98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION

17. 3. 2026 Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up. Today, according to Nielsen national live+same day big data plus panel program ratings, the 98th Oscars took a significant dip, dropping to 17.86 million viewers. The show, which aired on ABC and streamed live on Hulu,… Continue reading 98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION

7 CINEMATIC ADS FROM THE 2026 OSCARS

16. 3. 2026 ADWEEK rounds up the best spots from Hollywood’s big night, from Burger King’s reintroduction to Coinbase’s gamified ad. The Oscars may be Hollywood’s biggest night, but sometimes the ad breaks earn their own standing ovation. The commercials that ran during the 98th Academy Awards leaned into the ceremony’s themes of aspiration and transformation, with brands… Continue reading 7 CINEMATIC ADS FROM THE 2026 OSCARS

66.7% OF AD-SUPPORTED TV VIEWING BY 18 TO 49 YEAR OLDS GOES TO STREAMERS

12. 3. 2026 New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds. With the annual upfront ad market approaching, Nielsen has come out with a new data point that will drive senior sellers of traditional network advertising in search of another martini. In its 2026 Upfront Planning Guide, Nielsen says that streaming now… Continue reading 66.7% OF AD-SUPPORTED TV VIEWING BY 18 TO 49 YEAR OLDS GOES TO STREAMERS

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August. Golden Drum, an international creative festival, is launching its 32nd edition. Applications will be accepted until 26 August in six different sections: One-Channel Drum, Omni-Channel Drum, Craft Drum, Creative Media Excellence Drum, Creative Business Excellence Drum and a… Continue reading GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

STUDY: WOMEN’S SPORTS OUTPERFORM PRIME TIME TV

10. 3. 2026 Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands. Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO. The study found that women’s sports ads generated 15%… Continue reading STUDY: WOMEN’S SPORTS OUTPERFORM PRIME TIME TV

MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME

6. 3. 2026 The Media Club sales agency has included the reality show Asia Express in its premium sales. This is the first format this year that Media Club is marketing in this way. The reality show Asia Express is the first format of this spring season that the advertising sales agency Media Club has included in the… Continue reading MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME

TVB: LINEAR TV STILL KING

5. 3. 2026 TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association. A new report from the Television Bureau of Advertising (TVB) casts doubt among those who think linear TV’s days are numbered. According to the association’s 2026 Media Comparisons Study, TV, viewed on a television… Continue reading TVB: LINEAR TV STILL KING

MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

3. 3. 2026 Sometimes, adverts get under our skin. And then, even hours after watching them, we find ourselves humming a catchy melody or jingle that got stuck in our heads. Yet in planning advertising campaigns, music is often an “afterthought”. This was one of the reasons for the creation of the study Sound Science: How Music Is… Continue reading MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

2. 3. 2026 They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions. A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this year. The new 2026 CTV/OTT… Continue reading SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS

2. 3. 2026 Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated. If the way to figure out what’s going on is to follow the money, the story in the television business continues to be the shift to streaming and connected TV. The latest example is a new survey released by Advertiser Perceptions… Continue reading STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS

GLOBO CREATES HOME SCREEN PROMINENCE FOR FREE-TO-AIR TV ON SMART TVS

26. 2. 2026 Globo, Brazil’s largest commercial TV group, is rolling out DTV+, a next-generation free-to-air TV standard designed for connected TVs. It brings broadcast channels into the TV operating system, with app-like navigation, login and interactive layers placed directly on top of live programming. The move fits Brazil’s viewing reality. Linear TV accounts for 57.9% of total… Continue reading GLOBO CREATES HOME SCREEN PROMINENCE FOR FREE-TO-AIR TV ON SMART TVS

THE VISUAL TRANSFER EFFECT: HOW SOUND BUILDS BRANDS

24. 2. 2026 In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound. The findings carry significant implications for how audio is planned, sold, and valued within the wider media mix. Context Talpa Media… Continue reading THE VISUAL TRANSFER EFFECT: HOW SOUND BUILDS BRANDS

