TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS

17. 10. 2024 | 5 min read Gigabytes of articles have already been written about the current viewership of classic television. But it doesn’t hurt to look at what is behind the claims of people who indicate in surveys that they watch TV. In a previous article, we examined what “watching TV” means. Only with a clear definition of “watching TV” can we assess the role of classic TV as a touchpoint. TV viewing surveys The question of how often people watch television has been the subject of dozens of studies. The results of these studies are used, among other things, for media planning. Although everyone might seem to know what watching TV means, clarifying the concept and asking viewers about their understanding appears to be a good idea. This is what the GroupM project Media Bubbles is doing. It examines the differences in media habits between the general Czech online population (which includes about 92% of the total population) and people from media and advertising agencies. In addition, the latest survey took a closer look at young consumers under 25. What does it mean to watch TV? Let’s briefly summarise what people mean when they say they watch TV. For 80% of the Czech online population, watching TV is equivalent to watching a live broadcast in real time. Among young people under 25, 72% have the same understanding. However, watching TV includes watching pay VOD services for almost half of the population. A quarter of the population (and 31% of the young under 25) even include YouTube in watching TV. Watching TV – what does that mean?

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

6. 10. 2024 | 3 min read Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments.

SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

29. 9. 2024 | 2 min read One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month.

PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN

9. 9. 2024 | 16 min read The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer.

THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

5. 9. 2024 | 2 min read The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments.

TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?

3. 9. 2024 | 7 min read There has long been a debate among media professionals and marketers about what it actually means to watch TV. As there’s nothing worse than conjecture, we asked people. Viewers. And as you might expect, watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.

MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC

14. 8. 2024 | 3 min read The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia.

TELEVISION IS THE MOST IMPORTANT CHANNEL IN THE VIDEO UNIVERSE

9. 8. 2024 | 5 min read At the Screenforce Day conference in Zurich earlier this summer, Screenforce Switzerland presented a new study Die Welt der Screens, which focused on the analysis of the devices and channels that viewers in Switzerland use to consume video content. The conclusions of the study are clear. The most used device for watching all TV content is the big screen, with the mobile phone catching up in the news segment.

HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS

1. 8. 2024 | 3 min read The proliferation of ad-supported subscription and free streaming video platforms is apparently resonating with viewers.

VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020

30. 7. 2024 | 3 min read Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis. Increase partly attributed to success of Korean film and TV shows.

PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

26. 7. 2024 | 7 min read The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights.

STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS

19. 7. 2024 | 4 min read Between 2022-’23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising Research Foundation.

REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV

17. 7. 2024 | 3 min read Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, released CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising.

PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028

16. 7. 2024 | 2 min read In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that streaming services make.

WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

12. 7. 2024 | 2 min read You can watch big-name Hollywood blockbusters, the latest TV series and interesting documentaries in just a few clicks. How much? Is Netflix, Disney+ or Max better? And why subscribe to VOYO? We've prepared a list of the 10 most popular platforms in the Czech Republic with their subscription prices and tips on what they offer.

US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

11. 7. 2024 | 2 min read US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory.

VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

8. 7. 2024 | 4 min read The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year's Karlovy Vary festival heard.

QUALITY OVER QUANTITY: THE SUBSCRIPTION ECONOMY SHIFTS ITS FOCUS

7. 7. 2024 | 3 min read Subscription-based companies are focusing more on generating revenue from their current customers in 2024 rather than acquiring more customers, according to an April 30 report by Chargebee, a leading revenue growth management platform for subscription businesses.