YOUTUBE IS THE BRAND CLOSEST TO THE HEARTS OF CZECHS. FOODORA, O2 AND BAGETERIE BOULEVARD ARE ON THE RISE

16. 10. 2026 | 4 min read YouTube, Lidl and dm are among the brands Czech consumers feel closest to, according to this year’s Brand Success study by Ipsos. Whilst brand awareness is rising slightly, the emotional connection to these brands remains stable. In the longer term, brands such as Foodora, O2 and Bageterie Boulevard are making progress.

INTERNET TELEVISION IS TAKING THE CZECH REPUBLIC BY STORM; THE MARKET HAS BEEN TRANSFORMED BY THE ARRIVAL OF ONEPLAY

15. 10. 2026 | 6 min read According to the Czech Telecommunications Office (ČTÚ), nearly three million households and businesses in the Czech Republic had pay-TV last year, with the majority of them watching it via the internet. The launch of the Oneplay service and growing interest in combined TV, internet and mobile packages played a significant role in this. This is evident from data published by the state institution on its website at the end of September.

ADVERTISEMENTS IN CHATGPT APPEAR IN THREE-QUARTERS OF COMMERCIAL QUERIES

14. 10. 2026 | 4 min read According to an analysis by Marketing Miner, adverts appeared in 74.7 per cent of ChatGPT’s 10,800 responses to commercially oriented queries. In nearly nine out of ten cases where the chatbot itself recommended a specific brand, the advertiser differed from the organic recommendation. The prevalence of adverts increased with the specificity of the purchase intention, as shown by an analysis carried out at the end of September.

DENTSU CREATIVE: MARKETERS ARE LOOKING FOR WAYS TO TURN AI INTO A REAL COMPETITIVE ADVANTAGE

13. 10. 2026 | 3 min read Dentsu Creative’s new Global CMO Report 2026 shows that marketers are entering a new phase in their work with artificial intelligence. Following a period of enthusiasm, a pragmatic approach is now taking hold, focusing on the real-world impact on business, brand and customer experience. At the same time, human capabilities – which technology cannot replace – are increasingly becoming a competitive advantage.

CZECHS DON’T KNOW WHAT A DEEPFAKE IS, BUT THEY BELIEVE THEY’D RECOGNISE ONE. IF NOT, THERE’S VODAFONE

12. 10. 2026 | 5 min read More than half of Czechs believe they can recognise a video created by artificial intelligence. However, only a third actually know what the term ‘deepfake’ means. Research by Ipsos for Vodafone shows how the growing capabilities of AI are changing trust in digital communication. The mobile operator is therefore launching the Verify app, which helps to detect manipulated content.

MARKETERS ARE LOOKING FOR BUSINESS BENEFITS IN AI, BUT DO NOT YET SEE ANY SAVINGS

8. 10. 2026 | 3 min read According to a new global survey by Dentsu Creative, marketers are moving away from experimenting with artificial intelligence towards identifying its specific impact on business. Whilst AI helps to speed up marketing processes, many companies are still grappling with how to use it to build their brand and drive long-term growth.

COMCAST: MULTISCREEN H1 CAMPAIGNS DRIVE ATTENTION, REACH

7. 10. 2026 | 2 min read Big multiscreen advertising still scores a lot of power, impact and "attention" for brands, according to new industry research compiled from the first half of 2026.

THE BRAND-BUILDING POWER OF SOUND, AND WHY IT’S NEGLECTED

5. 10. 2026 | 5 min read Brands obsess over how they look, but too often leave how they sound as an afterthought. With music proven to drive serious brand value, why is it still getting turned down in the boardroom, asks Rodger Morley, Sonic Branding Partner at Epidemic Sound.

HOLIDAY SHOPPERS WANT MORE THAN A RECOMMENDATION. THEY WANT TO SEE THE ARGUMENT.

3. 10. 2026 | 4 min read A friend's word still carries the most weight with holiday shoppers. But a close second is something brands rarely offer on their own: an honest account of a product's flaws. Some 41.9% of consumers said a trusted friend's recommendation or family member's recommendation made them feel confident in their last holiday purchase, according to a new survey of 1,001 US adults by EMARKETER and Reddit.

CTV ALREADY ACCOUNTS FOR THE MAJORITY OF PREMIUM VIDEO ADVERTISING IN EUROPE, WHILE PROGRAMMATIC CONTINUES TO GROW

3. 10. 2026 | 3 min read Connected TVs (CTVs) accounted for 53 per cent of premium video ad views in Europe in the first half of this year. This is according to a new study by FreeWheel. Programmatic video ad buying also grew significantly, whilst live streaming gained momentum, driven primarily by sports broadcasts.

MULTISCREEN TV AD CAMPAIGNS DOUBLE INCREMENTAL RETURN ON AD SPEND, SAYS COMCAST

1. 10. 2026 | 2 min read New findings from Comcast Advertising find they drive more website visits. Multiscreen TV ad campaigns deliver a 2x incremental return on ad spending and drive 2.4 times more web visits compared to using only one or the other, according to new research from Comcast Advertising.

STUDY: US ADVERTISERS STARTING HOLIDAY CAMPAIGNS EARLIER

30. 9. 2026 | 3 min read The holiday advertising season is already underway. Research from Yahoo DSP finds that US advertisers are moving their holiday campaigns earlier, increasing budgets and prioritising deals and value as they compete for consumer spending.

THE MEDIA MIX IS CHANGING. MARKETERS ARE FOCUSING ON AI, CONTENT CREATORS AND NEW PURCHASE JOURNEYS

30. 9. 2026 | 7 min read Kantar’s annual Media Reactions study shows that marketers are placing a great deal of faith in AI. At the same time, however, many are unsure whether their media mix is correctly configured and whether they can extract the insights needed for further growth from the available data.

REPORT: STREAMING AUDIENCES INCREASINGLY DISENGAGED

25. 9. 2026 | 2 min read TVision by Viant has released its 2026 State of Streaming report, built on one of the largest streaming attention panels in the world. The findings challenge assumptions about where viewers are actually paying attention across streaming and linear TV.

NRF HALLOWEEN SURVEY SHOWS CONSUMER SPENDING EXPECTED TO REACH $13.5 BILLION

23. 9. 2026 | 5 min read Consumer spending on Halloween is expected to reach $13.5 billion this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The figure maintains the strong spending level of last year’s record $13.1 billion and reflects consumers’ continued enthusiasm for the holiday.

STUDY: RENEWALS FOR STREAMING SHOWS CONTINUE TO DECLINE

22. 9. 2026 | 3 min read A new study of cancelled streaming series found that renewal rates on broadcast TV are significantly higher than for shows on major SVOD services, as streaming platforms continue to tighten programming budgets. As major streaming services work to control programming costs, a new study finds that streaming series are struggling with cancellation rates that are higher than broadcast TV.

CTV DOMINATES THE SPORTS FANDOM ‘LIFE CYCLE,’ BUT PODCASTS AND NEWS ARE ALSO IN THE MIX

22. 9. 2026 | 3 min read A new study from The Trade Desk Intelligence and PA Consulting found that connected TV was the only channel that spanned all five stages of what it called the sports fandom life cycle.

RESEARCH UK: PHONE DISTRACTION TRIGGERS REWIND EFFECT

22. 9. 2026 | 4 min read Phone in one hand and TV remote in the other, 18–34s now lose 19 hours a year to rewatching TV they missed while scrolling, according to research by Uswitch, the comparison and switching service.