Pořadatel: thinkTV¨

26/5
THE EFFECTIVENESS EVOLUTION

Topic: The Evolution of Effectiveness: The ARC project

1/1
THE IMPORTANCE OF BUSINESS DRIVERS

Driving business growth is challenging at the best of times. In the current climate, the stakes have been raised even further. Keen to understand how Australia’s top brands are connecting with consumers, ThinkTV and Sky News have joined forces to showcase the skills of Australia’s ‘Business Drivers’.

1/1
MEDIA OPTIMISATION: THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth.

20/7
INNATE INTELLIGENCE

Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Those same patterns impact purchasing decisions – they induce either attraction or avoidance.

1/1
METRICS THAT MATTER: A CANADIAN BRAND LIFT STUDY

TV has been proven to drive a range of business results, from top-of-the funnel brand building to bottom funnel sales activations. In this study, thinkTV tracked how TV advertising impacts a number of critical brand metrics, like Awareness, Consideration and Value. Powered by YouGov’s BrandIndex research, the study covers a variety of categories including QSR, Auto and Financial.

30/3
THE ILLUSION OF CHOICE

Thinktv is pleased to welcome back Richard Shotton, behavioural science consultant and author of the acclaimed book The Choice Factory, as he launches his compelling new book, The Illusion of Choice (out March 28, 2023).

6/4
THE ALCHEMY OF EFFECTIVENESS

What drives marketing effectiveness in Canada?

1/1
THINK TV: ILLUSION OF CHOICE BY RICHARD SHOTTON

Recording of a webinar with Richard Shotton on his new book Illusion of choice.

1/1
LES BINET: 5 KEYS TO MAXIMIZING PROFIT IN TOUGH TIMES

5 keys to maximizing profit in tough times

1/1
AD NATION 2023

A new Canadian thinkTV study on public and industry perceptions of television and advertising. How do they differ and where can we find intersections?

21/2
THINK TV: BRAND MAGIC – THE POWERFUL COMBINATION OF CREATIVITY + TELEVISION

TV is renowned for its impressive ability to achieve reach and awareness in a short period of time, but to effectively build a brand, creativity makes all the difference.

1/1
THE ILLUSION OF CHOICE

4 ways behavioural science can make marketers more successful

1/1
THINK TV: WHY TV IS STILL AT THE HEART OF EFFECTIVENESS

Peter Field: why tv is still at the heart of effectiveness