CTV SECURES ITS LEADING SHARE OF VIDEO AD IMPRESSIONS

5. 11. 2021 | 3 min read Connected TV continued to hold a comfortable lead in video ad impressions in Q3 2021, with a 35% share, according to the latest quarterly "State of Streaming" report from Extreme Reach.

SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS

5. 11. 2021 | 2 min read Vizio and Magid said 55% of smart TV owners watch AVOD.

CONSUMERS WANT MORE STREAMING IN MORE PLACES

4. 11. 2021 | 3 min read Advent of 5G, self-driving vehicles increases availability of CTV outside the home, Vericast says.

LOOK OUT!

4. 11. 2021 | 6 min read How do you create effective and memorable advertising in a world that seems to be turning inwards?

SUCCESSFUL ADVERTISERS ACHIEVE AN AVERAGE PROFIT ROI OF 2.26:1

3. 11. 2021 | 3 min read An overview of the profit ROI that successful advertisers can expect, based on an analysis of WARC's database of 1,169 case studies of successful advertising campaigns.

CTV IS THE NEW COOKIE

1. 11. 2021 | 4 min read Google’s decision to delay cookie deprecation until 2022 is intended, at least in part, to provide the industry with more time with which to develop alternatives. But that alternative is already here. It is CTV. CTV is the new cookie.

MEDIA CHOICES HAVE STARTED TO CHANGE AS A RESULT OF COVID-19

29. 10. 2021 | 6 min read Changes in where people go for content is likely to outlast the pandemic

DON’T FORGET THE GOLDEN RULES OF TRUST AND EFFECTIVENESS

28. 10. 2021 | 6 min read The role of ‘distinctive assets’ or ‘fluent devices’ is a critical foundation stone in improving the effectiveness of advertising, writes Ebiquity’s UK MD.

DIRECT-TO-CONSUMER BRANDS AROUND THE WORLD EMBRACE TV

28. 10. 2021 | 3 min read Booming online-born brands and online giants are placing their trust in TV.

HOW YOUR BRAND CAN SOUND DISTINCTIVE IN A NOISY WORLD

27. 10. 2021 | 5 min read Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson of MassiveMusic.

WHY FMCG BRANDS NEED TO LOOK BEYOND LINEAR TV FOR BUSINESS SUCCESS

26. 10. 2021 | 5 min read For the fast-moving consumer goods industry, or FMCGs as it is known, the goal has long been to achieve widespread brand awareness and, perhaps most importantly, brand loyalty.

CTV VIEWERS SKEW YOUNGER THAN LEGACY TV VIEWERS

25. 10. 2021 | 2 min read Modern connected TV viewers are more representative of the U.S. population than viewers of traditional TV platforms, according to a new survey from Magnite, a sell-side media platform.

UK STUDY: HYBRID VIEWING IS THE EUROPEAN NORM

25. 10. 2021 | 1 min read CTV adoption among European households has increased by 30% from 2020, meaning four in five households can now be reached by CTV, a new study reveals. Why it matters With more than three quarters of European audiences watching CTV, this channel is now an essential element of TV planning for advertisers, the more so since CTV yields greater results than social media or traditional TV when it comes to engagement. The UK angle The report (CTV is for Everyone: 2021) from sell-side advertising platform Magnite reveals that: • Two thirds (65%) of British CTV viewers pay more attention to an ad on CTV than when an ad is seen on social media (22%). • British CTV viewers are 54% more likely to share personal information to receive relevant advertising, while 57% think it is important that brands align with their values and opinions. • British parents are easier to reach with CTV, especially households with teens: 45% of households with teens watch mostly streamed content. • CTV reaches diverse audiences including purchase decision-makers (68%), gamers (89%, of which 28% watch CTV only), light TV viewers (65%) and those born outside of the UK (69%).

AD BUYER’S NOTIONS OF `TV’ CONVERGE

25. 10. 2021 | 2 min read Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared

VAB RELEASES CASE STUDIES IN STREAMING VIDEO AD CAMPAIGNS

19. 10. 2021 | 2 min read A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns

HOW TO SET UP A MEDIA STRATEGY IN THE ERA OF NEW CUSTOMER HABITS?

15. 10. 2021 | 7 min read Businesses that discontinued their advertising in the second half of last year may experience a decline in their income of up to 11%, says Yaroslav Protsiv from Nielsen.

CRITICISM OF BRAND PURPOSE IS ‘NAÏVE AND UNJUSTIFIED’, CLAIMS PETER FIELD

12. 10. 2021 | 7 min read In new research by the effectiveness expert, well-executed brand purpose cases are found to drive a higher number of large business and brand effects than cases without purpose.

MEDIA HABITS ARE CHANGING RAPIDLY FOR YOUNG ADULTS, MAKING AD TARGETING MORE CHALLENGING

7. 10. 2021 | 7 min read Media habits have undergone a sweeping change driven by streaming content and other digital media platforms, especially among younger age groups. As media continues to fragment, developing a successful strategy is becoming a more challenging task with each passing year.