FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

24. 10. 2025 “The success of the brand lies in the combination of ‘me codes’ and ‘need codes’,” says Jiří Boudal, CEO of Behavia. The brands that win are the ones that immediately spring to mind at the right moment for customers. As marketing theory by Byron Sharp, Jenni Romaniuk or Behavio‘s research shows, it’s not enough to… Continue reading FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

22. 10. 2025 As many as 45% of AI assistants’ responses contained serious errors in their output when dealing with intelligence information. This is according to a study by the EBU and BBC. New research coordinated by the European Broadcasting Union (EBU) and led by the BBC has revealed that AI assistants such as ChatGPT, Copilot, Gemini or… Continue reading STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING

21. 10. 2025 65% of US adults plan to begin their holiday shopping before Black Friday this year, according to data from McKinsey & Company. Some 52% of US adults say rising prices and tariffs are their top concern when buying tech products this holiday season, as noted in an August 2025 survey from CNET and YouGov. Gen… Continue reading CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING

MUSIC DRIVES ADVERTISING PROFITABILITY

20. 10. 2025 A new study by Massive Music and the IPA details the brand and business effects that highly engaging, fitting, and memorable music can have on advertising performance. Why music matters We know intuitively that great music, from jingles to sonic assets, can lodge in our brains in a way that other media doesn’t. But the… Continue reading MUSIC DRIVES ADVERTISING PROFITABILITY

STUDY: MANY NEW STREAMING SUBS DROP THE SERVICE AFTER NFL ENDS

15. 10. 2025 A new report from Samsung Ads provides some disturbing data for streaming services that have been spending massive amounts of money on their NFL and sports rights. The Samsung Ads’ Quarterly State of CTV Report found that while the number of new users to three apps that streamed live NFL football games grew by 28%… Continue reading STUDY: MANY NEW STREAMING SUBS DROP THE SERVICE AFTER NFL ENDS

THE CZECHS SAY THE CLOSEST BRAND IS LIDL. THEN YOUTUBE AND DR. MAX

15. 10. 2025 The brands that Czechs consider close to them have hardly changed compared to last year. Lidl remains the top brand, according to the updated survey by Ipsos. Czech consumers identify Lidl as their closest brand, followed by YouTube and the Dr. Max pharmacy chain, which is also the highest ranked purely Czech brand. This is… Continue reading THE CZECHS SAY THE CLOSEST BRAND IS LIDL. THEN YOUTUBE AND DR. MAX

TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

8. 10. 2025 Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming. Over the course of Q3 2025, est. national linear TV ad reach grew by 4.2% year-over-year, to $8.77 billion and ad minutes climbed as well, up 2.4% to 5.3 million. Interestingly, however: Household TV ad… Continue reading TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

HOW DO CZECHS PERCEIVE ADVERTISING? RELEVANCE IS KEY FOR THEM

7. 10. 2025 We see thousands of advertisements every day, but only one tenth of Czechs agree that people like them appear in advertisements. New research from WPP Media shows that relevance is the key to engagement, writes Petr Tomáš. Estimates of how many ads a person might see in a day, for example, vary widely, but are… Continue reading HOW DO CZECHS PERCEIVE ADVERTISING? RELEVANCE IS KEY FOR THEM

MARKETERS’ EFFICIENCY AND EFFECTIVENESS DISCONNECT RISKS ‘DEATH SPIRAL’, LES BINET WARNS

7. 10. 2025 Marketers appear to be misdiagnosing their challenge by optimising for efficiency rather than for profitability, according to a new research collaboration by Les Binet and Will Davis, chief data officer at Medialab. The research gets at a tension in modern marketing: efficiency – typically measured using ROI – versus a longer term investment in brand… Continue reading MARKETERS’ EFFICIENCY AND EFFECTIVENESS DISCONNECT RISKS ‘DEATH SPIRAL’, LES BINET WARNS

STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET

7. 10. 2025 Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies. As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies. The study, which was done in partnership with… Continue reading STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET

CREATIVITY IS IMPORTANT, BUT WHAT DOES GOOD CREATIVITY ACTUALLY MEAN?

26. 9. 2025 Up to 85% of marketers believe that creativity is the key to success, but only 59% know what good creativity actually means, according to the survey. 83.5% of marketers believe that creativity is the key to advertising performance, but only 58.5% of respondents agree within their team on exactly what good creative is. That’s according… Continue reading CREATIVITY IS IMPORTANT, BUT WHAT DOES GOOD CREATIVITY ACTUALLY MEAN?

LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

25. 9. 2025 Initial findings from Project Lantern – a project launched a year ago by Channel 4, ITV, and Sky – suggest that TV drives tangible outcomes across multiple media environments. The analysis combines TV ad exposure from six million UK households with the outcome data of matched panellists from consumer online behavioural panel company Measure Protocol.… Continue reading LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

CONSUMERS PREFER TO WATCH ADS ON AMAZON, FINDS KANTAR STUDY

23. 9. 2025 Consumers are more receptive to ads on Amazon than those on other global media platforms, while X is the least trusted platform among marketers, according to a Kantar global study of the media landscape. These are among the top findings from the analytics and consulting firm’s Media Reactions 2025, which canvasses the opinions of both… Continue reading CONSUMERS PREFER TO WATCH ADS ON AMAZON, FINDS KANTAR STUDY

GENERATIONAL DIFFERENCES AND MEDIA. HOW ARE THEY CHANGING THE MEDIA OFFER?

23. 9. 2025 The Digital AI 2025 study suggests that younger generations prefer audiovisual content on social media and streaming platforms. The media is set to transform into content producers across channels. The future of media is shifting to video platforms, streaming and artificial intelligence, according to the Digital AI 2025 study conducted by PR agency Nest Media… Continue reading GENERATIONAL DIFFERENCES AND MEDIA. HOW ARE THEY CHANGING THE MEDIA OFFER?

KNOW.ATTENTION RESEARCH MAPS THE MEDIA BEHAVIOUR OF CZECHS

22. 9. 2025 The Know.attention research project will deliver attention indices across TV, online, audio and outdoor advertising. The effectiveness of advertising is not only determined by its visibility, but also by the attention people pay to it. This is what the Know.attention project by media group Knowlimits and agency Median is investigating using eye cameras and EEG… Continue reading KNOW.ATTENTION RESEARCH MAPS THE MEDIA BEHAVIOUR OF CZECHS

PAY TV IS GETTING MORE EXPENSIVE, YET MORE CZECHS ARE USING IT. IPTV HAS OVER 50%

22. 9. 2025 Pay TV is getting more expensive, the average monthly spend has reached CZK 430 per month. But viewers are also staying with terrestrial broadcasting, the Atmedia index survey found. Prices for pay-TV in the Czech Republic continue to rise, yet interest in these services is growing. On the other hand, some viewers remain loyal to… Continue reading PAY TV IS GETTING MORE EXPENSIVE, YET MORE CZECHS ARE USING IT. IPTV HAS OVER 50%

THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

17. 9. 2025 Paid promotion by influencers is trusted by 39% of those who have an opinion on such posts. But more than three-fifths do not trust such promotion, according to research by ResSolution Group. The majority of the population (61%) do not trust paid promotion by influencers, ResSolution Group research shows. Specifically, 54% tend to distrust such… Continue reading THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

17. 9. 2025 According to research by MNForce, gaming is no longer the preserve of teenagers, but has become a normal part of life across generations. It opens up new communication opportunities for brands. Digital games are already played by 62.9 percent of people in the Czech Republic. This is according to MNForce research, which shows that gaming… Continue reading GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT