WHY PAY ATTENTION TO ANOTHER ATTENTION STUDY?

10. 10. 2025 Because this study proves the link between high attention media and advertising effectiveness, writes Newsworks’ Heather Dansie.

HOW MOVIES INCREASINGLY DRIVE STREAMING REVENUE

10. 10. 2025 A Parrot Analytics study of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent.

THE START OF NAKED ATTRACTION BROUGHT TV ÓČKO AN ABOVE AVERAGE SHARE

9. 10. 2025 On Wednesday evening, Óčko TV launched the domestic edition of the dating reality show Naked Attraction.

NOVA BUYS O2 TV WITH CHANNELS ONEPLAY SPORT AND PREMIER SPORT

9. 10. 2025 The RRTV agrees that TV Nova should acquire a 100% stake in O2 TV. This consolidates the sports channels under PPF.

CONSUMERS PLAN TO SHOP — AND CELEBRATE HOLIDAYS — DESPITE ECONOMIC GLOOM

8. 10. 2025 Even with tariffs, inflation fatigue, and nonstop economic anxiety, Americans are still determined to make this a merry holiday season. ICSC, formerly the International Council of Shopping Centers, forecasts retail sales will climb 3.5% to 4% from October through December, pushing total spending past $1.7 trillion.

BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

8. 10. 2025 Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver.

TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

8. 10. 2025 Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming.

PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

7. 10. 2025 Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes.

HOW DO CZECHS PERCEIVE ADVERTISING? RELEVANCE IS KEY FOR THEM

7. 10. 2025 We see thousands of advertisements every day, but only one tenth of Czechs agree that people like them appear in advertisements. New research from WPP Media shows that relevance is the key to engagement, writes Petr Tomáš.

HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND

7. 10. 2025 When Absolut Vodka wanted to understand how consumers were using ChatGPT to search for mixology recommendations, it found that nearly 70% of the answers it gave never mentioned a brand at all – a huge opportunity to own this space, craft brand narratives, and leverage sources like Reddit.

STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET

7. 10. 2025 Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies.

THE UNLIKELY RETAILERS WINNING HALLOWEEN

7. 10. 2025 Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.

TV SEPTEMBER WAS WON BY NOVA, THE SHOW OF THE MONTH OCTOPUS

6. 10. 2025 In September, the Nova TV group recorded the highest audience shares in all critical audience groups.

FEWER ONLINE ADS ARE GOOD FOR EVERYONE, SAYS THE GUARDIAN

6. 10. 2025 Publishers can build reader trust and satisfaction for themselves and favourability for brands if they show fewer online ads, according to the Guardian.

ELECTIONS ON ČT, CNN PRIMA NEWS AND TV NOVA REACHED OVER THREE MILLION PEOPLE

5. 10. 2025 Saturday's election telecasts on the three domestic television stations were watched by 3.3 million viewers over the age of 15.

ELECTION TV BROADCAST WILL START ON SATURDAY MORNING AND WILL LAST UNTIL MIDNIGHT

3. 10. 2025 Domestic television news stations will be following the election day from the morning. CNN Prima News will begin its election coverage at 8:00 am, CT24 at 9:00 am and TV Nova at 1:45 pm.

TIVO VIDEO TRENDS REPORT: VIEWERS WATCHING MORE LOCAL CONTENT

2. 10. 2025 Consumer spending on video content grew year-over-year in the second quarter according to report.

ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH

2. 10. 2025 O2 will also provide customers with a premium HBO Max channel for a one-month trial with every new Oneplay tariff plan ordered from the operator.