FROM THE KITCHEN RIGHT ONTO THE SCREEN. WHAT IS THE SECRET INGREDIENT FOR BRANDS WORKING WITH POPULAR CHEFS?

5. 12. 2024 The stars of the culinary world no longer dazzle with their creations on the plate - they also become icons who inspire advertising and shape trends. Combining their talent, charisma, and strong brands not only brings innovation in marketing but also a new perspective on how gastronomy can influence our everyday lives. How can combining culinary art with business reach customers, transform their expectations and strengthen the image of well-known brands?

ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”

5. 12. 2024 These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima's reality show Looking for Mom and Dad. Those people really looked weird, because they weren't human. In prime time of one of the biggest Czech commercial TV channels, they were really broadcasting a video generated by artificial intelligence. I was intrigued and thought: are we going to see more non-humans on our screens now? So I contacted the experts, as well as TV Prima, Nova and Czech Television. And it looks like we will.

NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA

4. 12. 2024 Several new series or the premiere episodes of already launched series, a new entertainment show or a docu-reality will be launched by TV Nova in the spring of next year.

CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST

4. 12. 2024 In the group's traditional New Year's card, Snoop Dogg congratulates the "Publicizzles" Groupe on being the "top dog" among communications holdings.

VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL

4. 12. 2024 Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025.

HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

3. 12. 2024 Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands.

JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP

2. 12. 2024 The Prima Group has selected a successor for the post of commercial director from its ranks. From the beginning of the new year, Jan Čadek, the current head of online and radio Media Club, will take over from Vladimír Pořízek.

TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION

1. 12. 2024 The TV Games app has returned to the HbbTV menu of music channels Óčko and Óčko Star. The stations Óčko Expres and Óčko Black do not offer hybrid services.

CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

1. 12. 2024 According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service.

THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE

28. 11. 2024 Global trends that also affect Czech consumers include an emphasis on localism, environmental protection and comprehensive health care.

NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION

28. 11. 2024 With the claim "Focus on Film", Nova Cinema will launch a campaign to support its new visual identity.

VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR

27. 11. 2024 The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that.

ANGLIM FROM CONDÉ NAST WILL PERFORM AT THE FENIX AWARDS CONFERENCE

27. 11. 2024 Helen Anglim from Condé Nast will give advice on how to build a brand in the media field at the 6th annual Fenix Awards conference.

NMS: 70% OF CZECH HOUSEHOLDS ALREADY WATCH VIDEO CONTENT OVER THE INTERNET

26. 11. 2024 Internet has become the dominant source for watching video content and television. It is already significantly ahead not only of cable, but also of terrestrial viewing. The habits of the younger generation show that the trend of online television will grow stronger, according to research from NMS Market Research.

TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES

26. 11. 2024 The news portal TN.cz, available under the blue button on Nova Group stations, has been presented to its viewers in a redesigned form in recent days.

NETFLIX LEADS IN THE CZECH REPUBLIC, VOYO IS SECOND. PRIMA+ HAS CAUGHT UP WITH DISNEY+

26. 11. 2024 Netflix remains the most used video-on-demand (VOD) service in the Czech Republic. It is followed by Voyo as the strongest local service. Prima+ has reached a comparable share to Disney+.

WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

26. 11. 2024 Working in the media is perfect for those who don't want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities.

SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL

25. 11. 2024 Up to 64% of Czechs do not care whether a brand is ethically or socially responsible, they want quality products, according to a recent study by Ipsos.