CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

1. 12. 2024 According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service. Consumer trust in companies is currently at a record low. Yet the development of AI is increasing demands on brands. According to 60% of consumers, AI is making trust even more… Continue reading CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT

25. 11. 2024 The insight: Shoppable ads are taking over TV as retailers look for ways to reach consumers and shorten the path between discovery and purchase. Warner Bros. Discovery (WBD)’s new “Shop with Max” ad solution uses AI to identify items within films and TV shows and find similar products in an advertisers’ catalog. Viewers can navigate to those products by… Continue reading RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT

JOSEF UHER, TV NOVA: AI IS NO SUBSTITUTE FOR HUMANS IN NEWS REPORTING YET

7. 11. 2024 While technology simplifies work, the internal rules of the Nova group require that broadcast content is exclusively overseen by humans, says Chief Technical Officer, Josef Uher. The Chief Technical Officer of the Nova group, Josef Uher, speaks in the first part of an interview with MediaGuru.cz about the new news production system and the integration… Continue reading JOSEF UHER, TV NOVA: AI IS NO SUBSTITUTE FOR HUMANS IN NEWS REPORTING YET

CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI

5. 11. 2024 Artificial intelligence is a good servant but a bad master in the media, representatives of domestic media houses agreed at the Czech Internet Forum conference. Domestic media companies use artificial intelligence (AI) for auxiliary processes, but they rule out the full replacement of human work with generative AI tools. They see compliance with internal rules… Continue reading CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI

6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

18. 10. 2024 It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers on TV screens in New York City. Suddenly, the game cuts away. A Bulova watch appears, accompanied by a voiceover intoning, “America runs on Bulova time.” In just 10 seconds, the world’s first TV commercial airs, forever changing the advertising… Continue reading 6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

HBBTV SYMPOSIUM 2024 TO FOCUS ON ADDRESSABLE ADVERTISING, IP TRANSITION AND AI IMPACT

16. 10. 2024 The HbbTV Association has given details of the conference programme of the HbbTV Symposium and Awards 2024.  The annual key summit of the connected TV industry will take place on 14-15 November in London, co-hosted with UK-based platform operator Everyone TV (backed by the BBC, ITV, Channel 4 & Channel 5). The conference will open with keynotes by… Continue reading HBBTV SYMPOSIUM 2024 TO FOCUS ON ADDRESSABLE ADVERTISING, IP TRANSITION AND AI IMPACT

CONTENTX: HOW TO FIND A BALANCE BETWEEN AI AND HUMAN CREATIVITY

15. 9. 2024 The ContentX conference will seek answers to the questions of how content marketing will be affected by the advent of artificial intelligence and what lies ahead for content creation, management and evaluation. Imagine a world where every article is tailored to your interests, where every visual and video content is so personalized that you feel… Continue reading CONTENTX: HOW TO FIND A BALANCE BETWEEN AI AND HUMAN CREATIVITY

RESEARCH: THE CZECHS HAVE A CONTRADICTORY ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE

8. 9. 2024 The last year has seen great progress in generative artificial intelligence. How does the general public view this revolution? What concerns and hopes does Gen AI bring with it? That’s what Ipsos found out in its AI Monitor survey. Czechs’ knowledge of AI is behind the global average More than half of Czechs (56%) say… Continue reading RESEARCH: THE CZECHS HAVE A CONTRADICTORY ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE

ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM

30. 8. 2024 In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately. In the early 1930s, advertisements were… Continue reading ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM

TV CAMPAIGNS MUST BE INNOVATIVE. HOW TO DO IT?

27. 8. 2024 The innovativeness of TV campaigns can be increased by using advanced advertising solutions on multiple TV platforms. By taking a proactive approach, marketers can keep up with the market and anticipate future changes, which is essential to maintain their position as an industry leader. Taking an agile approach to precision targeting and audience engagement using… Continue reading TV CAMPAIGNS MUST BE INNOVATIVE. HOW TO DO IT?

AI AS PART OF THE PRODUCT TENDS TO PUT CONSUMERS OFF

20. 8. 2024 For products where it is stated that AI has been involved in their development or production, consumers’ willingness to buy is reduced. Artificial intelligence is not very attractive to buy products where it is involved in the development or production. According to a study published in the Journal of Hospitality Marketing & Management, mentioning AI… Continue reading AI AS PART OF THE PRODUCT TENDS TO PUT CONSUMERS OFF

HOW BRANDS CAN USE SPORTING EVENTS TO SCORE NEW AUDIENCES

1. 8. 2024 A summer of sports gives marketers the chance to win big when it comes to audience engagement. But how can contextual advertising help them stay ahead of the competition? This summer, it’s not only the players and competitors who’ll be hoping to win big at Euro 24 and the Summer Olympics in Paris. Brands will… Continue reading HOW BRANDS CAN USE SPORTING EVENTS TO SCORE NEW AUDIENCES

PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

29. 7. 2024 Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts. Prima Group has added software created by technology company exe to the linear broadcast of news station CNN Prima News, which automatically converts spoken speech into written form. Viewers… Continue reading PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

49% OF CONSUMERS BELIEVE THEY CAN DISTINGUISH BETWEEN TRADITIONAL AND AI ADS ON CTV

22. 7. 2024 49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and… Continue reading 49% OF CONSUMERS BELIEVE THEY CAN DISTINGUISH BETWEEN TRADITIONAL AND AI ADS ON CTV

PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028

16. 7. 2024 In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that streaming services make. As the global streaming services pivot towards advertising and subscription-funded strategies, a new report from PWC suggests adverts are going to be even more important in… Continue reading PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028

AI MAKES INDIVIDUALS MORE CREATIVE BUT DIMINISHES CREATIVITY OF GROUP, STUDY FINDS

16. 7. 2024 Simultaneously offering great potential alongside a grave threat to creative work, AI is touted to change the creative industries profoundly – a new study from researchers at University College London and the University of Exeter based on LLMs to help short story writers finds that less naturally creative people within the group studied were able… Continue reading AI MAKES INDIVIDUALS MORE CREATIVE BUT DIMINISHES CREATIVITY OF GROUP, STUDY FINDS

2024 OLYMPICS COME ALIVE WITH MEDIA AI

9. 7. 2024 AI can’t compete, but, it can enhance and verify storytelling. The Olympics are more than just a sporting event—they are a showcase of human stories that inspire and captivate us. As media technology evolves, so does our ability to share these stories with audiences around the world. Artificial Intelligence is one of the technologies that… Continue reading 2024 OLYMPICS COME ALIVE WITH MEDIA AI

CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES

25. 6. 2024 Negative perceptions of the use of artificial intelligence in the media still prevail over positive ones in the Czech population. This is shown by a new wave of research on artificial intelligence in Czech society by Ipsos and FSV UK. More than a quarter of the Czech population thinks that the use of AI in… Continue reading CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES