UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY

18. 11. 2021 | 5 min read More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung Ads Europe and conducted by Ipsos.

OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD

15. 11. 2021 | 7 min read A reality show with celebrities or a competition of model railway masters. Here is an overview of the most watched reality and entertainment TV formats abroad

WILL 2022 BE ADDRESSABLE’S BREAKOUT YEAR?

12. 11. 2021 | 5 min read Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point?

CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES

2. 11. 2021 | 4 min read Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months.

CTV IS THE NEW COOKIE

1. 11. 2021 | 4 min read Google’s decision to delay cookie deprecation until 2022 is intended, at least in part, to provide the industry with more time with which to develop alternatives. But that alternative is already here. It is CTV. CTV is the new cookie.

MEDIA CHOICES HAVE STARTED TO CHANGE AS A RESULT OF COVID-19

29. 10. 2021 | 6 min read Changes in where people go for content is likely to outlast the pandemic

AD BUYER’S NOTIONS OF `TV’ CONVERGE

25. 10. 2021 | 2 min read Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared

VAB RELEASES CASE STUDIES IN STREAMING VIDEO AD CAMPAIGNS

19. 10. 2021 | 2 min read A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns

HOW TO SET UP A MEDIA STRATEGY IN THE ERA OF NEW CUSTOMER HABITS?

15. 10. 2021 | 7 min read Businesses that discontinued their advertising in the second half of last year may experience a decline in their income of up to 11%, says Yaroslav Protsiv from Nielsen.

ESTIMATE: INVESTMENTS IN COMMUNICATION WILL SEE A DOUBLE DIGIT GROWTH IN 2022

14. 10. 2021 | 3 min read The estimate of marketing communication investments is favourable. Investments are going to grow by nearly 12 percent next year according to Nielsen Admosphere.

HOW CTV IS TRANSFORMING, AND WHY MARKETING TEAMS ARE FOLLOWING SUIT

3. 10. 2021 | 5 min read Connected TV has become central to the story of marketing innovation. In 2021, the rise of this advertising channel has been marked by a surge of online audiences and a revolution in how performance and actionable engagement have become synonymous with CTV campaigns. As those elements come to the fore, the dynamics between performance marketers and brand marketers are evolving as well.

VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE

1. 10. 2021 | 2 min read New research from Criteo found that 69% of consumers felt that streaming was a better value for their money than cable TV; 64% said the content was more entertaining

WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED

9. 9. 2021 | 4 min read Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven era.

ADVERTISERS ‘CAUGHT BY SURPRISE’ BY SEPTEMBER TV AD MARKET SURGE

2. 9. 2021 | 5 min read The TV ad market is surging in September as strong demand and shorter booking deadlines are set to push revenues up by as much as 25% compared with the same month a year ago and about 20% compared with pre-pandemic levels in 2019.

WHAT’S THE POST-COVID FUTURE OF TV?

31. 8. 2021 | 4 min read If you spent a good chunk of the pandemic watching TV, you weren’t alone. TV viewership saw huge jumps, with daytime viewing hitting levels previously only seen on the weekend. And alongside those viewership changes were changes in production.

IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC

23. 8. 2021 | 4 min read Australia’s direct-to-consumer (DTC) brands are capitalising on Australia and New Zealand’s ecommerce growth – the highest across the globe at +107% in Q3 2020 – to expand their market presence. And they’re using TV to do it.

TV SETS AND THE MULTIVERSE OF MADNESS OF THEATRICAL WINDOWS

19. 8. 2021 | 6 min read Narrowing the Gap Between Cinemas and Sofas

ADDRESSABLE TV EVERYWHERE

6. 8. 2021 | 10 min read Why broadcasters should enable ATV products across all touchpoints in a challenging and fragmented TV landscape.