NOVA TO LINK TV AND ONEPLAY ADVERTISING, AIMING TO IMPROVE REACH MEASUREMENT AND STREAMING MONETISATION

27. 10. 2026 | 13 min read Nova Group is preparing new advertising products that will link linear television with video advertising on Oneplay and make it possible to measure campaigns’ incremental reach. From November, it will also restrict ad skipping in catch-up viewing, a move expected to generate around 5% more gross rating points (GRPs). It plans to launch a new ad-supported tier on Oneplay in the first quarter of 2027.

TELEVISION ADVERTISING ON TV NOVA WILL INCREASE BY 12 PER CENT IN 2027

23. 10. 2026 | 3 min read The price of television advertising on the Nova Group’s channels will rise by a total of 12 per cent in 2027. On the group’s pay-TV channels, prices will rise by between 5 and 10 per cent. From November, Nova will also restrict the ability to skip adverts during catch-up viewing on IPTV operators’ services and is preparing new advertising products linking linear broadcasting with the Oneplay platform.

MEDIA CLUB TO INCREASE TV ADVERTISING RATES BY 14 PER CENT FOR 2027 AND ADJUST THE TARGET AUDIENCE TO AGES 19–69

22. 10. 2026 | 5 min read Next year, Media Club will increase the price of television advertising by 14 per cent, national radio adverts by 3 per cent, and premium online video formats – including CTV – by 10 per cent. These changes will be accompanied by the introduction of a new ‘super prime time’ advertising slot on the main Prima channel and an adjustment to the main target audience to viewers aged 19 to 69.

GOLDEN DRUM: PUNK FILM IS A PRODUCTION AGENCY; GOLD FOR VML, LEO PRAGUE, DENTSU AND MCCANN. ZARAGUZA WAS ALSO SUCCESSFUL

15. 10. 2026 | 5 min read The traditional Golden Drum International Festival of Creativity in Portorož culminated on the evening of 13 October with the awards ceremony for the competition of the same name. Czech agencies won a total of 15 medals – five gold, seven silver and three bronze.

AMPERE CEO: “ADS ARE THE FUTURE FOR STREAMING”

14. 10. 2026 | 3 min read Guy Bisson, executive director and cofounder at Ampere Analysis, introduced his MIPCOM session The New Economics of Content, why Advertising Matters, by declaring that “advertising is the future (of growth)” in the streaming market and, by 2029, streaming services will make more money from ad tiers than from premium.

PAUSE ADS COMPLEMENT VIDEO SPOTS BY TURNING AWARENESS INTO PURCHASE INTENT

14. 10. 2026 | 2 min read Pause ads may work best when being used as a complement to traditional 15- to 30-second streaming ads, according to research from Amazon Ads and Omnicom Media shared by Adweek.

ADVERTISEMENTS IN CHATGPT APPEAR IN THREE-QUARTERS OF COMMERCIAL QUERIES

14. 10. 2026 | 4 min read According to an analysis by Marketing Miner, adverts appeared in 74.7 per cent of ChatGPT’s 10,800 responses to commercially oriented queries. In nearly nine out of ten cases where the chatbot itself recommended a specific brand, the advertiser differed from the organic recommendation. The prevalence of adverts increased with the specificity of the purchase intention, as shown by an analysis carried out at the end of September.

CAR ADS ARE REACHING MORE MILLENNIAL VIEWERS ON TV

12. 10. 2026 | 1 min read Automakers' TV ad reach among 25- to 34-year-olds grew 12.38% YoY in June, the fastest of any age group, according to a June survey from Samba TV.

DIFFERENT REGIONS, DIFFERENT COFFEE STORIES: THE MANY FACES OF COFFEE-SCENTED TV ADVERTISING

7. 10. 2026 | 19 min read A cup of coffee may look much like any other, yet it can hold not only a wealth of flavours and aromas, but also a whole range of meanings. Sometimes it represents elegance and an exceptional pleasure; at other times, a homecoming, honest work, human connection, hospitality or pride in the place where the coffee was grown. Television advertising is particularly adept at creating and reshaping these associations. Campaigns from Brazil, Europe, Japan, the United States, Colombia and Turkey show just how differently the same drink can be portrayed across cultural and advertising contexts.

COMCAST: MULTISCREEN H1 CAMPAIGNS DRIVE ATTENTION, REACH

7. 10. 2026 | 2 min read Big multiscreen advertising still scores a lot of power, impact and "attention" for brands, according to new industry research compiled from the first half of 2026.

FOR SOME AD CAMPAIGNS, BRANDS ARE BORROWING FROM CLASSIC TV

7. 10. 2026 | 4 min read Brands like Denny’s and JCPenney are making odes to sitcoms and reality television in an effort to tap into nostalgia and get consumers who “hate” ads to pay attention.

ANDREW TINDALL: AD AWARENESS DESERVES A PLACE BACK ON THE DASHBOARD

7. 10. 2026 | 6 min read Andrew Tindall digs into data across 1,478 brands and argues ad awareness deserves a place back in effectiveness planning, alongside attention, emotion and business outcomes.

FROM 16 NOVEMBER, NOVA WILL BAN THE SKIPPING OF ADVERTS WHEN PROGRAMMES ARE WATCHED ON CATCH-UP

7. 10. 2026 | 4 min read Following in the footsteps of the Prima Group, which banned the skipping of ad breaks during catch-up viewing on IPTV back in June 2022, the Nova Group is now set to adopt this practice as well. The restriction will apply exclusively to IPTV and catch-up viewing.

REPORT: 83% OF UK ADVERTISERS USING AI

6. 10. 2026 | 3 min read AI in advertising has moved firmly beyond experimentation in the UK, with more than eight in ten marketers (83%) now actively using or piloting AI in production, according to research from XR. The findings suggest AI is becoming embedded across advertising and creative operations as brands and agencies respond to growing demand for content.

WHY 2026 HALLOWEEN CELEBRATIONS LOOK DIFFERENT THIS YEAR

6. 10. 2026 | 2 min read Traditions are evolving as more people than ever celebrate Halloween.

CZECH INTERNET FORUM: NEW AUDIENCES, FORMATS AND CHALLENGES FOR THE MEDIA AND BRANDS

6. 10. 2026 | 4 min read This year, the Czech Internet Forum will once again focus on the trends shaping the future of media and marketing.

THE BRAND-BUILDING POWER OF SOUND, AND WHY IT’S NEGLECTED

5. 10. 2026 | 5 min read Brands obsess over how they look, but too often leave how they sound as an afterthought. With music proven to drive serious brand value, why is it still getting turned down in the boardroom, asks Rodger Morley, Sonic Branding Partner at Epidemic Sound.

CTV ALREADY ACCOUNTS FOR THE MAJORITY OF PREMIUM VIDEO ADVERTISING IN EUROPE, WHILE PROGRAMMATIC CONTINUES TO GROW

3. 10. 2026 | 3 min read Connected TVs (CTVs) accounted for 53 per cent of premium video ad views in Europe in the first half of this year. This is according to a new study by FreeWheel. Programmatic video ad buying also grew significantly, whilst live streaming gained momentum, driven primarily by sports broadcasts.