FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM

1. 10. 2024 It has been an incredible thirty years. When Friends first appeared on TV screens in September 1994, no one imagined that the sitcom would become a global phenomenon, capturing millions of viewers worldwide and becoming the darling of agencies and brands that use its power to promote their products.

SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

29. 9. 2024 One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month.

STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

28. 9. 2024 A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl.

STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

21. 9. 2024 Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year.

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 Inclusion = Income: Proving the business case for inclusive advertising.

THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

18. 9. 2024 Since this August, the Association of Commercial Television (AKTV) has partnered with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, AKTV’s website ScreenVoice.cz will publish monthly interesting articles exploring television as an advertising medium and the viewing behaviour of Czech audiences.

THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO

16. 9. 2024 Marvel is a ticket to a world of superheroes transcending generations and cultures. Characters like Captain America and Spider-Man bring values of courage and tenacity to the advertising landscape. They reinforce not only the story embedded in the campaign but also the brand itself. Creative agencies and advertisers across all sectors – from cars to fast food – are successfully riding a Marvel wave that is not about to dissipate. On the contrary, it grows stronger with every new film launched.

FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST

13. 9. 2024 The competition, which recognises innovative use of media and creative approaches to media investment planning, has announced the shortlist for its 19th edition.

60 SPEAKERS AT THE FORUM MEDIA CONFERENCE

13. 9. 2024 The unifying theme of the conference is the phenomenon of AI with all its good and bad sides.

SHOP SMART, SHOP GREEN: IP OSTERREICH AND GREEN SHOPPING DAYS COLLABORATION

12. 9. 2024 As consumers grow more aware of the environmental and social consequences of their purchases, businesses are increasingly compelled to respond to these evolving values. Companies recognise that aligning with their audience’s concerns is not just a trend but a crucial strategy for long-term success.

LEADING IN SUSTAINABILITY: ITV’S CLIMATE TRANSITION AMBITION

12. 9. 2024 While most media leaders acknowledge the climate crisis as one of the defining challenges of our time, taking effective action as a TV company remains a significant hurdle. In a proactive step within the global media industry, ITV has recently published its Climate Transition Plan, setting a new standard for environmental responsibility in media.

NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

10. 9. 2024 Research company NADA examined the relationship between the level of advertising investment and brand awareness in the Betting and Lotteries category.

STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING

3. 9. 2024 PwC's five-year revenue outlook for the streaming market suggests only a modest increase in subscription revenues and double-digit growth in advertising revenues.

STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September.

TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?

3. 9. 2024 There has long been a debate among media professionals and marketers about what it actually means to watch TV. As there’s nothing worse than conjecture, we asked people. Viewers. And as you might expect, watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.

TV ADS AND FASHION: ART AT THE SERVICE OF FASHION BRANDS

2. 9. 2024 Fashion, art, and advertising are a triangle of creative worlds that influence and inspire each other. TV ads that combine the prestige of works of art with the individuality of fashion brands have the chance to impress with their originality and freshness.

PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY

2. 9. 2024 With the birth of children, parents fundamentally change completely all o. But j Data from the BoomLab marketing lab shows exactly what the new babies will do to parents and their purchases.

PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

2. 9. 2024 Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space.