8. 7. 2026 Bango Survey reports that 43% of Americans would switch mobile, broadband or TV provider for a better sports streaming bundle.

SIX CZECH COMMERCIALS THAT, ACCORDING TO RESEARCH, WERE SUCCESSFUL. WHAT DO THEY HAVE IN COMMON?

8. 7. 2026 Humour, emotion, empathy and original ideas are the key factors determining which adverts resonate most strongly in the Czech Republic. This is the finding of a study by Ipsos, which analysed 60 campaigns from 2025, focusing on their creative impact and their connection with consumers.

AI ADS ARE GOOD ENOUGH — AND THAT’S THE PROBLEM

6. 7. 2026 AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now.

STREAMERS SHIFT TOWARDS SCRIPTED ROMANCE AS REALITY DATING SHOWS DECLINE

29. 6. 2026 Global streaming services are increasingly commissioning scripted romance dramas instead of reality dating shows, with more than four out of five new romance titles now scripted, according to new research from Ampere Analysis.

THE STRANGER THINGS EFFECT: IS IT WORTH LENGTHENING THE PAUSES BETWEEN SEASONS?

28. 6. 2026 The breaks between seasons of TV series have more than doubled over the last decade. According to an analysis by Ampere, whilst longer waits increase interest in the return of popular shows, they also increase the risk that some viewers will cancel their streaming subscriptions during the break.

A TEST OF THE STRENGTH OF CZECH BRANDS: HOW DO THEY FAREWELL WITHOUT A NAME OR LOGO?

25. 6. 2026 A test of the visual identity of six selected brands from various categories, in which the logos were not shown, revealed that more than half of the respondents were unable to recognise any of the brands. The ResSolution Group and Media Age agencies investigated how the brands fared in the test.

STUDY: YOUNGER VIEWERS MORE DISTRACTED BUT MORE RECEPTIVE TO ADS

22. 6. 2026 A new study finds the long-term rise in ad acceptance continues, with ad intolerance falling to a record low across all age groups, and that viewers are supportive of AI tools if they are used to improve discoverability and the viewing experience.

STUDY USA: PROGRAMMATIC CTV PAUSE ADS MORE EFFECTIVE THAN TRADITIONAL SPOTS

18. 6. 2026 WunderKIND Ads has released a new study analyzing the impact of Pause Ads compared with traditional CTV spots that show Pause Ads delivered nearly two times higher attention than standard 60-second CTV ads.

CZECHS CONTINUE TO TRUST ČT AND ČRO THE MOST. THE ROLE OF AI CHATBOTS IN FOLLOWING THE NEWS IS GROWING

16. 6. 2026 The latest Digital News Report confirms that ČT and ČRo are still regarded as the most trusted media outlets in the Czech Republic. Overall, the report highlights the growing role of AI chatbots in news consumption, the increasing number of people who avoid the news, and the growing role of videos posted on social media.

TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom.

STUDY: LATE WORLD CUP KICK-OFFS TO CHANGE UK VIEWING HABITS, SAYS EE

4. 6. 2026 Late-night World Cup kick-offs are expected to change how UK football fans watch this summer’s tournament, according to new research from EE.

FAST GOES MAINSTREAM AS EUROPEAN VIEWERS EMBRACE FREE STREAMING, RAKUTEN TV SAYS

3. 6. 2026 Free ad-supported streaming television (FAST) is moving firmly into the mainstream across Europe, according to new research from Rakuten TV Enterprise.

ADVERTISING SPEND IN THE TOBACCO SECTOR HAS RISEN SIGNIFICANTLY AND UNDERGONE A TRANSFORMATION

29. 5. 2026 AdIntel’s advertising expenditure monitoring tracks changes among the largest advertisers in the tobacco products category over the last ten years.

STUDY FINDS GROWING ACCEPTANCE OF ADVERTISING ON STREAMING PLATFORMS

28. 5. 2026 Consumers are becoming increasingly receptive to advertising-funded streaming services, according to new research published by German public broadcaster ARD’s Research Service.

CZECH PRODUCTIONS DOMINATE TELEVISION, WITH VIEWERS SPENDING ALMOST 60% OF THEIR VIEWING TIME ON THEM

27. 5. 2026 Domestic productions remain the main driver of the television market. Czech and Czechoslovak content accounts for just a third of the programming on offer, yet it accounts for 57 per cent of total viewing figures, according to Atmedia.

THE FACE OF THE ADVERT IS RADKO GUDAS FROM THE KAUFLAND ADVERTS, AND THE MASCOT IS THE PURINA CAT

26. 5. 2026 The Czech love of ice hockey has, for the first time, had a significant impact on advertising ratings, which have been dominated by actors for the past nine years. The highest-rated personality in advertising was ice hockey player Radko Gudas, whilst last year’s best mascot was Gourmet from the Purina advert.

STUDY: NEARLY HALF OF U.S. VIEWERS WATCH VIDEO WITH CAPTIONS

23. 5. 2026 Survey results from U.S., U.K., France, Spain and Germany show captions have become a mainstream viewing behavior in every market.

STUDY: AI LABELING DOES NOT HURT VIDEO AD PERFORMANCE

22. 5. 2026 MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure.