STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

15. 1. 2025 Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact. The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that… Continue reading STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

TRENDS IN SPORTS SPONSORSHIP

13. 1. 2025 The growing influence of artificial intelligence, the increased visibility of Olympic partners or Nike’s aggressive journey back to relevance. These are some of the trends that are expected to be evident in global sports sponsorship in 2025. In the past year, this area has been impacted by major changes, returns and departures. “Rights holders are… Continue reading TRENDS IN SPORTS SPONSORSHIP

STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS

12. 1. 2025 Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming. With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s semiannual “TV Advertising: Fact vs. Fiction” survey indicates most consumers prefer to watch TV ads… Continue reading STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS

WHY FMCG BRANDS LOOK TO TV

11. 1. 2025 Linear TV remains the bedrock of most FMCG media plans, accounting for an average 56% of spending compared to 35% across other sectors, according to a Thinkbox study. Background Earlier 2024, Profit Ability 2: the new business case for advertising, commissioned by TV industry body Thinkbox, analysed the profit generated by advertising at different stages… Continue reading WHY FMCG BRANDS LOOK TO TV

NEWS ORGANISATIONS FEAR A DROP IN REFERRALS, THREATENING A KEY SOURCE OF TRUST FOR BRANDS

10. 1. 2025 Leaders at news organisations are worrying about a drop in referrals from search in the coming year, as social media platforms turn away from news and AI-generated summaries become a mainstream part of search, according to new data from the Reuters Institute at the University of Oxford – for marketers, an internet without news is… Continue reading NEWS ORGANISATIONS FEAR A DROP IN REFERRALS, THREATENING A KEY SOURCE OF TRUST FOR BRANDS

HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!

6. 1. 2025 What will this year be like from a marketing perspective? In the first issue of the twenty-fifth edition of MAM, marketers from brands such as Komerční banka and Notino, as well as representatives of the media sector, reveal their predictions, expectations, plans and tasks. Almost none of the interviewees doubt that this year will be… Continue reading HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!

MARKETERS PLAN TO INVEST MORE IN BRAND AMBASSADORS IN 2025

4. 1. 2025 Nearly three-quarters of US and UK marketers (73%) are planning to increase their investment in brand ambassadors next year, according to new research. Creator agency Billion Dollar Boy commissioned a Censuswide study of more than 4,000 consumers and over 500 senior marketers and brand managers in the US and UK. The reasons for investing more… Continue reading MARKETERS PLAN TO INVEST MORE IN BRAND AMBASSADORS IN 2025

WHAT’S NEXT FOR CTV ADVERTISING: COMSCORE’S STATE OF PROGRAMMING 2025 SURVEY

3. 1. 2025 Comscore’s State of Programmatic 2025 report offers survey-based data that reveals where ad budgets will be going in 2025 (think CTV), how quickly marketers will move to cookie-free advertising (48% of ads will be cookie-free by the end of 2025), and what CTV ads do well (branding) and not so well (performance). It’s free to… Continue reading WHAT’S NEXT FOR CTV ADVERTISING: COMSCORE’S STATE OF PROGRAMMING 2025 SURVEY

PF 2025

24. 12. 2024 The Association of Commercial Television together with ScreenVoice wish you a peaceful holiday season with the ones you love most and a fabulous year 2025.

THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

23. 12. 2024 Watching TV at Christmas remains a popular pastime for all ages. And although viewing preferences have evolved over time, festive programming continues to draw millions of viewers to the TV screen. So this year, commercial television has again prepared an attractive Christmas programme that will appeal to everyone – there will be no shortage of… Continue reading THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

TALKING TV TO THE RIGHT PEOPLE

19. 12. 2024 Despite the frequent obituaries of linear TV, research consistently demonstrates its effectiveness – and financial analysts ought to be asking questions based on those findings, suggests Haleon’s head of global media. At the recent Future of TV Advertising Global conference, Simon Peel observed how digital platforms have been very successful in promoting themselves to CMOs… Continue reading TALKING TV TO THE RIGHT PEOPLE

PODCAST PLAYERS: TV NOVA GRUNT: WE WOULD LIKE TO BUY STARDANCE! WE’LL MAKE VOYO TENS OF CROWNS MORE EXPENSIVE

16. 12. 2024 Czech users love Voyo – the online platform where Nova puts its premium content. However, the head of the Nova group, Daniel Grunt, who built this video library, told Players that in order to produce more quality series (there are plans for a new treatment of Studny), we will have to pay more. Are you… Continue reading PODCAST PLAYERS: TV NOVA GRUNT: WE WOULD LIKE TO BUY STARDANCE! WE’LL MAKE VOYO TENS OF CROWNS MORE EXPENSIVE

WHAT WILL BE THE IMPACT OF AI DEVELOPMENT IN THE MEDIA? JOSEF SHLERKA’S PREDICTIONS FOR CIF 2024 WERE DARK

11. 12. 2024 Ironically, according to Josef Šlerka, Google or Seznam are today a great friend of journalism. When they stop penalising AI-generated content, they will raise the floodgates of overproduction, in which it will be even more problematic to distinguish between false and true news. Explore the not-so-favorable scenarios of how the AI boom may affect the… Continue reading WHAT WILL BE THE IMPACT OF AI DEVELOPMENT IN THE MEDIA? JOSEF SHLERKA’S PREDICTIONS FOR CIF 2024 WERE DARK

INCREASING THE PERFORMANCE OF TV ADVERTISING WITH QR CODES

11. 12. 2024 QR codes were invented in the 1990s. Their original purpose was to track vehicles during production. They were better than a traditional barcode because they could store a huge amount of information in a small area and were easy to scan. The use of QR codes spread quite quickly outside the industrial sector. Consumer goods… Continue reading INCREASING THE PERFORMANCE OF TV ADVERTISING WITH QR CODES

AD ALLIANCE’S TV FREQUENCY CAPPING FOR REWE

9. 12. 2024 Challenge: Overcoming the “Wearout Effect” Advertising often loses its impact after multiple exposures, a phenomenon known as the “wearout effect,” which reduces effectiveness. To address this, Ad Alliance developed a solution to control TV campaign contact frequency per household using Smart TVs. The goal was to maintain the impact of REWE’s image ads while promoting… Continue reading AD ALLIANCE’S TV FREQUENCY CAPPING FOR REWE

CRISTAL INNOVATES WITH IMPROVED AUDIENCE TARGETING TO REDUCE WEAROUT

9. 12. 2024 In 2023, Cristal, a Belgian beer brand, sought to increase positive brand association and awareness by highlighting the local ingredients and green energy they use in their production. The purpose of this campaign was to appeal to younger consumers and minimizing ad waste. To achieve this, Dentsu and Ads & Data partnered with Cristal to… Continue reading CRISTAL INNOVATES WITH IMPROVED AUDIENCE TARGETING TO REDUCE WEAROUT

NEW STUDY OUTLINES THE FOUR DRIVERS OF CREATIVE IMPACT

8. 12. 2024 Human connection, dynamic visuals and the successful integration of brand and product are among the main drivers of creative impact in advertising, new research has found. The study was published by Meta, the tech company which owns Facebook and Instagram, and also by analytics provider CreativeX, and research firm Kantar. Why creative effectiveness matters Creative… Continue reading NEW STUDY OUTLINES THE FOUR DRIVERS OF CREATIVE IMPACT

GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG

7. 12. 2024 The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they… Continue reading GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG