THE GREENPRINT USA WEBINAR: SUSTAINABLE ADVERTISING ALONE WILL NOT CONVINCE CONSUMERS. ADVERTISERS NEED TO FOCUS ON SIX KEY POINTS.

14. 7. 2024 | 9 min read Sustainability is a topic that resonates around the world. The media industry is no exception. Modern consumers are increasingly aware of environmental issues and tend to prefer brands that commit to sustainable practices. Advertisements that emphasise sustainability can engage these consumers and increase their brand loyalty. On the other hand, ads can also serve as a tool to educate consumers about the importance of sustainability and how they can contribute. This can have a wider positive impact on society as a whole.

LES BINET: AVOID PUSHING BRAND AND PERFORMANCE AT THE SAME TIME

13. 7. 2024 | 3 min read Both brand building and performance advertising are vital for growth, but it’s a mistake to try to do two jobs at once, argues effectiveness expert Les Binet.

ART IN ADVERTISING: ARTVERTISING HAS A LONG HISTORY AND REPRESENTS A WIN-WIN SITUATION FOR ADVERTISERS AND ARTISTS

11. 7. 2024 | 5 min read Art and advertising are two seemingly separate categories but in fact, they are incredibly close to each other.

ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR

10. 7. 2024 | 4 min read Magna's updated report on the development of advertising investments brings more optimistic news for the media, writes Pavel Koreň.

QUALITY OVER QUANTITY: THE SUBSCRIPTION ECONOMY SHIFTS ITS FOCUS

7. 7. 2024 | 3 min read Subscription-based companies are focusing more on generating revenue from their current customers in 2024 rather than acquiring more customers, according to an April 30 report by Chargebee, a leading revenue growth management platform for subscription businesses.

STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS

6. 7. 2024 | 4 min read A new study from FreeWheel, Comcast’s ad-tech unit, found that it’s not commercials that viewers dislike. Rather, it’s the way ads are handled that hurts their experience.

RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ

5. 7. 2024 | 5 min read The Advertising Council has received ten complaints so far this year. One of the ads has been deemed objectionable.

BAUHAUS, BIRELL AND MASTERCARD REACH THE CZECHS WITH THEIR ADVERTISING

2. 7. 2024 | 3 min read Of the 60 ads selected last year, Bauhaus, Birell and Mastercard resonated most with Czechs, according to Ipsos.

AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER

1. 7. 2024 | 4 min read The turnover of Czech audiovisual production decreased last year, but original Czech production improved year-on-year thanks to TV and series production, according to new data from the APA.

EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS

28. 6. 2024 | 2 min read Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year.

FILM FESTIVAL TRAILERS TAKE A LOT OF SKILL. WHAT MAKES THE RECIPE FROM KARLOVY VARY GLOBALLY UNIQUE?

27. 6. 2024 | 12 min read Anyone who has ever visited Karlovy Vary for the International Film Festival knows the routine. After choosing from hundreds of films and standing in an endless queue for tickets, you settle comfortably in the cinema room at Pupp or Thermal, perhaps listening to a debate with a visiting filmmaker, and looking forward to an experience that usually breaks out of the confines of the classic film mainstream. At this point, however, KVIFF will serve you an extra course – yes, you are right, it is the traditional festival trailer. And the Karlovy Vary one is quite unique from a global perspective. What exactly makes it so special and what is the practice abroad?

WHY ARE GLOBAL PAY-TV PLAYERS ENTERING THE FREE-TO-AIR MARKET?

26. 6. 2024 | 5 min read Michaela Suráková from Atmedia summarizes the reasons that lead multinational pay-TV operators to enter the free-to-air TV distribution market.

CREATIVE FACTORS HAVE A HIGH IMPACT ON ADVERTISING EFFECTIVENESS

25. 6. 2024 | 1 min read Creativity is one of the most important factors in advertising, says Simon Tunstill of Thinkbox, commenting on a new UK study by Accelero.

WHO’S LAUGHING NOW? HUMOUR BLOWS PURPOSE OUT OF THE WATER AT CANNES

25. 6. 2024 | 2 min read Creative effectiveness platform System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting ever further away from purpose.

FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE

24. 6. 2024 | 5 min read The group stage of the European football championship is reaching its climax and just as the Czech team's performance has not brought much joy so far, creativity is also lacking on the part of local brands. That's also why it's more interesting to look elsewhere in Europe to see what football campaigns have emerged.. Adidas – Hey, Jude The wish for all of England, articulated by the traditional prayer "Football's Coming Home", which reflects the desire to end the 58-year wait for a winning trophy, appears in a number of campaigns there. These are in many cases among the best of what has been produced for the Euros this year. Including an Adidas spot by New York agency Johannes Leonardo. On the one hand, years of disappointment, on the other, hope placed in a new generation led by Jude Bellingham. And as a logical bonus, the Beatles' "Hey, Jude" strumming the emotional chord (the ad is part of Adidas' global "You Got This" campaign).

CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW

21. 6. 2024 | 1 min read The Czech campaign "National Day without Haste", prepared for the Czech Association of Insurance Companies by McCann and Hero & Outlaw, was the top winner at Cannes Lions.

ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

21. 6. 2024 | 4 min read The last day of the Festival of Creativity shone a light on the problems of the industry, how to fix them, but also on the success of Barbie.

WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING

21. 6. 2024 | 13 min read 21 June is not only the first day of summer, it is also International Yoga Day. Yoga is seen as a priceless gift of ancient Indian tradition, embodying the unity of mind and body and the harmony between man and nature. Yoga is not only a physical exercise but also a discovery of a sense of oneness of oneself, the world, and nature. Yoga is part of an ancient practice that has its roots in Hinduism, but it is often not only Hinduism that is making its way into the modern world of advertising thanks to today’s trendy movement. In today’s article, we will therefore look at whether two diametrically opposed concepts, religion and marketing, might accidentally meet.