WARC PREDICTS AN ADVERTISING INVESTMENT SLOWDOWN IN 2023

25. 8. 2022 | 2 min read Brands will continue to invest in advertising in the second half of the year, but WARC expects a slowdown in 2023.

THE TOP 10 REASONS WHY TOTAL TV IS BETTER THAN YOUTUBE

25. 8. 2022 | 5 min read Trying to decide how to invest your media budget in video? Wondering what the difference is between TV and YouTube? This handy listicle will help you make the right call for your brand.

BRAND PURPOSE DURING A RECESSION—4 REASONS TO PROTECT IT

22. 8. 2022 | 5 min read Marketers shouldn’t risk long-term investments in customer affinity or inadvertently blunt short-term growth

6 REASONS WHY LINEAR TV IS NOT DEAD

19. 8. 2022 | 7 min read Despite years of predictions about the imminent demise of linear TV it is still very much with us. What keeps it going and who is watching? [Updated August 2022]

REMEMBER THE VALUE OF TV AS INFLATION BITES

18. 8. 2022 | 6 min read Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness.

EXPERTS: PAY TV AND STREAMING TO CONVERGE

17. 8. 2022 | 2 min read Nearly one third of TV industry professionals expect traditional pay TV and streaming services to converge.

STUDY USA: VOD USERS INCREASINGLY ACCEPTING ADS

17. 8. 2022 | 5 min read The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study:

GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

12. 8. 2022 | 2 min read A short study by YouGov presented the German population’s attitude towards diversity in brand and corporate marketing communications.

LEGO CELEBRATES ITS 90TH ANNIVERSARY, HERE ARE ITS MOST SUCCESSFUL CAMPAIGNS

11. 8. 2022 | 4 min read The Danish toy icon is also trying to rebuild the world for the better with its marketing. It uses animation, life-size models or even feature films.

SERIOUSLY FUNNY: CAN HUMOUR HELP BRANDS THROUGH AN ECONOMIC CRISIS?

9. 8. 2022 | 8 min read Loren Cook and Bronwyn Sweeney are Creative Directors at MullenLowe and certified funny people (according to them). They share their thoughts on why, in the darkest of times, brands should keep looking on the bright side of life.

PRODUCT PLACEMENT WORKS BEST IN COMBINATION WITH ADS

5. 8. 2022 | 3 min read Using 30-second ad slots in tandem with product placement can significantly increase key metrics, from sales to website visits, according to research.

CTV SURPASSES MOBILE AS DEVICE WITH GREATEST SHARE OF GLOBAL VIDEO IMPRESSIONS

5. 8. 2022 | 2 min read According to a study by Innovid, in 2021 CTV surpassed mobile as the device commanding the greatest share of global video impressions. 46% of all video impressions in 2021 came from connected TVs, up from 40% in 2020. In contrast, the share of global video impressions on mobiles declined from 43% to 39%. Innovid also revealed that there was a 32% year-on-year rise in advertiser running dynamic creative campaign which “generated stronger engagement compared to those that ran standard pre-roll creative.”

THE SECRET TO SURVIVING A RECESSION? KEEP ADVERTISING – HERE’S HOW

5. 8. 2022 | 7 min read One popular disinfectant brand came under scrutiny in September of 2020 for launching ads that glorified a return to the office — at a time when many people were still quarantining or enjoying work-from-home life.

HISTORY’S MOMENT IN MEDIA: THE APOLLO 11 MOONSHOT

3. 8. 2022 | 4 min read Fifty-three years ago -- July 20, 1969 -- at a few minutes before 11 p.m. Eastern time, Neil Armstrong and Edwin "Buzz" Aldrin stepped off the landing module Eagle and onto the lunar surface, becoming the first human beings to walk on the moon. It was, as Armstrong famously said, "One small step for a man, one giant leap for mankind." It was also one of the biggest television events in history.

THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS

2. 8. 2022 | 3 min read After acquiring film studios or buying up sports rights, players in the VOD and TV market are rushing to animation studios, writes Erika Luzsicza.

UK STUDY: TV REMAINS AN IMPORTANT SOURCE OF NEWS FOR TEENAGERS

31. 7. 2022 | 3 min read UK teenagers may prefer Instagram, TikTok and Youtube as news sources over traditional news channels, but television remains an important source of news for them too.

CREATIVE ADS MAKE YOU FORGET BORING ONES

27. 7. 2022 | 2 min read The power of creative advertising: creative ads impair recall and attitudes toward other ads /

HOW TO REACH CONSUMERS WATCHING BOTH LINEAR AND STREAMING TV

26. 7. 2022 | 4 min read Using connected TV to go after cord-cutters is only part of the story