TV NOVA IS FOCUSING ON THE MENTAL HEALTH OF PARENTS AND CHILDREN IN ITS ‘LET’S TALK TOGETHER’ CAMPAIGN

30. 9. 2026 | 2 min read Nova TV has launched a new awareness campaign, ‘Let’s Talk Together’, which highlights the importance of parents’ mental health in supporting their children’s psychological wellbeing. The project includes TV adverts, a podcast featuring Kristina Kloubková and Jan Vojtek, and a website with practical resources and contact details for specialist support.

CTV DRIVES MORE THAN HALF OF EUROPE’S PREMIUM VIDEO AD VIEWS

29. 9. 2026 | 3 min read Connected TV has become the dominant driver of premium video advertising in Europe, accounting for 53 percent of all premium video ad views in the first half of 2026, according to FreeWheel’s latest Video Monetisation Report. The biannual study from the Comcast‑owned advertising technology company shows that Europe’s shift toward CTV and streaming is reshaping the continent’s video advertising landscape, with programmatic buying playing an increasingly central role.

ERLING HAALAND IS THE FACE OF THE FIRST ‘SEAFOOD FROM NORWAY’ CAMPAIGN IN THE CZECH REPUBLIC

29. 9. 2026 | 3 min read The Norwegian Seafood Council (NSC) is launching its first ‘Seafood from Norway’ brand campaign in the Czech Republic. The campaign aims to boost consumption of Norwegian salmon. Norwegian footballer Erling Haaland has been chosen as the face of the campaign.

REPORT: STREAMING AUDIENCES INCREASINGLY DISENGAGED

25. 9. 2026 | 2 min read TVision by Viant has released its 2026 State of Streaming report, built on one of the largest streaming attention panels in the world. The findings challenge assumptions about where viewers are actually paying attention across streaming and linear TV.

OLDER CONSUMERS TRUST TRADITIONAL ADS BUT ARE INFLUENCED TO BUY THROUGH DIGITAL CHANNELS

20. 9. 2026 | 2 min read Traditional offline advertising commands the most trust among US adults 55 and older, but digital channels are gaining influence over what they buy, per CivicScience.

TELEVISION KNOWS HOW TO CAPTURE ATTENTION: THROUGH THE BIG SCREEN, EMOTION AND SHARED EXPERIENCES

15. 9. 2026 | 11 min read Showing an advertisement today is no problem. Getting people to actually pay attention to it is the real challenge. The number of impressions or the reach of a campaign alone does not tell us whether someone genuinely watched the advertising message, engaged with it or remembered it. And according to the TV is engaging project, this is precisely one of television’s key advantages. Its strength lies not only in how many people it can reach, but also in the quality of that contact.

CHOCOLATE: A SWEET TREAT AND A POPULAR SUBJECT FOR TV COMMERCIALS

13. 9. 2026 | 12 min read Delicious, velvety-smooth and slowly melting on the tongue. Chocolate has the power to evoke feelings of pleasure, reward and a touch of luxury. We reach for it when we want to treat ourselves, lift our mood or make a challenging day a little more enjoyable. And it becomes even harder to resist when it appears on the television screen. Advertising can turn chocolate into an almost irresistible temptation – the kind that makes us want to get off the sofa and go and find at least a small piece. International Chocolate Day is the perfect opportunity to look back at the history of chocolate and some of the most memorable television commercials it has inspired.

SURVEY: CZECHS DO NOT CONSIDER ADVERTISING TO BE THE MAIN FACTOR IN ALCOHOL CONSUMPTION

10. 9. 2026 | 3 min read Most Czechs believe that advertising does not have a significant impact on the amount of alcohol consumed. They regard drink-driving, the sale of alcohol to minors and inadequate enforcement of existing regulations as the biggest problems associated with alcohol. This is according to a survey carried out by Ipsos for the Advertising Council.

