ADVERTISING ON TV GETS MORE ATTENTION THAN ON YT OR FB

6. 2. 2018 This is based on research that has found a correlation between the attention paid to advertising and its impact on the sale of goods. Attention paid to watching advertising on TV, YouTube and Facebook is still highest for TV, research by Australian professor Karen Nelson-Field has shown. She presented it at a meeting organised by… Continue reading ADVERTISING ON TV GETS MORE ATTENTION THAN ON YT OR FB

TELEVISION ADS OUTPERFORM YOUTUBE AND FACEBOOK ADS

6. 2. 2018 This is the result of a research that focused on the interconnection between the attention that people pay to advertisements and the influence it has on the sales of goods. According to the research conducted by Australian professor Karen Nelson-Field, television ads command more attention than YouTube or Facebook ads. The professor introduced her research at… Continue reading TELEVISION ADS OUTPERFORM YOUTUBE AND FACEBOOK ADS

WHY TV REMAINS THE WORLD’S MOST EFFECTIVE ADVERTISING

20. 11. 2017 On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium, with the recently formed Global TV Group a new unified voice for TV. ‘The Global TV Deck’ features figures from an initial… Continue reading WHY TV REMAINS THE WORLD’S MOST EFFECTIVE ADVERTISING