FIVE CHARTS TO END THE TV DEBATE

23. 3. 2025 To drive growth, we must strengthen the brand, says Peter Field. For almost the last twenty years, the performance marketing world has been arguing that brand-building advertising is wasteful and unnecessary; that all a business needs to do is to spend their advertising money at the bottom of the sales funnel. This means using targeted… Continue reading FIVE CHARTS TO END THE TV DEBATE

WARC RANKINGS 2025: CREATIVE 100 REVEALED

21. 3. 2025 Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings; Ogilvy once again led the networks and WPP topped the holding groups; among brands, Apple and Anheuser-Busch InBev topped the WARC Creative 100 – here’s what… Continue reading WARC RANKINGS 2025: CREATIVE 100 REVEALED

IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS

20. 3. 2025 Every year, the International Day of Happiness is a reminder of the important role positivity plays in everyday life – and the advertising world is no exception. For some time now, mind positivity has become a key strategy for brands willing to reach customers not only effectively but also with emotions that leave a lasting… Continue reading IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS

ILLEGAL CONTENT FROM PREHRAJ.TO AND DATOID WILL DISAPPEAR THANKS TO AN AGREEMENT WITH AKTV

20. 3. 2025 The Association of Commercial Television (AKTV) has entered into a new settlement agreement with the services Přehraj.to and Datoid. The operators of these services have agreed to work with ACPV members to prevent the illegal sharing of protected works. The Association of Commercial Television (AKTV) has reached an agreement with the operators of Přehraj.to and… Continue reading ILLEGAL CONTENT FROM PREHRAJ.TO AND DATOID WILL DISAPPEAR THANKS TO AN AGREEMENT WITH AKTV

DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND

19. 3. 2025 For many brands, branding is all about a bigger logo and name, but that’s not enough, says Arnad Debia, Global Creative Development Director at Ipsos. Brands nowadays very often stick to a guaranteed formula in their creative. Car manufacturers have their type of advertising, beer companies have theirs, and the downside is that within the… Continue reading DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND

LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS

18. 3. 2025 The Dove and Czech Philharmonic advertisements scored the highest among Czech consumers last year, but Fio banka, Benu and ČAP also scored, according to an Ipsos analysis. Quality advertising that can reach its audience not only works with creative experiences that are deeply etched in the memory, but is empathetic enough to evoke a feeling… Continue reading LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS

TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE

17. 3. 2025 Dramedy Productions has completed the construction of another film studio and plans to further expand its Dramedy Studios. It primarily targets the television production segment, explains co-owner Filip Bobiňski. Last autumn, Dramedy Productions launched a new film studio, which it built next to its original studio in Prague’s Kbely district, where it is gradually expanding… Continue reading TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE

PRIMA WILL INCLUDE THE SERIES HORKY SVET, JAKUB A SARA, CHALUPARI AND PARTAK NA BATERKY

17. 3. 2025 Television Prima will offer several new shows in April prime time. Television Prima will send three premiere series and one rerun to the spring season. All are intended to air in prime time, according to TV Prima’s April programming plans. The second season of Hořký svět will launch from Sunday, March 30 at 8:15pm. It will… Continue reading PRIMA WILL INCLUDE THE SERIES HORKY SVET, JAKUB A SARA, CHALUPARI AND PARTAK NA BATERKY

THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS

15. 3. 2025 From Pepsi’s collab with Britney Spears to Bud’s ‘Wassup?’ ADWEEK selects 25 of the best Big Game commercials since 2000. Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and… Continue reading THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS

NOVA SPORT AND LIVESPORT TEAM UP TO SHARE SPORTS VIDEO CONTENT

14. 3. 2025 Partnership to bring direct sharing of video highlights from major football and MMA matches to the Livesport website and mobile app TV Nova and Livesport have entered into a new collaboration that will expand the way people watch sports content. The partnership is set to bring direct sharing of video highlights from major football and… Continue reading NOVA SPORT AND LIVESPORT TEAM UP TO SHARE SPORTS VIDEO CONTENT

POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES

13. 3. 2025 The goals and strategies of brands advertising during the Super Bowl vary. However, for all of them – regardless of their goal – television advertising viewed on various screens (Multiscreen TV) delivered excellent results in the middle part of the marketing funnel. It significantly increased brand searches of all types. This is the conclusion of… Continue reading POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES

RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ

13. 3. 2025 In the last few days and weeks, the most successful series were those that viewers already know well. On the other hand, the weekend viewership of the Český lev fell slightly. At the end of February, the second season of the popular crime series Hrdina arrived on the streaming platform prima+. The now common practice… Continue reading RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ

TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN

12. 3. 2025 TV Nova will continue in the autumn television season with one title scheduled for Tuesday and Thursday prime time. TV Nova has released several new titles for the second part of the spring season. Among them are some series previously shown on the Voyo platform, such as Král Šumavy, Gumy, and Mozaika, as well as… Continue reading TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN

PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

12. 3. 2025 The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs. prima+ reports nearly 100% year-on-year user growth in Smart TV apps, with big screens becoming the dominant platform for viewing content. The app is now available on TVs from LG, Samsung,… Continue reading PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

PLAYFUL CONSISTENCY: THE SECRET TO SUPER EFFECTIVE ADVERTISING

12. 3. 2025 In advertising, we often over-emphasize the importance of novelty—the newer, the sexier, right? Wrong! What if I told you that the real key to effectiveness isn’t chasing the new but mastering consistency? For years, research has shown that brand consistency is the cornerstone of long-lasting advertising effectiveness. The truth is, if you’re starting from scratch… Continue reading PLAYFUL CONSISTENCY: THE SECRET TO SUPER EFFECTIVE ADVERTISING

IT WILL TAKE THREE MONTHS TO TRANSFER ALL O2 TV CUSTOMERS TO ONEPLAY

11. 3. 2025 Operator will gradually convert customers to the new service, which was created by merging with Nova’s streaming video platform Voyo. The transfer of all approximately 870,000 O2 TV customers to the new Oneplay service will take about three months. The operator will transfer customers to the new service, which was created by merging with the… Continue reading IT WILL TAKE THREE MONTHS TO TRANSFER ALL O2 TV CUSTOMERS TO ONEPLAY

TV SALES UP SIX PERCENT LAST YEAR, DEMAND DRIVEN BY STREAMING

11. 3. 2025 Television continues to maintain its firm place in Czech households. According to market data, TV sales rose 6% year-on-year to 606,000 units last year. A key driver of the TV market is the boom in streaming platforms, which is accelerating the need to replace outdated TVs with new smart TVs with internet connectivity. According to… Continue reading TV SALES UP SIX PERCENT LAST YEAR, DEMAND DRIVEN BY STREAMING

GOLDEN DRUM OPENS APPLICATIONS, DEADLINE IS 22 AUGUST

10. 3. 2025 The Golden Drum Festival is now accepting applications. Projects that took place between August 22, 2024 and August 22, 2025 are eligible to apply. The Golden Drum Creative Festival is now opening applications. Agencies, clients and creatives can submit them until August 22. The announcement will take place on 13-14 October, traditionally in the Slovenian… Continue reading GOLDEN DRUM OPENS APPLICATIONS, DEADLINE IS 22 AUGUST