TV ADS TOP THE CHARTS FOR PURCHASES, AND FOR ANNOYANCE

24. 2. 2026 TV ads drive purchase behavior for 49% of consumers, making them the most effective channel, even though 36% find them disruptive, according to a January report from DISQO. Beyond the chart: TV’s effectiveness has some science behind it. Across generations, 43% of US adults say TV is the most acceptable place for advertising, according to… Continue reading TV ADS TOP THE CHARTS FOR PURCHASES, AND FOR ANNOYANCE

RMB TURNS QR CODE VOTING INTO A SHARED VIEWING MOMENT THAT STRENGTHS BRAND IMAGE FOR SPRITE AND DELI CHOC

24. 2. 2026 Campaign objectives The chocolate snack Deli Choc and soft drink Sprite brands worked with RMB to reach younger audiences by becoming part of Belgian hip-hop show “PLAYGROUND”, supporting new rap talent through a live QR vote and cross-platform content. This helps the brands appear as enablers of the format rather than separate ads. For RMB… Continue reading RMB TURNS QR CODE VOTING INTO A SHARED VIEWING MOMENT THAT STRENGTHS BRAND IMAGE FOR SPRITE AND DELI CHOC

CANADIAN SUPERSTAR ANDREW PHUNG HELPS VIA RAIL CHALLENGE CAR CONVENIENCE ASSUMPTIONS WITH LONG-FORM STORYTELLING ACROSS CBC’S TV ECOSYSTEM

24. 2. 2026 Campaign objectives VIA Rail, the company operating Canada’s national passenger rail service, combined a new product launch with brand building, using long-form content to tackle misconceptions that tend to block conversion in travel: comfort, ease, and whether rail feels like a realistic alternative to driving for intercity trips. The objectives behind this campaign were to… Continue reading CANADIAN SUPERSTAR ANDREW PHUNG HELPS VIA RAIL CHALLENGE CAR CONVENIENCE ASSUMPTIONS WITH LONG-FORM STORYTELLING ACROSS CBC’S TV ECOSYSTEM

HOW L’ORÉAL PARIS AND RTL MADE STREET HARASSMENT HARD TO IGNORE

24. 2. 2026 Context Sexual harassment in public spaces is one of the most common forms of gender-based violence in the world. Two figures frame the issue: 80% of women have experienced street harassment, but 85% of people say they lack training on how to intervene. Ad Alliance and L’Oréal created a campaign to respond to this problem… Continue reading HOW L’ORÉAL PARIS AND RTL MADE STREET HARASSMENT HARD TO IGNORE

HOW AD ALLIANCE USED VIRTUAL SET GRAPHICS TO RESKIN THE LET’S DANCE STAGE FOR UNIVERSAL PICTURES

24. 2. 2026 Context This campaign promotes a film by changing the look of a well-known TV studio during the ad break, so the show setting becomes part of the idea. Universal Pictures International Germany supported the live-action version (made with real actors) of How to Train Your Dragon, based on a well-known animated franchise. The ad special… Continue reading HOW AD ALLIANCE USED VIRTUAL SET GRAPHICS TO RESKIN THE LET’S DANCE STAGE FOR UNIVERSAL PICTURES

CHANNEL 4 SHOWS HOW PUTTING ACCESSIBILITY FIRST BENEFITS BOTH CUSTOMERS AND COMMERCIAL WITH CURRYS’

24. 2. 2026 Context Channel 4’s Diversity in Advertising Award 2025 set its brief under the theme “Inclusive by Design”. It asked brands to embed inclusive practices into the creative, rather than at the end of production. The initiative linked that ambition to airtime: £1m of advertising space across Channel 4’s portfolio sat behind the winning campaign. The… Continue reading CHANNEL 4 SHOWS HOW PUTTING ACCESSIBILITY FIRST BENEFITS BOTH CUSTOMERS AND COMMERCIAL WITH CURRYS’