APRIL FOOLS’ DAY 2025 — THE 21 BEST (AND WORST) JOKES AND PRANKS

2. 4. 2025 I'm rating every company April Fools' prank based on cringeworthiness.

WARC RANKINGS 2025: CREATIVE 100 REVEALED

21. 3. 2025 Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings; Ogilvy once again led the networks and WPP topped the holding groups; among brands, Apple and Anheuser-Busch InBev topped the WARC Creative 100 – here’s what you need to know. Get the full results

THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES

17. 2. 2025 Speakers at egta Online Talk entitled Advertising in the Age of Giants: Protect Your Brand, Support Democracy discussed how the TV industry can best contribute to a safe media landscape and uphold responsible advertising.

THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS

14. 2. 2025 Valentine’s Day sparks lots of creative energy in the advertising world. And why not? It’s a prime chance to showcase sweet gestures, heartfelt stories, and sometimes a humorous spin on romance.

WHO ‘WON’ THE ADVERTISING SUPER BOWL? IT DEPENDS

10. 2. 2025 Budweiser, Lay’s, T-Mobile and Nike could all claim to have “won” the advertising Super Bowl – depending on who you ask and what was being measured. These were winning brands according to some Monday morning post-game analyses.

SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE

5. 2. 2025 MAM presents a roundup of the spots vying for viewers' attention during the advertising show of the year. See who will score the advertising touchdown at Super Bowl LIX.

VALENTINE’S DAY 2025: HOW BRANDS CAN CONNECT WITH BUYERS

5. 2. 2025 Brands have the opportunity to be part of consumers’ Valentine’s Day 2025 story no matter how they celebrate. Here’s how.

THINKING ABOUT LAUNCHING A NEW PRODUCT DURING THE BIG GAME?

1. 2. 2025 For marketers with a new product to promote, few media destinations are as appetizing as the Super Bowl, which offers a unique opportunity to reach the biggest TV audience of the year.

WHY TV ADVERTISING STILL RULES BRAND-BUILDING

24. 10. 2024 Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, what else do these brands have in common?

HOW TV’S HALO EFFECT BOOSTS PERFORMANCE ACROSS YOUR MARKETING MIX

23. 10. 2024 Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That’s to be expected. TV’s a powerful response channel. But something far less expected also happens. Paid search campaigns grow more effective. Social media engagement rises. Even in-store visits increase.

RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS

3. 10. 2024 We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing.

TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT

15. 8. 2024 TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement.

ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE

15. 8. 2024 Mozart and Wagner, Strauss or Vivaldi. In their desire to captivate the audience and evoke emotions, advertisers and the creative agencies they approach do not hesitate to draw on the proven history of music. Advertising without music is like heaven without stars. And why not capitalise on the fame of the oldest artists? Music and emotions The use of music in advertising has good reasons, even scientifically based. Scientists have shown that humans use the same parts of the brain to process music as they do for memory and emotion. It is natural for the human brain to associate certain types of music with an object, place, or person.

COMPETITION IN THE TRAVEL INDUSTRY IS FIERCE. TRAVEL AGENCIES NEED TO GET POTENTIAL CLIENTS OUT OF THEIR SEATS AND INTO THE ACTION IN THEIR TV ADS.

11. 8. 2024 Maximum personalisation, modern technology, tailor-made travel packages, the most exotic destinations, unique experiences... Today’s travel agencies, online platforms and tour operator platforms have a wide arsenal of weapons with which to attack their audience to entice them to buy their services. But standing out in the plethora of offers is not easy.

NOT ALL PLANES ARE ALIKE: AIRLINE TV ADS ARE VARIED AND INVENTIVE

10. 8. 2024 Majestic aircraft, crew uniforms, free drinks, and a view from the aircraft window. At first glance, it might seem that airlines don’t have many options to trump their competitors through TV advertising and ensure that passengers flock to their planes. Fortunately, it is exactly the other way around. Airline TV ads are inventive and interesting. Let’s take a look at a few of them.

INSIGHTS FROM THE 2024 CANNES CREATIVE EFFECTIVENESS LIONS WINNERS

7. 8. 2024 Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the 2024 winners. What it’s about The report, which is available exclusively to WARC subscribers, analyses the entries and has insights into the jury’s deliberations to provide a commentary on the themes from the work, unearth what makes a campaign both creative and effective, and offer a behind-the-scenes view of the strategies that lead to winning in this category. Why the 2024 winners matter John Bizzell, WARC’s awards lead, explains that the 2024 Creative Effectiveness Lions jury set themselves a mission to “seek causality in every case” – with clear evidence that the campaign had directly caused business impact.

WHY LINEAR AND CONNECTED TV ARE BETTER TOGETHER

2. 8. 2024 Peanut butter and jelly. Movies and popcorn. Road trips with the windows down, music blasting. Some things are just better together. Including linear and Connected TV advertising.

THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING

31. 7. 2024 Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced.