THE CZECHS SAW THE FIRST 20 SECONDS AND IT WAS CLEAR. THIS ADVERT IMMEDIATELY TOOK THE INTERNET BY STORM

4. 8. 2026 | 5 min read The Czechs watched the first 20 seconds and it was clear. This advert immediately took the internet by storm. This spring, a advert swept through the Czech internet that most people recognised within a few seconds. The melody and the footage were exactly as they used to be, except that a strangely foreign touch had crept in. Some cheered with nostalgia, whilst others remained sceptically silent.

AQUALAND MORAVIA SCORES A HIT ON WATCHTIME. A SPOT FROM CROATIA REACHED 1.8 MILLION PEOPLE

3. 8. 2026 | 3 min read At a time when feeds are flooded with fast-paced cuts, generic formats and AI-generated visuals, Aqualand Moravia has opted for the opposite approach. Instead of Czechs heading to the seaside, it shows Croatians setting off on holiday to Moravia – a simple twist on the stereotype that defies expectations.

PRIMA SPORT HAS LAUNCHED ITS DISTRIBUTION AND BEGUN SELLING ADVERTISING SPACE

30. 7. 2026 | 2 min read Magenta TV has activated a channel slot for the new Prima sport channel, and the programme guide confirms that the first broadcast will begin on 4 August with coverage of the match between Sparta Prague and Lyon. Furthermore, advertisers can book advertising slots from today.

COCA-COLA, UNILEVER SHOW THE POWER OF WORLD CUP MARKETING

28. 7. 2026 | 3 min read Coca-Cola and Unilever each delivered some of their strongest quarterly performances in years, with both companies crediting their extensive World Cup campaigns.

STUDY USA: TV OPERATING SYSTEMS GAIN INFLUENCE OVER VIEWING

27. 7. 2026 | 4 min read New survey data highlights how smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how viewers discover and watch content. The operating systems powering Smart TVs become the front door to streaming.

CONSUMERS WARM UP TO STREAMING ADS: HERE’S WHAT THE NUMBERS SAY

24. 7. 2026 | 4 min read As the number of ad-supported tiers on the market increases, cheaper options have made gains against ad-free ones, according to Hub.

FROM REQUIEM TO CHOCOLATE: WOLFGANG AMADEUS MOZART’S SECOND LIFE IN ADVERTISING

23. 7. 2026 | 11 min read He was a genius and resolutely individual – eccentric, playful and instantly recognisable more than two centuries after his death. That is why the advertising industry continues to draw on his aura as a genius, a rebel, and an eternal child. And it is not only Mozart himself who appears in commercials, but also his music, which can lend a story elegance, tension, lightness or humour in a matter of seconds.

EINSTEIN WOULD HAVE BEEN AMAZED: TODAY, HIS FACE SELLS BREAD, MOBILE PHONES AND ELECTRICITY

17. 7. 2026 | 11 min read Tousled white hair, a distinctive moustache and a thoughtful expression are all it takes for viewers to recognise Albert Einstein within seconds. For advertising creatives, he provides universal shorthand for genius, intelligence and scientific progress, as well as likeable eccentricity. Einstein has consequently appeared in adverts for all kinds of products – from gluten-free bread and telecommunications services to smart electricity meters.

BACK-TO-SCHOOL SHOPPERS ARE NOT IGNORING AI

17. 7. 2026 | 5 min read Advertising and marketing hype has become heavily saturated with the term "agentic buying" for back-to-school purchases, but the distinction between actual transactional data and futuristic projection only becomes more blurred as the season gets underway.

TV NOVA CONSOLIDATES ITS SPORTS CHANNELS BUSINESS, HEADED BY JAN RADĚJ

16. 7. 2026 | 2 min read Nova is consolidating advertising sales for Nova Sport and Oneplay Sport, with the creation of the Sport Sales team, headed by Jan Raděj.

MAJORITY OF BACK-TO-SCHOOL SHOPPERS GET A HEAD START ON THE SEASON

14. 7. 2026 | 5 min read Consumers are getting an early start on back-to-school shopping, with 62% of shoppers having already started shopping for the school year by early July, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. While the figure is down slightly from 67% at the same point in 2025, it remains significantly higher than the 55% reported in 2024.

GIANTS IN ADVERTISING: FAMOUS HISTORICAL FIGURES AS THE FACES OF BRANDS

14. 7. 2026 | 8 min read What do Bedřich Smetana composing My Country, Leonardo da Vinci dreaming of flight and George Washington behind the wheel of an American car have in common? At first glance, nothing. Yet there is a connection: television advertising. Famous historical figures provide an effective form of shorthand. All it takes is a few seconds, a costume or a signature work, and the advert becomes a time machine, transporting viewers into the past.

MASCOTS ARE BACK, BUT NOT AS YOU KNOW THEM

14. 7. 2026 | 6 min read Future-focused brands know that mascots can embody a brand and bring it to life.

NOLAN’S CAMPAIGN FOR THE ODYSSEY USES THE GREATEST STRENGTH OF THE TELEVISION SCREEN WITH SURGICAL PRECISION

13. 7. 2026 | 13 min read At first glance, the campaign for Christopher Nolan’s new film The Odyssey reads like a manifesto for cinema's exclusivity. It would be a mistake, however, to interpret this strategy as a rejection of television. Quite the opposite. Universal is using television with exceptional precision where it remains most powerful: during live broadcasts that can bring millions of viewers together at the same moment. The Odyssey is therefore also a story about the changing role of television and television advertising in the age of total video. Television is no longer the place where a film is first unveiled, but an amplifier of attention, mass reach and shared media experiences.

HOLUBOVÁ, TOMICOVÁ AND REMUNDOVÁ: CZECH ACTRESSES SHOW THEIR MANY SIDES IN TELEVISION ADVERTISING, AND VIEWERS LOVE THEM

9. 7. 2026 | 7 min read Full of character, charming and funny. These are the actresses who appear in television adverts on screens across the land of Father Czech, a country flowing with milk and honey, and, of course, advertising. Which stars of stage and screen have ventured into product promotion, and which brands are capitalising on their popularity with Czech audiences?

BACK-TO-SCHOOL SHOPPERS HEAD TO MASS MERCHANTS, DEPARTMENT STORES

9. 7. 2026 | 4 min read Consumers are worried about their personal finances and plan to shop accordingly as value and affordability steer the market, according to Deloitte.

SIX CZECH COMMERCIALS THAT, ACCORDING TO RESEARCH, WERE SUCCESSFUL. WHAT DO THEY HAVE IN COMMON?

8. 7. 2026 | 6 min read Humour, emotion, empathy and original ideas are the key factors determining which adverts resonate most strongly in the Czech Republic. This is the finding of a study by Ipsos, which analysed 60 campaigns from 2025, focusing on their creative impact and their connection with consumers.

NOVA IS ATTRACTING AUDITIONERS FOR ‘SUPERSTAR’ THROUGH BORHYOVÁ AND KORANTENG AS WELL

7. 7. 2026 | 2 min read TV Nova has launched a campaign for the new series of the SuperStar talent show under the slogan “Where are you?”. The campaign encourages potential contestants to attend the upcoming auditions, featuring Televizní noviny presenters Lucie Borhyová and Rey Koranteng.