LEGENDS RETURN TO THE SPOTLIGHT: ADVERTISING BRINGS HISTORICAL ICONS BACK TO LIFE, INCLUDING SALVADOR DALÍ

10. 9. 2026 | 11 min read Napoleon sold cars and beer, Cleopatra promoted chocolate and cosmetics, Einstein became a symbol of genius, Edison of ingenuity, and Leonardo da Vinci of boundless human creativity. The advertising world has always had a soft spot for the great figures of history. A famous name works as an effective shortcut: within seconds, it can trigger associations that would otherwise take an entire brand story to build.

ADVERTISING ON THE MAIN SCREENS OF SMART TVS CAN BE PURCHASED PROGRAMMATICALLY

8. 9. 2026 | 3 min read Hybrid CTV Sales House is the first on the Czech market to make programmatic advertising buying available on the home screen of smart TVs running the Titan OS operating system. Advertisers and agencies can now purchase this advertising space via the Adform platform in the same way as other programmatic video campaigns.

TELEVISION MAINTAINS ITS LEAD IN TRUST: INTERNATIONAL DATA REVEAL MAJOR GAPS VERSUS ONLINE VIDEO AND SOCIAL MEDIA

5. 9. 2026 | 7 min read According to new material from The Global TV Group, trust is one of television’s key strengths. Data from several markets confirm its strong position not only in terms of trust in the television environment itself, but also when it comes to brands that advertise on TV and television news. The findings also reveal a significant lead for television, particularly over social media and content creators.

GIANA MAKES ITS ADVERTISING DEBUT; THE CAMPAIGN IS BASED ON THE SLOGAN ‘GIANA MIA!’

4. 9. 2026 | 2 min read Gaston’s Giana brand has launched its first advertising campaign. The ‘Giana mia!’ concept is based on everyday situations involving meal preparation.

A FEW SECONDS WORTH SEVERAL MILLION, OR SPECIAL EFFECTS IN A TELEVISION ADVERTISEMENT

3. 9. 2026 | 16 min read Just a few decades ago, a television advert was nothing more than a well-lit shot from a studio, accompanied by simple animation. Today, the situation is completely different. Adverts now routinely feature hundreds of digitally enhanced shots, photorealistic computer-generated characters, simulations of water, fire or explosions, and virtual environments that, just twenty years ago, were the preserve of Hollywood blockbusters.

CZECH ATTENTION STUDY REVEALS SIGNIFICANT DIFFERENCES ACROSS ADVERTISING FORMATS

2. 9. 2026 | 8 min read Viewer attention can vary significantly depending on ad length, position within an advertising break, and the type of advertising format. These are among the preliminary findings of a pilot project by Omnicom Media, the first study in Central and Eastern Europe to measure real-world attention to TV and video advertising in people’s homes.

ZLATÝ KLINEC: GRAND PRIX OF SLOVAK ADVERTISING GOES TO NOVEMBER 17 CAMPAIGN

2. 9. 2026 | 10 min read The Slovak Zlatý klinec competition has announced the winners of its 2026 edition. The Grand Prix went to the Ďakujeme 17. novembru campaign by Made by Vaculik. Telekom became the most successful advertiser, while MUW Saatchi & Saatchi retained its Agency of the Evening title.

STUDY USA: LIVE TV STILL IMPORTANT FACTOR WHEN CHOOSING A STREAMING BUNDLE

2. 9. 2026 | 2 min read Continued demand for aggregation across traditional and streaming video drives new bundles and channel combinations.

NEW GLOBAL TV GROUP OVERVIEW HIGHLIGHTS THE POWER OF TV ADVERTISING

31. 8. 2026 | 2 min read The Global TV Group has released its new 2026 deck, The Power of TV Advertising 2026, bringing together international research on reach, business outcomes, attention, trust and innovation. Among other findings, the data reveal significant differences in the amount of actual attention advertising receives on television, YouTube and social media.

EFFIE STAGE WILL FOCUS ON WHAT LIES BEHIND COMMUNICATION THAT WORKS

26. 8. 2026 | 4 min read This year’s Effie Stage programme will feature more than twenty guests from the Czech Republic and abroad. The conference will focus on marketing effectiveness, creativity, the impact of artificial intelligence on brands, and the relationship between clients and agencies.