TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR

30. 12. 2024 We bring you an overview of the most important trends that influenced marketing in the domestic market this year.

MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

30. 12. 2024 We need to reconnect media and creatives and start working closely together, urged Maximilian Schöngen, global head of creative at media agency Mediaplus, in an interview with MAM 38/2024. We are now bringing you the full interview as a gift during the holidays.

THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

28. 12. 2024 In December, Czech cinemas premiered a new adaptation of a cult story that has deeply resonated with audiences across generations. Not only the fan base of the famous book now has the opportunity to see the American-Japanese film The Lord of the Rings: The War of the Rohirrim. Ever since the first film adaptation of Tolkien’s work saw the light of day in 2001 as the epic film “The Fellowship of the Ring”, the Lord of the Rings-themed films have been among the most talked-about fantasy films. And, of course, they are also a source of inspiration for media creatives who have recognised the opportunity and used the film characters for promotional purposes.

SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2024

27. 12. 2024 The year 2024 is coming to an end, and the tsunami of Christmas ads that have been flooding viewers since the autumn season is slowly subsiding. Which international TV spots have been the most successful, and what have global brands decided to take on this year to capture attention? Here is ScreenVoice’s selection of the best foreign spots.

CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

27. 12. 2024 Czech Television's Christmas broadcasts were sought out by an average of 44.68% of viewers present at the screens. The most watched programme of Christmas was the Christmas Eve fairy tale Three Princesses.

CNN PRIMA NEWS ADDS MUSIC SHOW, STARTS SATURDAY

20. 12. 2024 Hour-long show takes viewers into concert halls and recording studios, offering film music, classical and jazz.

SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES

20. 12. 2024 Once upon a time… Long, long ago… This is what they say in fairy tales but no matter how long ago the stories hidden in fairy tales took place, they mirror our present. They portray the contrast between good and evil in a unique way and show diverse characters and values. Moreover, they have the power to transport us as if by magic to other worlds we dreamed of as children. In any case, fairy tales are loved not only by our little ones, but also by adults, no matter whether they are thirty or sixty. It’s no wonder that fairy tales also inspire creatives who are brainstorming the most engaging and compelling TV.

USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL

19. 12. 2024 Watching films and TV series is a pleasant escape from reality for most of us. Unlike reading books where you have to activate your imagination to embark on other worlds, film writers, directors, cinematographers, editors and effects artists make it much easier for us. The world of fairy tales and adventure is within our reach thanks to television. We can be transported to history or to the future - nothing is impossible. And a film or series that stands out from the rest in terms of its treatment or ideas has a chance of worldwide fame and cult status. Well, from there it’s just a step to its use in the realm of marketing.

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

18. 12. 2024 Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group.

SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS 2024

17. 12. 2024 According to the Ipsos agency, Czechs like to spend at Christmas, and this year they plan to spend up to CZK 10,000 on gifts, which is not an insignificant amount. The Christmas season is simply a great opportunity for brands to increase sales. And TV advertising is one of the ways to stand out in the mass pre-Christmas offer.

THE SIMPSONS: WE HAVE BEEN SEEING THE YELLOW FAVOURITES FOR 35 YEARS, NOT ONLY ON SCREEN BUT ALSO IN ADVERTISING COLLABORATIONS WITH WELL-KNOWN BRANDS

17. 12. 2024 It was 35 years ago today, 17 December, that The Simpsons first appeared on our screens. The enduring popularity of this yellow phenomenon is evidenced by the fact that it is the longest-running animated show in history and by the many Guinness World Records for the longest-running sitcom, the longest-running animated series, the most guest stars in a series, the most Emmy Awards won by one person and a team, and the most searched-for series on the internet. So, it is no surprise that we see the Simpsons a lot in TV spots.

TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES

16. 12. 2024 From this week, the strongest TV stations are including programmes for the Christmas period in their prime-time schedules.

FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

12. 12. 2024 Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January.

NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING

10. 12. 2024 Nova TV achieved the highest share of viewership in the TV market in November.

NEW CHRISTMAS CAMPAIGNS ARE ROLLING INTO THE CZECH MARKET LIKE A SNOWBALL

9. 12. 2024 As 2024 comes to a close, brands are in the final battle not only for a place in the sun but also for the contents of consumers’ wallets. Where does the Czech advertising market stand, and what weapons did advertisers use in this year’s Christmas ads, which began appearing in late October and early November?

CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

9. 12. 2024 Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested.

THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

9. 12. 2024 The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn.

TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS

6. 12. 2024 It's been a problem for years - angry sports fans who can't watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters.