Most-read topics:
all GroupM VOD creativity efficiency aktv TV Nova TV Prima linear television attention AI QR
THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
4. 1. 2022 | 7 min read Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV.
DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE
3. 1. 2022 | 3 min read Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past -- the recent past.
CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
21. 12. 2021 | 4 min read Christmas and TV go together like port and Stilton, turkey and stuffing, or a nut roast and disappointment.
THE 2022 CEO PREDICTION LIST
16. 12. 2021 | 9 min read 2021 has been another unpredictable year as COVID-19 and constantly shifting lockdown restrictions have continued to wreak havoc on the world economy. For the advertising industry, there have also been twists and turns, from continued strength in the CTV sector, to Google delaying its scrapping of third-party cookies.
THE REASONS CTV WILL REIGN IN A COOKIELESS WORLD
14. 12. 2021 | 6 min read The pandemic has accelerated a shift to connected TV viewing and the ability to target those audiences is becoming more sophisticated. Now the industry is poised for transformation on measurement, says TVSquared’s Darren Moore.
ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION
12. 12. 2021 | 2 min read Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent of the world’s 100 most popular titles were made outside the US. Today that figure has grown to 27 per cent.
HOW TO HARNESS THE POWER OF CONNECTED TV
10. 12. 2021 | 8 min read Connected’ by Samsung Ads, brought together the industry’s sharpest minds to explore how Connected TV (CTV) is creating new opportunities for advertisers.
THINKTV: WHAT WE LEARNED ABOUT VIDEO ADVERTISING IN 2021
8. 12. 2021 | 8 min read There’s a bit to cover in these insights we share – so grab the popcorn and settle in
SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET
7. 12. 2021 | 2 min read Within the next year, three in five people could start to boycott brands that don’t act on climate change, new research says, but the effect of media delivery and consumption of advertising on carbon emissions has so far largely escaped public attention.
THIS YEAR NEXT YEAR: GLOBAL 2021 END-OF-YEAR FORECAST
6. 12. 2021 | 26 min read A STRONG FOUNDATION FOR GROWTH
HBBTV DRIVES TRANSITION TO NEXT-GENERATION BROADCAST AND OTT SERVICES
3. 12. 2021 | 4 min read Paris, December 3, 2021 – HbbTV has now reached the status of a mature standard endorsed by broadcasters, platform operators and manufacturers to deliver next-generation broadcast and OTT services, but closer cooperation between industry players is necessary to facilitate more complete deployment of the specifications in the market. This was the conclusion of the 9th HbbTV Symposium and Awards which took place as an in-person event on November 24-25, 2021 in Paris, France.
GOOD IDEAS ARE THE HEART OF GOOD ADVERTISING – DIRECT RESPONSE SHOULDN’T BE AN EXCEPTION
1. 12. 2021 | 6 min read Russell Fisher and Matt Lord of Cain&AbelDDB argue that well-crafted direct response TV ads could be your brand’s secret sauce.
ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET
1. 12. 2021 | 3 min read Online video is becoming a significant part of the financing of the audiovisual sector in Europe. According to Ampere Analysis, it accounts for 30 % of total revenues.
EVERYTHING YOU NEED TO KNOW ABOUT THE 2021 CTV VIEWER
30. 11. 2021 | 1 min read The nature of how we watch TV is evolving. Accelerated by the pandemic, the new and fragmented viewership behaviors are becoming permanent habits. To understand how and why TV viewership is evolving, Samsung Ads Europe partnered with Ipsos, the leading market research agency, to dig deeper into key factors driving content consumption preferences today.
SOMETHING OLD OR SOMETHING NEW? WHY TV PLUS STREAMING IS THE MARRIAGE FOR YOU
28. 11. 2021 | 4 min read New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach
EU: VIEWERS ENJOY, VALUE ADS VIEWED ON A TV MORE THAN ANY OTHER DEVICE
24. 11. 2021 | 4 min read More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.
RESEARCH: VIDEO ADVERTISING WORKS BETTER ON TV THAN ON SOCIAL NETWORKS
22. 11. 2021 | 4 min read Advertisements watched on a television screen have the best results in spontaneous and endorsed knowledge compared to other types of platforms designed for watching video content.