THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING

29. 4. 2023 | 2 min read Three in five people say sustainability messaging in advertising influences their brand choice, according to research from Sky Media.

MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT

27. 4. 2023 | 2 min read The great majority of marketers around the world are now including streaming platforms in their media planning, but far fewer view these as effective advertising channels.

WHAT THE EFFECTIVE 100 CAN TELL US ABOUT COMMERCIAL SUCCESS

26. 4. 2023 | 2 min read Commitment to brand purpose, tech innovation and breaking category norms lead to commercial success, a new report from WARC Creative finds.

TV ADS PRODUCE GREATER EFFECTS ON ADDRESSABLE AUDIENCES

25. 4. 2023 | 2 min read TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences, new research claims.

SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING

24. 4. 2023 | 2 min read Most brands have made some sort of commitment to becoming more sustainable but just 4% of ads contain any such messaging, according to analysis that finds brands are prioritising price messaging over sustainability.

SPIR: INTERNET IS “UNDOUBTEDLY” THE FIRST, INVESTMENTS GREW BY 18% LAST YEAR

17. 4. 2023 | 4 min read Investment in online advertising in the Czech Republic grew by 18% year-on-year in 2020 to reach CZK 57 billion. According to the professional association SPIR, online is the strongest media type on the Czech market.

NEED TO TRIM AD SPEND? KANTAR RESEARCH SUGGESTS WHAT YOU CAN’T AFFORD TO CUT

14. 4. 2023 | 5 min read Television is great on its own, but even more valuable in the mix making other mediums more effective’

STUDY USA: HOUSEHOLDS SPEND ALMOST 6 MINUTES LOOKING FOR CONTENT TO STREAM ON TV

13. 4. 2023 | 2 min read As U.S. consumers increasingly switch to connected televisions, finding something to stream in a sea of content offerings has become a challenge.

CO-VIEWING HELPS BOOST STREAMING REACH

12. 4. 2023 | 3 min read A new report from TVision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming.

STUDY UK: THE EVOLUTION OF CHILDREN’S MEDIA HABITS

10. 4. 2023 | 2 min read How children use social media is changing, with less posting taking place and more platforms being used as search engines to answer questions, according to a new report from regulator Ofcom. Why it matters Now in its ninth year, Children’s Media Lives is a qualitative, longitudinal study following the same group of children aged 8 to 18. As well as giving an insight into the role of media in their daily lives, the project also provides rich details of how children’s media habits and attitudes change over time, particularly in the context of their emotional and cognitive development.

NEARLY NINE IN TEN U.S. INTERNET HOMES HAVE A STREAMING VIDEO SUBSCRIPTION

3. 4. 2023 | 2 min read Two in five share passwords for services, up from 27% in 2019, according to Parks Associates.

THREE OF THE FOUR VOD SERVICES WILL INTRODUCE ADVERTISING BY NEXT YEAR AT THE LATEST

31. 3. 2023 | 2 min read Advertising will become a standard part of most paid streaming services by 2025, according to the latest NPAW 2023 State of Streaming Advertising and Analytics study, which analysed data from 250 streaming service operators around the world.

VOD CATALOGUES: A EUROPEAN PERSPECTIVE

28. 3. 2023 | 2 min read Almost a third (32%) of all works, specifically films and TV seasons, found in VOD catalogues are of European origin.

REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES

23. 3. 2023 | 3 min read According to AKA research, reduced communication budgets lead to a long-term decline in sales.

MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED

22. 3. 2023 | 2 min read 12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household.

UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV

21. 3. 2023 | 2 min read Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%.

DATAXIS: WESTERN EUROPEAN PAY-TV NOW PRIMARILY OTT

21. 3. 2023 | 2 min read Highlighting the continuous progression of over-the-top (OTT) services and its adoption by telcos, at the end of the third quarter 2022, OTT pay-TV and IPTV offers had crossed the 50% penetration mark of pay-TV subscriptions in Western Europe says Dataxis research.

DON’T WRITE TRUST IN MEDIA OFF AS ‘WOKERY’, WARNS PETER FIELD

16. 3. 2023 | 5 min read Trust shouldn’t be written off as some kind of ‘wokery.'” Effectiveness expert Peter Field delivered that warning within a strong business case for brands to invest in consumer trust at a conference held by newsbrands marketing body Newsworks today.