TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR

30. 12. 2024 We bring you an overview of the most important trends that influenced marketing in the domestic market this year. The Czech Republic continued to struggle with inflation and financial crisis this year, but according to all forecasts and the growing optimism of Czech consumers, the situation is slowly improving. However, the worse economic situation has… Continue reading TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR

MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

30. 12. 2024 We need to reconnect media and creatives and start working closely together, urged Maximilian Schöngen, global head of creative at media agency Mediaplus, in an interview with MAM 38/2024. We are now bringing you the full interview as a gift during the holidays. According to WARC, Mediaplus is the best independent media agency in the… Continue reading MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

28. 12. 2024 In December, Czech cinemas premiered a new adaptation of a cult story that has deeply resonated with audiences across generations. Not only the fan base of the famous book now has the opportunity to see the American-Japanese film The Lord of the Rings: The War of the Rohirrim. Ever since the first film adaptation of… Continue reading THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2024

27. 12. 2024 The year 2024 is coming to an end, and the tsunami of Christmas ads that have been flooding viewers since the autumn season is slowly subsiding. Which international TV spots have been the most successful, and what have global brands decided to take on this year to capture attention? Here is ScreenVoice’s selection of the… Continue reading SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2024

CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

27. 12. 2024 Czech Television’s Christmas broadcasts were sought out by an average of 44.68% of viewers present at the screens. The most watched programme of Christmas was the Christmas Eve fairy tale Three Princesses. The Czech Television stations achieved the highest share of the television market during this year’s Christmas holidays (24-26 December 2024). In aggregate, it… Continue reading CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

PF 2025

24. 12. 2024 The Association of Commercial Television together with ScreenVoice wish you a peaceful holiday season with the ones you love most and a fabulous year 2025.

THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

23. 12. 2024 Watching TV at Christmas remains a popular pastime for all ages. And although viewing preferences have evolved over time, festive programming continues to draw millions of viewers to the TV screen. So this year, commercial television has again prepared an attractive Christmas programme that will appeal to everyone – there will be no shortage of… Continue reading THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

CNN PRIMA NEWS ADDS MUSIC SHOW, STARTS SATURDAY

20. 12. 2024 Hour-long show takes viewers into concert halls and recording studios, offering film music, classical and jazz. CNN Prima News is launching a new music programme Midnight Music – Ticketless Concerts before Christmas, produced in collaboration with the Czech National Symphony Orchestra. News and journalism will be complemented by music on CNN Prima News. It will… Continue reading CNN PRIMA NEWS ADDS MUSIC SHOW, STARTS SATURDAY

SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES

20. 12. 2024 Once upon a time… Long, long ago… This is what they say in fairy tales but no matter how long ago the stories hidden in fairy tales took place, they mirror our present. They portray the contrast between good and evil in a unique way and show diverse characters and values. Moreover, they have the… Continue reading SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES

USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL

19. 12. 2024 Watching films and TV series is a pleasant escape from reality for most of us. Unlike reading books where you have to activate your imagination to embark on other worlds, film writers, directors, cinematographers, editors and effects artists make it much easier for us. The world of fairy tales and adventure is within our reach… Continue reading USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL

TALKING TV TO THE RIGHT PEOPLE

19. 12. 2024 Despite the frequent obituaries of linear TV, research consistently demonstrates its effectiveness – and financial analysts ought to be asking questions based on those findings, suggests Haleon’s head of global media. At the recent Future of TV Advertising Global conference, Simon Peel observed how digital platforms have been very successful in promoting themselves to CMOs… Continue reading TALKING TV TO THE RIGHT PEOPLE

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

18. 12. 2024 Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group. Czechs have a rather positive (40%) than negative (27%) attitude towards Christmas ads. A third of respondents (33%) have a neutral attitude towards Christmas ads. This is according to a survey conducted… Continue reading CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS 2024

17. 12. 2024 The Christmas season is simply a great opportunity for brands to increase sales. And TV advertising is one of the ways to stand out in the mass pre-Christmas offer.

THE SIMPSONS: WE HAVE BEEN SEEING THE YELLOW FAVOURITES FOR 35 YEARS, NOT ONLY ON SCREEN BUT ALSO IN ADVERTISING COLLABORATIONS WITH WELL-KNOWN BRANDS

17. 12. 2024 It was 35 years ago today, 17 December, that The Simpsons first appeared on our screens. The enduring popularity of this yellow phenomenon is evidenced by the fact that it is the longest-running animated show in history and by the many Guinness World Records for the longest-running sitcom, the longest-running animated series, the most guest… Continue reading THE SIMPSONS: WE HAVE BEEN SEEING THE YELLOW FAVOURITES FOR 35 YEARS, NOT ONLY ON SCREEN BUT ALSO IN ADVERTISING COLLABORATIONS WITH WELL-KNOWN BRANDS

TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES

16. 12. 2024 From this week, the strongest TV stations are including programmes for the Christmas period in their prime-time schedules. In the week of 16 December, domestic TV stations are switching to Christmas programming. On some days, regular programmes are still running, but the majority of the programming will be holiday films, fairy tales and comedies. These… Continue reading TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES

PODCAST PLAYERS: TV NOVA GRUNT: WE WOULD LIKE TO BUY STARDANCE! WE’LL MAKE VOYO TENS OF CROWNS MORE EXPENSIVE

16. 12. 2024 Czech users love Voyo – the online platform where Nova puts its premium content. However, the head of the Nova group, Daniel Grunt, who built this video library, told Players that in order to produce more quality series (there are plans for a new treatment of Studny), we will have to pay more. Are you… Continue reading PODCAST PLAYERS: TV NOVA GRUNT: WE WOULD LIKE TO BUY STARDANCE! WE’LL MAKE VOYO TENS OF CROWNS MORE EXPENSIVE

FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

12. 12. 2024 Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January. Signed in June, the Memorandum on Fair Tender Terms for the selection of directors and productions for the production of advertising spots, which originated from an initiative of the Audiovisual Producers Association (APA), will… Continue reading FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

WHAT WILL BE THE IMPACT OF AI DEVELOPMENT IN THE MEDIA? JOSEF SHLERKA’S PREDICTIONS FOR CIF 2024 WERE DARK

11. 12. 2024 Ironically, according to Josef Šlerka, Google or Seznam are today a great friend of journalism. When they stop penalising AI-generated content, they will raise the floodgates of overproduction, in which it will be even more problematic to distinguish between false and true news. Explore the not-so-favorable scenarios of how the AI boom may affect the… Continue reading WHAT WILL BE THE IMPACT OF AI DEVELOPMENT IN THE MEDIA? JOSEF SHLERKA’S PREDICTIONS FOR CIF 2024 WERE DARK