FOR CTV ADS TO SUCCEED, THINK NEW, NOT OLD

1. 4. 2022 | 5 min read The television industry is in the midst of a slow-yet-inevitable migration from linear delivery to digital… one that will dramatically change the current landscape for advertisers, programmers and viewers alike. For advertisers, this shift to digital is opening up new and better ways of targeting audiences, delivering ads to them and measuring the results. But taking advantage of this new environment also requires a new way of thinking.

STUDY USA: CAN STREAMING VIDEO KEEP UP WITH THE METAVERSE?

29. 3. 2022 | 7 min read New Deloitte survey finds that the U.S. SVOD churn rate is 37% and that younger generations are increasingly embracing gaming, social media and user generated content

CONSUMERS EXPECT BRANDS TO RESPOND TO THE UKRAINE CONFLICT

24. 3. 2022 | 2 min read A majority of consumers around the world believe that brands should take some form of action in response to the ongoing conflict in Ukraine. What can they do? According to research by GWI among 20,428 internet users aged 16-64 in 21 markets, 84% want brands to take action. While 32% accept that it may depend on the circumstances involved, there’s a hard core of 24% who think brands should always take action and make their views known.

BRING ON THE TECHNICOLOUR!

23. 3. 2022 | 6 min read There’s a scene in Kenneth Branagh’s Oscar-worthy Belfast where the film’s young hero Buddy is taken to the cinema to see the 1968 musical fantasy Chitty Chitty Bang Bang. Branagh’s movie is beautifully, brutally monochrome but the CCBB clip appears in its original glorious Technicolour, flooding the screen with warmth and transporting the Belfast audience - and the audience watching Belfast - to a happier, sunnier place.

IAB: DIGITAL VIDEO ADVERTISING INCREASES THE REACH OF LINEAR TV CAMPAIGNS

22. 3. 2022 | 3 min read The European digital video advertising market is currently growing rapidly and the volume of advertising investment for linear TV and non-linear TV is converging in Europe, an IAB and PubMatic report has found.

THE TV SET IS THE COMPETITIVE ARENA FOR HIGH QUALITY AV CONTENT

21. 3. 2022 | 1 min read TV set viewing continues to dominate the majority of people’s video consumption.

WELCOME TO THE NEW NORMAL, IT’S THE SAME AS THE OLD ONE

21. 3. 2022 | 10 min read Despite dire predictions of Covid-driven decline for some sectors and exponential growth for others, we’re largely where we would have been if it had never happened.

STUDY CANADA: TV REACHES THE LARGEST AUDIENCES

21. 3. 2022 | 3 min read Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still strong today and the best place for marketers to invest their advertising dollars.

THE PSYCHOLOGY OF MARKETING TO THE HYPER-STRESSED

15. 3. 2022 | 4 min read Many consumers no longer have the same cognitive resources for decision-making. For two years, consumers in the U.S. have been struggling to adapt to a new normal, whatever that may mean. The result has been massive stress.

THE CTV/OTT ADVERTISING INDUSTRY: WHAT LIES AHEAD IN 2022

15. 3. 2022 | 7 min read The explosive growth of Connected TV or CTV adspend is attracting new players and Unruly’s Lee Smith looks at how this will impact the issues of content, services and technology for the platform.

CTV ADVERTISERS ARE BETTING QR CODES AREN’T JUST A FAD

14. 3. 2022 | 5 min read Beyond the attention at the Super Bowl, TV marketers see QR codes as the golden ticket for measurement and conversions

HOW MARKETERS ARE LEVERAGING CREATIVE REFRESH FOR CTV SUCCESS

10. 3. 2022 | 5 min read Marketing teams are prioritizing the creative refresh as they work to drive video and CTV campaign performance.

SMART TVS BECOME DEFAULT PLATFORM FOR VIEWING STREAMED CONTENT

10. 3. 2022 | 2 min read A new Parks Associates white paper finds that more than half of U.S. broadband homes own smart TVs

WHAT I WISH I KNEW ABOUT BRAND STRATEGY 10 YEARS AGO

8. 3. 2022 | 7 min read Marcelo Ferrarini Carneiro, Senior Manager, Global Insights at the LEGO Group ponders what he wish he knew when he was starting out in brand strategy 10 years ago.

ARE QR CODES THE KEY TO SHOPPABLE TV?

7. 3. 2022 | 2 min read Connecting the dots between TV ad impressions and sales is a mix of art and science that has long defined the ad-tech industry. But the recent Coinbase Super Bowl spot displayed the potential for QR codes to effectively bridge the cause-and-effect divide.

5 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME

7. 3. 2022 | 10 min read We list the best digital marketing campaigns to help you find your next great marketing idea.

IN ADVERTISING, THE PANDEMIC IS (MOSTLY) OVER

3. 3. 2022 | 5 min read After promoting masks and social distancing, advertising creative is officially moving on.

STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO

2. 3. 2022 | 3 min read Even though the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content according to a study from Horowitz Research.