FAMU CELEBRATES 80 YEARS. SPECIAL EVENTS WILL MARK THE ANNIVERSARY

13. 1. 2026 In 2026, the Film and Television Faculty of the Academy of Performing Arts in Prague (FAMU) will celebrate 80 years since its founding. One of the oldest film schools in the world, it has prepared a programme of screenings, discussions, distribution activities and multimedia events to mark this significant anniversary, mapping its history and current… Continue reading FAMU CELEBRATES 80 YEARS. SPECIAL EVENTS WILL MARK THE ANNIVERSARY

MICHAL PROKEŠ TO HEAD TV NOVA COMMUNICATIONS. BARBORA DLABÁČKOVÁ LEAVES

12. 1. 2026 The communications team at TV Nova is undergoing changes. Barbora Dlabáčková is leaving its management, and Michal Prokeš is taking over. Michal Prokeš, who has managed Nova Group’s Product PR for the past four years, is now at the helm of TV Nova’s corporate and product communications. He will be responsible for corporate and product… Continue reading MICHAL PROKEŠ TO HEAD TV NOVA COMMUNICATIONS. BARBORA DLABÁČKOVÁ LEAVES

A STREAMING SERVICE WITH VERTICAL VIDEO? DISNEY+ IS PLANNING TO LAUNCH IT THIS YEAR.

12. 1. 2026 The popular streaming service wants to capture interest in watching videos on mobile phones. It plans to introduce vertical videos to the American audience this year. It presented its plans last week at CES 2026 in Las Vegas. According to The Walt Disney Company, the vertical video channel with short videos is intended to make… Continue reading A STREAMING SERVICE WITH VERTICAL VIDEO? DISNEY+ IS PLANNING TO LAUNCH IT THIS YEAR.

FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

11. 1. 2026 Last year, a total of 40 foreign brands entered the Czech market, including Five Guys, Dean&David and Arket. The number of brands in the luxury segment was record-breaking. A total of 40 foreign brands entered the Czech market in 2025, according to a regular survey by Cushman & Wakefield. The number of entries has remained… Continue reading FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION

9. 1. 2026 The popular streaming service, which merged the former IPTV platform O2 TV and the Voyo video library last spring, is heading beyond the borders of the Czech Republic. Within five years, Nova’s owner wants to bring it to all the markets where it operates. The first will be added this year. The CME media group,… Continue reading ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION

ADC AWARDS 2026 ACCEPTING APPLICATIONS UNTIL THE END OF FEBRUARY

9. 1. 2026 The ADC Awards competition is now accepting entries for this year’s competition with the slogan “ADC Awards are the new CAPTCHA”. The Art Directors Club Czech Republic is now accepting entries for the 33rd annual ADC Awards competition. Early Bird applications can be submitted until 31 January, with the standard deadline ending on 28 February.… Continue reading ADC AWARDS 2026 ACCEPTING APPLICATIONS UNTIL THE END OF FEBRUARY

DISNEY HAS OPENED PANDORA’S BOX. IT IS STARTING TO INVEST IN ARTIFICIAL INTELLIGENCE.

9. 1. 2026 Disney has announced a billion-dollar investment in OpenAI. It will also allow its characters to be used in the Sora video tool. After about a year of intense warnings about the impact of artificial intelligence on the film industry, the dam has finally broken, as the first and largest Hollywood studio will officially allow people… Continue reading DISNEY HAS OPENED PANDORA’S BOX. IT IS STARTING TO INVEST IN ARTIFICIAL INTELLIGENCE.

AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

8. 1. 2026 Tech giants such as Google have made such progress with artificial intelligence that it is already having a noticeable impact on the business of many online media outlets. This trend will intensify in 2026. The world of digital media reached a turning point in 2025. For many users of the Google search engine, for example,… Continue reading AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

THE AI THREAT TO MEDIA QUALITY

7. 1. 2026 Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop.  What’s happening Ad content adjacency emerges as the top media challenge in IAS’s UK Industry Pulse Report 2026, cited by 78% of brand and agency digital media experts in a survey. Specific concerns include… Continue reading THE AI THREAT TO MEDIA QUALITY

PRIMA+ NEARLY DOUBLED ITS VIEWERSHIP LAST YEAR, DRIVEN BY REALITY SHOW ZRÁDCI

7. 1. 2026 The prima+ video platform recorded 200 million video views last year. This is almost double the number compared to the previous year. The reality show Zrádci (The Traitors) attracted the most viewers. The prima+  streaming platform almost doubled its number of views last year . According to an official statement by the operating company FTV… Continue reading PRIMA+ NEARLY DOUBLED ITS VIEWERSHIP LAST YEAR, DRIVEN BY REALITY SHOW ZRÁDCI

HOW AGENTIC AI WILL RESHAPE SHOPPING IN 2026

7. 1. 2026 Agentic AI is reshaping commerce by removing friction from the middle of the funnel. As shoppers delegate comparison, evaluation, and planning to AI agents, the journey from intent to action is accelerating, raising the stakes for trust, transparency, and brand presence in fewer, faster interactions. A faster path to purchase The biggest impact of agentic… Continue reading HOW AGENTIC AI WILL RESHAPE SHOPPING IN 2026

THE BEGINNING OF 2026 IS A TURNING POINT FOR PAY TV

7. 1. 2026 While viewers in the Czech Republic have mainly noticed the end of MTV music channels or Paramount Network stations, there have been significantly more changes in the world of pay TV. Even Nickelodeon, the children’s TV channel, has seen a new version. Paramount, under the wing of Skydance, has significantly reduced its broadcasts across Europe… Continue reading THE BEGINNING OF 2026 IS A TURNING POINT FOR PAY TV

THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations. Czech Television remained the… Continue reading THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

5. 1. 2026 Political events, both domestic and international, and social developments were reflected in the growth of news TV stations’ ratings last year. News TV stations gained the most of all thematic TV stations last year. CNN Prima News posted the highest share growth in 2025, according to ATO-Nielsen data. Its share increased by 0.64 percentage points… Continue reading CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

2. 1. 2026 On the Nova.cz website, they accounted for more than a third of all reality show views last year. Of these, Love Island is the most watched, followed by Bachelor. Video content on the Nova Group’ s online platforms reached hundreds of millions of views during 2025. A total of 72.46 million video views were recorded… Continue reading THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

OVERVIEW OF EVENTS IN MARKETING IN 2025

31. 12. 2025 AI has become an integral part of marketing this year, but brands are also relying on other innovations. The year has come and gone, and it’s time to recap what has made its mark on marketing in the domestic market. Artificial intelligence has already become a standard in marketing work, brands are increasingly emphasizing chatbots… Continue reading OVERVIEW OF EVENTS IN MARKETING IN 2025

NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS

31. 12. 2025 The largest domestic television stations have prepared special editions of their entertainment programs for the evening of the last day of 2025. TV Nova will broadcast a special edition of Televizní noviny on New Year’s Eve. The program will offer entertaining content, including appearances by characters from the series Comeback, and will highlight selected moments… Continue reading NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS

PF 2026

24. 12. 2025 The Association of Commercial Television + ScreenVoice wish you a peaceful and relaxing holiday season in the company of the stories and tales you love the most. Merry Christmas.