REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV

17. 7. 2024 | 3 min read Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, released CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising.

PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028

16. 7. 2024 | 2 min read In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that streaming services make.

WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

12. 7. 2024 | 2 min read You can watch big-name Hollywood blockbusters, the latest TV series and interesting documentaries in just a few clicks. How much? Is Netflix, Disney+ or Max better? And why subscribe to VOYO? We've prepared a list of the 10 most popular platforms in the Czech Republic with their subscription prices and tips on what they offer.

US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

11. 7. 2024 | 2 min read US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory.

VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

8. 7. 2024 | 4 min read The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year's Karlovy Vary festival heard.

QUALITY OVER QUANTITY: THE SUBSCRIPTION ECONOMY SHIFTS ITS FOCUS

7. 7. 2024 | 3 min read Subscription-based companies are focusing more on generating revenue from their current customers in 2024 rather than acquiring more customers, according to an April 30 report by Chargebee, a leading revenue growth management platform for subscription businesses.

AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER

1. 7. 2024 | 4 min read The turnover of Czech audiovisual production decreased last year, but original Czech production improved year-on-year thanks to TV and series production, according to new data from the APA.

WHY ARE GLOBAL PAY-TV PLAYERS ENTERING THE FREE-TO-AIR MARKET?

26. 6. 2024 | 5 min read Michaela Suráková from Atmedia summarizes the reasons that lead multinational pay-TV operators to enter the free-to-air TV distribution market.

CZECHS INCREASINGLY USE TV FOR OTHER ACTIVITIES

24. 6. 2024 | 3 min read With the increasing number of TV sets connected to the Internet, the time spent on TV for activities other than watching TV broadcasts is also increasing.

SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS

18. 6. 2024 | 3 min read A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming.

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 | 3 min read The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group.

STUDY AUSTRALIA: THINK TWICE BEFORE ABANDONING LINEAR TV: THREE-YEAR STUDY SHOWS ADVERTISERS SWAPPING OUT FOR VIDEO GO BACKWARDS

26. 5. 2024 | 7 min read An analysis of more than 500 Australian brands spanning three years found that most advertisers who jumped ship to VOD lost market share. What does this mean for advertisers as linear TV audiences decline? Especially those that have almost entirely swapped linear for VOD over the last year thinking it will do the job. Risky strategy, per Adgile Media boss Shaun Lohman, who unpacks findings that run counter to the narrative brands are being fed. What you need to know: • Adgile mapped the performance of over 500 Australian brands over the last three years.

WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?

25. 5. 2024 | 8 min read How public-service broadcasters (PSBs) can better appeal to the notoriously hard-to-reach younger demographics has been a hot topic for years, as they move away from linear TV.

A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE

22. 5. 2024 | 3 min read Almost 25% of viewers to video-on-demand services in the Czech Republic are watching through shared subscriptions rather than paying for them individually. The data is provided by the Atmedia index research.

STREAMING WARS ARE MOVING TOWARDS BUNDLING

21. 5. 2024 | 2 min read Streaming services are increasingly taking a bundling approach across different operators. In the United States, the streaming market is approaching saturation, notes Erika Luzsicza.

VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES

21. 5. 2024 | 2 min read Vodafone is adding the streaming service prima+ to its offer.

FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES

19. 3. 2024 | 6 min read You can choose from two hundred movies and TV shows on one, eight thousand on the other. One has a special profile for children, another counts only adults. One regularly charges CZK 89, the other CZK 319. One will not please with HD resolution, the other will delight with 4K with HDR. We've tested ten 'video on demand' streaming services so you can pick the one that suits you.

DELOITTE: ONE TENTH OF CZECHS CANCELLED THEIR VOD SUBSCRIPTION LAST YEAR

6. 3. 2024 | 4 min read The Czech Republic saw a 30% increase in subscriptions to video-on-demand (VOD) services last year. Netflix, Voyo, Disney+, Spotify and HBO Max were the most subscribed to. This is according to a study by Deloitte.