Thanks to its rapid, far-reaching appeal across all age groups, television remains an important part of the media mix even in today’s digital age. Although different age groups watch TV to varying degrees, it continues to play a major role in everyday life. For decades, the television screen has been an integral part of almost every household. It has never been true that television is dead. The meaning of “T–V” has simply evolved from one-way linear broadcasting to the broader concept of Total Video.
TV audience
daily
TV audience
every week
TV audience
monthly
households have
TV at home
READ MORE ON THIS TOPIC
ČT24’S AUDIENCE SHARE EXCEEDED 11 PER CENT ON SATURDAY THANKS TO ITS ELECTION COVERAGE, WHILST CNN PRIMA NEWS’S SHARE WAS OVER 5 PER CENT
12. 10. 2026Election Saturday, 10 October, saw high levels of interest in the coverage provided by Czech Television…
TVB: LINEAR TV STILL KING
5. 3. 2026TV, viewed on a television screen, has the highest reach and time spent of all media…
TV ADVERTISING IN A TIME OF WAR
5. 3. 2026iSpot data reveals that cable news networks saw less ad time but more reach as the…
INVISIBLE BRANDS DON’T SELL — WHY BUILDING REACH IS FUNDAMENTAL TO BRAND GROWTH
29. 8. 2024In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this…
CNN PRIMA NEWS SHARE APPROACHED 5% ON WEDNESDAY
6. 6. 2024The debate between Prime Minister Fiala and ex-Prime Minister Babiš increased the share of CNN Prima…
KAREN NELSON-FIELD: MEDIA PLACEMENT IS CRUCIAL FOR ATTENTION
22. 4. 2024The type of media platform an ad appears on influences attention to the ad more than…
THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
10. 3. 2023More than three million viewers over the age of 15 tuned in for at least three…
LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV
15. 11. 2022HBBTV SOLUTIONS CAN BRING PERSONALISATION AND TARGETING TO LINEAR TV ADVERTISING. ONLINE VIDEO OPERATORS ARE SET…
WHY ATTENTION AND REACH NEED EACH OTHER: KAREN NELSON-FIELD AND MIKE FOLLETT RESPOND TO BYRON SHARP
5. 9. 2022Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism…
UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND
13. 4. 2022Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video…
PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
17. 1. 2022Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising.…
VAB RELEASES CASE STUDIES IN STREAMING VIDEO AD CAMPAIGNS
19. 10. 2021A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot…