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform.

STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

7. 6. 2024 | 3 min read Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place.

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 | 4 min read Artificial intelligence as an aid to communication, research and the fight against disinformation - these are the main topics of this year's annual MAM conference.

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 | 4 min read Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 | 3 min read The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group.

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 | 3 min read This year's Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly.

LGBTQIA+ COMMUNITY SUPPORTS BRANDS THAT SUPPORT THEM

2. 6. 2024 | 3 min read The LGBTQIA+ community is under legislative pressure across the US. A Horowitz study shows why brands should support them. Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff.

ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING

30. 5. 2024 | 3 min read Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group.