CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

3. 2. 2026 Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA. Commercial campaigns in the IPA Effectiveness Databank that recorded large increases in brand trust reported an average of 65% more large business effects than… Continue reading CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

YOUNG LIONS 2026 COMPETITION KICKS OFF, REGISTRATION OPENS

30. 1. 2026 The eighteenth edition of the Young Lions CZ competition for young creators is kicking off. Building on last year’s changes, it aims to serve as a year-round community and development platform again this year. The Young Lions Czechia competition for young creatives and marketers is entering its 18th year. This year, the organisers are building… Continue reading YOUNG LIONS 2026 COMPETITION KICKS OFF, REGISTRATION OPENS

PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT

29. 1. 2026 The Prima media group is cancelling the so-called “grace period”, which allowed pay-TV operators to skip through advertising blocks for one minute. Viewers were abusing this feature. From 1 February, FTV Prima, inagreement with pay-TV operators, will tighten the conditions under which it will be possible to watch programmes on its channels on catch-up. This… Continue reading PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT

CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT

28. 1. 2026 Creative quality and media support together explain 60.1% of the business results generated by advertising, according to The Creative Dividend, a new book published by System1 and Effie. Why joined-up thinking matters Creative and media are often siloed endeavours within the advertising process. Making sure creative work has emotional resonance is undoubtedly vital, as is reaching… Continue reading CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT

AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.

28. 1. 2026 Artificial intelligence is gradually replacing some of the manual work done by advertising creators, but it cannot replace human creativity and thinking, said Jan Suda, assessing the current situation at the Marketing Meeting conference. The possibilities of artificial intelligence in advertising are often overestimated. Jan Suda, Media & Channels Strategist at McCann Prague, said this… Continue reading AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.

STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING

27. 1. 2026 In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates As pay TV operators continue to struggle with cord cutting and streaming platforms seeks to retain fickle consumers who regularly cancel subscriptions, a new study from Parks Associates takes a deep dive into consumer… Continue reading STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING

WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING

26. 1. 2026 This year’s Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game’s advertising tone in recent years. Many confirmed spots feature A-list talent: Keegan-Michael Key and Danny McBride (State Farm), Adrien Brody (TurboTax), Matthew McConaughey and Bradley Cooper (Uber Eats) among them. Comedy… Continue reading WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING

HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

25. 1. 2026 Read about creating messages that resonate with consumers well beyond the Big Game. Super Bowl advertising is a major test of creative effectiveness. It commands extraordinary investment and attention, yet the lessons that matter most aren’t about one night of buzz; they’re about consistent, brand‑building that works both in the moment and afterward for an… Continue reading HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH

22. 1. 2026 The established model of media planning based on fixed plans and stable channels is coming under pressure. Structural changes in the media, technological developments and changes in consumer behaviour mean that existing approaches are no longer sufficient. This is according to a new study, Future of Media 2026, published by the research organisation WARC. According… Continue reading TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH

ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH

20. 1. 2026 This year’s 24th edition of the Zlatý středník competition also announces a new category – Use of Artificial Intelligence. The Association for Strategic Communication and Public Relations (ASCOPA) is launching the 24th edition of the Zlatý středník competition. Applications can be submitted until 31 March 2026. Discounted early bird applications are available until the end of… Continue reading ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH

AKA and ADC launch the initiative Síla nápadu

20. 1. 2026 The industry initiative Síla nápadu aims to open a discussion on the importance of creative ideas in marketing communications and to involve agencies, advertisers and the media in this discussion. The Association of Communication Agencies (AKA), in cooperation with the Art Directors Club Czech Republic (ADC), is launching an industry initiative called Síla nápadu. Its… Continue reading AKA and ADC launch the initiative Síla nápadu

THE GLOBAL ADVERTISING MARKET IS GROWING, WITH TECH GIANTS TAKING THE LION’S SHARE

18. 1. 2026 Last year, Alphabet, Amazon and Meta captured 56.1% of the global advertising market, and their share is expected to grow even further this year. The global advertising market grew by 8.9% last year to a total of US$ 1.19 trillion. The largest share of this amount went to tech giants – Alphabet, Amazon and Meta… Continue reading THE GLOBAL ADVERTISING MARKET IS GROWING, WITH TECH GIANTS TAKING THE LION’S SHARE

SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

17. 1. 2026 The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two… Continue reading SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

15. 1. 2026 While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports While recent media coverage has promoted Amazon Prime Video’s January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform, a new study by the… Continue reading STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

8. 1. 2026 Tech giants such as Google have made such progress with artificial intelligence that it is already having a noticeable impact on the business of many online media outlets. This trend will intensify in 2026. The world of digital media reached a turning point in 2025. For many users of the Google search engine, for example,… Continue reading AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

THE AI THREAT TO MEDIA QUALITY

7. 1. 2026 Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop.  What’s happening Ad content adjacency emerges as the top media challenge in IAS’s UK Industry Pulse Report 2026, cited by 78% of brand and agency digital media experts in a survey. Specific concerns include… Continue reading THE AI THREAT TO MEDIA QUALITY

A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING

24. 12. 2025 All over the world, Christmas is spent baking, singing carols, using the Gift-o-mat, as well as building a library or going to visit loved ones. This year, too, advertisers around the world have prepared Christmas commercials. Some are humorous, others touch on more serious themes like being able to be fully present with loved ones,… Continue reading A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING

CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

23. 12. 2025 Czech Christmas campaigns ride the holiday wave, celebrating moments together, being in the present and holiday peace. This year, Czech Christmas ads are riding a more serious wave. Pilsner Urquell celebrates recurring rituals with loved ones, Bernard encourages peace, Rohlik encourages living in the present, Albert thanks Santa Claus for his gifts and Footshop emphasises… Continue reading CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE