CTV IS THE NEW COOKIE

1. 11. 2021 Google’s decision to delay cookie deprecation until 2022 is intended, at least in part, to provide the industry with more time with which to develop alternatives. But that alternative is already here. It is CTV. CTV is the new cookie. Consider that cookies are valuable because they are semi-permanent digital identifiers that tell advertisers when consumers… Continue reading CTV IS THE NEW COOKIE

MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING

1. 11. 2021 Video advertising will be an integral part of TV ad sales of Media Club from 2022. Media Club wants to prevent losing ad GRPs in time-shifted viewing, describes Prima’s COO, Vladimír Pořízek. Media Club intends to interconnect all forms of video content in ad sales next year. This should result in the expansion of Media Club’s… Continue reading MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING

THEME OF THE MONTH: TELEVISION 2.0

1. 11. 2021

MEDIA CHOICES HAVE STARTED TO CHANGE AS A RESULT OF COVID-19

29. 10. 2021 Changes in where people go for content is likely to outlast the pandemic The pandemic has accelerated major changes in media consumption and revealed sharp differences among the various generations when it comes to the type of content they like — and where they find it. But while traditional media vehicles such as broadcast TV… Continue reading MEDIA CHOICES HAVE STARTED TO CHANGE AS A RESULT OF COVID-19

DON’T FORGET THE GOLDEN RULES OF TRUST AND EFFECTIVENESS

28. 10. 2021 The role of ‘distinctive assets’ or ‘fluent devices’ is a critical foundation stone in improving the effectiveness of advertising, writes Ebiquity’s UK MD. There has been significant debate this month regarding trust in advertising, with the majority view being that there is a significant level of distrust in advertisers and advertising. It is true that… Continue reading DON’T FORGET THE GOLDEN RULES OF TRUST AND EFFECTIVENESS

DIRECT-TO-CONSUMER BRANDS AROUND THE WORLD EMBRACE TV

28. 10. 2021 Booming online-born brands and online giants are placing their trust in TV. As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across. The Global TV Group, the grouping of TV companies and sales houses’ trade… Continue reading DIRECT-TO-CONSUMER BRANDS AROUND THE WORLD EMBRACE TV

NOVA STARTS APPLYING GREEN FILMING PRINCIPLES

27. 10. 2021 The Nova TV group starts applying green filming principles and plans to introduce them into all countries where the CME group operates, describes Hana de Goeij.

HOW YOUR BRAND CAN SOUND DISTINCTIVE IN A NOISY WORLD

27. 10. 2021 Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson of MassiveMusic. We used to have to educate marketers on the benefits of a more strategic approach to use of music and sound in their communications. There’s rarely now a marketer that doesn’t grasp this – how could they not? The challenge… Continue reading HOW YOUR BRAND CAN SOUND DISTINCTIVE IN A NOISY WORLD

WHY FMCG BRANDS NEED TO LOOK BEYOND LINEAR TV FOR BUSINESS SUCCESS

26. 10. 2021 For the fast-moving consumer goods industry, or FMCGs as it is known, the goal has long been to achieve widespread brand awareness and, perhaps most importantly, brand loyalty. Take brand-name pain relievers. Many consumers buy some sort of over-the-counter painkiller, and there’s a reason why they are willing to pay more for a brand name… Continue reading WHY FMCG BRANDS NEED TO LOOK BEYOND LINEAR TV FOR BUSINESS SUCCESS

MEDIA AD INVESTMENTS FOR THREE QUARTERS ARE HIGHER THAN LAST YEAR

25. 10. 2021 According to the monitoring, the gross amount of ad investments in the media was higher in the first nine months of this year than in the same period last year. According to Nielsen Atmosphere’s monitoring, ad investments in media space purchases for the first three quarters of this year remain above the level of the… Continue reading MEDIA AD INVESTMENTS FOR THREE QUARTERS ARE HIGHER THAN LAST YEAR

CTV VIEWERS SKEW YOUNGER THAN LEGACY TV VIEWERS

25. 10. 2021 Modern connected TV viewers are more representative of the U.S. population than viewers of traditional TV platforms, according to a new survey from Magnite, a sell-side media platform. “CTV reaches a balanced mix of age groups, matching the national profile. Traditional TV is much more heavily weighted toward baby boomers,” the authors of the study say. For example,… Continue reading CTV VIEWERS SKEW YOUNGER THAN LEGACY TV VIEWERS

UK STUDY: HYBRID VIEWING IS THE EUROPEAN NORM

25. 10. 2021 CTV adoption among European households has increased by 30% from 2020, meaning four in five households can now be reached by CTV, a new study reveals. Why it matters With more than three quarters of European audiences watching CTV, this channel is now an essential element of TV planning for advertisers, the more so since CTV… Continue reading UK STUDY: HYBRID VIEWING IS THE EUROPEAN NORM

AD BUYER’S NOTIONS OF `TV’ CONVERGE

25. 10. 2021 Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared NEW YORK & EDINBURGH, Scotland—A recent survey of media buyers in the U.S., the UK, German and Australia found that buyers are taking a… Continue reading AD BUYER’S NOTIONS OF `TV’ CONVERGE

GOLDEN DAYS FOR TV. RATINGS ARE GROWING AND CHANNELS WILL NOT ACCOMMODATE MORE ADS, SAYS NOVA’S CEO JAN VLČEK

25. 10. 2021 According to the CEO of the largest local commercial TV, with the pandemic remission the Czechs have returned to shopping, and retail chains, electronics producers or e-shops spend billions on ad spots with unparalleled intensity. “We have not seen such good times for TV ad sales for a long time,” says Nova’s CEO Jan Vlček… Continue reading GOLDEN DAYS FOR TV. RATINGS ARE GROWING AND CHANNELS WILL NOT ACCOMMODATE MORE ADS, SAYS NOVA’S CEO JAN VLČEK

ACTIONS, NOT WORDS: BRAND PURPOSE IN A SCHIZOPHRENIC CONSUMER WORLD

22. 10. 2021 Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers. In this inspiring keynote, Samuel Scott will show how companies can navigate this complex… Continue reading ACTIONS, NOT WORDS: BRAND PURPOSE IN A SCHIZOPHRENIC CONSUMER WORLD

MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%

21. 10. 2021 Media Club will increase the prices of TV advertising in the range from 11% to 16% next year. It presented its business policy for the next year on Thursday afternoon. The Media Club agency, which is one of the leading TV ad market players together with TV Nova, will increase the basic ad CPP by… Continue reading MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%

NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%

21. 10. 2021 The Nova TV group will increase the cost of TV advertising for 2022 by 12.5 %, says its CEO, Jan Vlček. Nova is going to increase its advertising cost for 2022 by 12.5 %. As part of GRPs of campaigns, the adjustment of monthly coefficients will be reflected in the increased price for the months… Continue reading NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%

VAB RELEASES CASE STUDIES IN STREAMING VIDEO AD CAMPAIGNS

19. 10. 2021 A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns NEW YORK—With consumer usage of ad-supported streaming platforms seeing rapid growth the Video Advertising Bureau (VAB) has released a new report with 23 case studies documenting the power of video streaming… Continue reading VAB RELEASES CASE STUDIES IN STREAMING VIDEO AD CAMPAIGNS