PRIMA+ HAS 1.2 MILLION REGISTERED USERS

1. 8. 2024 Video platform prima+ has 1.2 million registered users and 161 thousand paying users. Prima Group announced that its video platform prima+ has surpassed the one million registered users mark. Specifically, the number of users is said to be 1.2 million and 161 thousand users subscribe to the service. CEO Marek Singer said this at a… Continue reading PRIMA+ HAS 1.2 MILLION REGISTERED USERS

PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

1. 8. 2024 New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts. The ZOO series will return to the screens from 27 August and its storyline will conclude during TV… Continue reading PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS

30. 7. 2024 American company Warner Bros. Discovery, which owns the streaming app Max and the Eurosport station, has released some data on viewership of the Summer Olympics. The biggest sporting event of the year helped it gain a record number of new subscribers in Europe. The company does not disclose details on the number of users in… Continue reading FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS

VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

30. 7. 2024 During the summer, TV viewers prefer films and series more than during other months of the year. This year, sports are also among the favourite genres. Although TV viewing drops to its lowest levels of the year during the summer months, Czech TV viewers aged 15+ spend on average over 3 hours a day watching… Continue reading VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA

29. 7. 2024 The spring changes in Impression Media have already been registered in the Commercial Register, and Media Club is the 100% owner of the internet agency. Media Club, a member of the Prima Group, is officially the sole owner of Impression Media. Media Club has owned 80% of Impression Media since last March and acquired the… Continue reading MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA

ADVERTISING CREATOR JOHN HEGARTY PERFORMS IN PRAGUE FOR THE FIRST TIME

29. 7. 2024 He was the only person to receive an award from the Queen for advertising. This year Sir John Hegarty will perform in Prague for the first time. The legendary campaigns for brands such as Levi’s, Johnnie Walker, Axe and Audi from the 1980s and 1990s, whose claims are still remembered today and many of us… Continue reading ADVERTISING CREATOR JOHN HEGARTY PERFORMS IN PRAGUE FOR THE FIRST TIME

PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

29. 7. 2024 Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts. Prima Group has added software created by technology company exe to the linear broadcast of news station CNN Prima News, which automatically converts spoken speech into written form. Viewers… Continue reading PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

KIM PORTRATE: DOES INVESTING IN OOH AT THE EXPENSE OF TV MAKE CAMPAIGNS LESS EFFECTIVE?

29. 7. 2024 Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising the effectiveness of your campaigns, explains Kim Portrate, CEO, ThinkTV. Cathy O’Connor’s comments that out-of-home revenue is set to grow at the expense of TV should send shivers up the spines… Continue reading KIM PORTRATE: DOES INVESTING IN OOH AT THE EXPENSE OF TV MAKE CAMPAIGNS LESS EFFECTIVE?

BRANDS ARE NOT FULLY MEETING CONSUMERS’ DESIRE TO BE FANS

28. 7. 2024 Fans would be, but brands are not exploiting the potential enough, according to research by APRA and NMS. Consumers want to be fans of brands. But brands are not doing enough to meet them, according to research prepared and produced for the Association of Public Relations Agencies (APRA) by research company NMS Market Research. The… Continue reading BRANDS ARE NOT FULLY MEETING CONSUMERS’ DESIRE TO BE FANS

OLYMPIC FESTIVAL BEGINS, LURES FANS FOR DOZENS OF SPORTS

26. 7. 2024 Along with the start of the Summer Olympics, the Olympic Festival starts at Lake Most, where individual sports and partners are presented. On Friday, 26 July, the Summer Olympic Games in Paris will kick off, and at Lake Most it will be possible to watch the Olympic action at the replica of the Eiffel Tower… Continue reading OLYMPIC FESTIVAL BEGINS, LURES FANS FOR DOZENS OF SPORTS

PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

26. 7. 2024 The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights. What trends are you seeing at the IOC from a media perspective, in terms of how sports content is consumed and the impact this is having on broadcasters and media platforms?… Continue reading PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

LESS THAN A MONTH LEFT FOR GOLDEN DRUM ENTRIES

25. 7. 2024 The 30th annual creative competition is now open for entries. The winners will be presented on 10 October in Portorož. Creative and media agencies, producers, commissioners or even marketing communications experts can now submit entries to the Golden Drum creative competition that were launched between 22 August 2023 and 21 August this year. The deadline… Continue reading LESS THAN A MONTH LEFT FOR GOLDEN DRUM ENTRIES

A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND

24. 7. 2024 Not only athletes deserve to stand on the winners’ podium. Making an Olympic ad that catches the eye, is memorable, and generates amazing sales results is also worth a medal, at least an imaginary one. “Go for gold with advertising that has a passion for sport, entertains and inspires audiences, and draws attention to your… Continue reading A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND

HALF OF CZECHS ARE INTERESTED IN THE OLYMPICS, ATTRACTED BY ATHLETICS AND TENNIS. SPORTS COLLECTIONS APPEAL ESPECIALLY TO YOUNG PEOPLE

24. 7. 2024 The Olympic Games start in Paris on Friday. In the Czech Republic, 52 per cent of the population is interested in the Games. The Czech team’s sportswear collection has been noted by 71 per cent of Czechs, and is particularly liked by young people. Half of the Czechs are interested, while in the host country… Continue reading HALF OF CZECHS ARE INTERESTED IN THE OLYMPICS, ATTRACTED BY ATHLETICS AND TENNIS. SPORTS COLLECTIONS APPEAL ESPECIALLY TO YOUNG PEOPLE

“VOYO WILL GRAB YOUR ATTENTION”, SAYS NEW SUMMER CAMPAIGN

24. 7. 2024 “Voyo will grab your attention” – that’s the new summer brand campaign, highlighting the fact that subscribers can watch their favourite film or series anytime, anywhere and, most importantly, that there really is something for everyone. Voyo is not only number one in the Czech market in terms of local content. This campaign is the… Continue reading “VOYO WILL GRAB YOUR ATTENTION”, SAYS NEW SUMMER CAMPAIGN

TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK

24. 7. 2024 TV Nova continues its growth trend and managed to improve its revenue and profit in 2023. TV Nova, the operator of the Nova Group’ s TV stations and the Voyo video portal, increased its revenues and net profit last year. The company’s annual report for 2023 shows that revenues amounted to CZK 7.8bn and increased… Continue reading TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK

ART IN ADVERTISING: ALFONS MUCHA PROMOTED FAMOUS BRANDS THROUGH TENDER FEMALE BEAUTY

23. 7. 2024 If Alfons Mucha had been born into the present day as a creative, media agencies would probably have fought over him. After all, even in his time he worked for the most important brands and promoted a variety of products, such as biscuits, champagne, instant soups, rum, chocolate, bicycles, or cigarette papers. Even today, he… Continue reading ART IN ADVERTISING: ALFONS MUCHA PROMOTED FAMOUS BRANDS THROUGH TENDER FEMALE BEAUTY

OLYMPICS COMING UP, PARTNERS LAUNCH THEIR ACTIVATIONS

23. 7. 2024 On Friday 26 July, the Summer Olympics will kick off in Paris. The Czech Olympic Team partners have prepared thematic campaigns and other activities. The 2024 Summer Olympics, officially the Games of the XXXIII Olympiad, will kick off in Paris on Friday 26 July. For more than two weeks, the French capital will host sports… Continue reading OLYMPICS COMING UP, PARTNERS LAUNCH THEIR ACTIVATIONS