PF 2024

23. 12. 2023 🎄 ScreenVoice and the Association of Commercial Television wishing you a Merry Christmas and all the best in the new year.

OUT-OF-HOME ADS CONSISTENT WITH TV ASSETS ACHIEVE 2X MORE BRAND RECALL

20. 12. 2023 System1, the Creative Effectiveness Platform, and JCDecaux UK, the UK leader in Out-of-Home advertising, today revealed its latest research based on viewers’ emotional response data captured via the new OOH in situ Test Your Ad platform created in partnership with JCDecaux. Festive OOH ads matching TV campaigns are twice as effective at branding, scoring 62%… Continue reading OUT-OF-HOME ADS CONSISTENT WITH TV ASSETS ACHIEVE 2X MORE BRAND RECALL

NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

20. 12. 2023 With Christmas approaching, media group Nova is coming to its viewers with a redesigned version of HbbTV free archive available via the red button. Nova viewers can find the redesigned TV archive under the “TV Archive” tile in the HbbTV menu on each of the TV group’s channels. The viewer will not miss its new… Continue reading NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

CHRISTMAS TV PROGRAM ON AIR, SEASONAL SHOWS ARE CATCHING UP

18. 12. 2023 During the last week before Christmas, all TV stations are starting to switch over to Christmas programming. Some of the seasonal shows are still being finalised. In the week of December 18, shows for this year’s Christmas holiday season are starting to appear on the TV screens of the country’s top stations. Traditionally, they will… Continue reading CHRISTMAS TV PROGRAM ON AIR, SEASONAL SHOWS ARE CATCHING UP

SCREENVOICE TOP 12 CHRISTMAS CAMPAIGNS 2023

15. 12. 2023 The year has come and gone, and famous and lesser-known brands have come out with their long-awaited Christmas campaigns, which unmistakably draw us into the pre-Christmas spirit and put us in the mood for a genuine festive atmosphere. Christmas advertising campaigns are not mere commercial sales efforts, although inspiration at a time when the hunt… Continue reading SCREENVOICE TOP 12 CHRISTMAS CAMPAIGNS 2023

VOYO HAS ADDED USER PROFILES

15. 12. 2023 Voyo – the TV Novas online video library finally offers the possibility to create user profiles since Thursday 14th December. A notification to create one pops up when the app is launched. The ability to create user profiles has been one of the core features of online video libraries, but it has been missing on… Continue reading VOYO HAS ADDED USER PROFILES

HBBTV SYMPOSIUM AND AWARDS 2024 IN LONDON

15. 12. 2023 The 11th HbbTV Symposium and Awards in Naples, Italy became with more than 220 registered participants from Europe, North America, Asia and Australia one of the most attended events in its 12-year history, reflecting the significance of HbbTV in the connected TV industry. If you weren’t able to join us in Naples or want to… Continue reading HBBTV SYMPOSIUM AND AWARDS 2024 IN LONDON

MEDIAR.CZ: ŠTĚPÁN WOLDE – ÓČKO HAS CHANGED FROM MUSIC TELEVISION TO SOCIAL MEDIA

13. 12. 2023 Štěpán Wolde, the longest-serving CEO of TV Óčko, has been in the position for 12 years (Petr Dvořák has been at the helm of CT for the same length of time). Video once killed radio stars, but the 21-year-old Óčko – like other established TV stations – has not only resisted today’s streaming video platforms,… Continue reading MEDIAR.CZ: ŠTĚPÁN WOLDE – ÓČKO HAS CHANGED FROM MUSIC TELEVISION TO SOCIAL MEDIA

SMARTER ADVERTISING CHOICES: ITV’S AUTOMATED CONTEXTUAL TARGETING TOOL

12. 12. 2023 In a captivating presentation at the Future of TV Advertising Global in London on December 5, ITV and Captify showcased their innovative approach to advertising by focusing on consumer emotions. The presentation, titled “Leveraging data and moments that shift consumer intent,” delved into the intricacies of targeting TV ads based on consumer search intent, unveiling… Continue reading SMARTER ADVERTISING CHOICES: ITV’S AUTOMATED CONTEXTUAL TARGETING TOOL

COCA-COLA CHERISHES ITS SANTA CLAUS. HOW DID ONE OF THE MOST INFLUENTIAL MARKETING “ALLIANCES” IN HISTORY TAKE SHAPE?

11. 12. 2023 Although Christmas in the Czech republic is mainly associated with the Christ child, it is not possible to ignore the global popularity of the american Father Christmas, Santa Claus. And in fact, if we take into account the historical context of shaping the image of this character, we are much closer to Santa in our… Continue reading COCA-COLA CHERISHES ITS SANTA CLAUS. HOW DID ONE OF THE MOST INFLUENTIAL MARKETING “ALLIANCES” IN HISTORY TAKE SHAPE?

CHRISTMAS BY “UNUSUAL” HEROES. HOW HAS CHRISTMAS ADVERTISING MOVED FROM NOSTALGIA TO MODERNITY?

8. 12. 2023 Christmas advertising has changed over the years and Santa Claus has been replaced by strange and somewhat unusual heroes...

TOOLKIT: MARKETERS GEAR UP FOR A BRIGHTER 2024

7. 12. 2023 Despite very real concerns about the economy, the majority of marketers around the world are optimistic and expect business to be better next year than this, according to a new WARC report. The Voice of the Marketer 2024 is a deep dive into The Marketer’s Toolkit survey data of 1,400+ marketers worldwide. Key findings Marketers are optimistic despite economic worries… Continue reading TOOLKIT: MARKETERS GEAR UP FOR A BRIGHTER 2024

DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029

6. 12. 2023 Netflix will continue to top SVOD competitors in subscribers in six years: In the race to grow the biggest subscription video-on-demand (SVOD) customer base before the start of the next decade, Netflix is the odds-on favorite, according to a newly released forecast from Digital TV Research. The forecast, part of the research organization’s “SVOD Forecasts… Continue reading DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029

DON’T SHELVE THAT CHRISTMAS IDEA TOO SOON, STUDIES SUGGEST

6. 12. 2023 A growing body of evidence indicates that ideas and advertisements enjoy a much longer shelf life than many have assumed, with vintage favourites like Coca-Cola’s Holidays Are Coming and Aldi’s Kevin the Carrot outperforming the market – so it may be time to rethink how to approach Christmas. Why wear-out matters There is no evidence to suggest that ads become less… Continue reading DON’T SHELVE THAT CHRISTMAS IDEA TOO SOON, STUDIES SUGGEST

TV VIEWERSHIP IN NOVEMBER: ČT NARROWLY RETURNED TO THE TOP IN NOVEMBER, NOVA IMPROVED THE MOST

5. 12. 2023 Czech Television’s stations returned to the position of the TV group with the highest share of viewership in the audience group over 15 years of age by a narrow margin. This is according to the official ATO-Nielsen measurement data for November 2023. The aggregate share of CT stations reached 28.48% throughout the day. However, compared… Continue reading TV VIEWERSHIP IN NOVEMBER: ČT NARROWLY RETURNED TO THE TOP IN NOVEMBER, NOVA IMPROVED THE MOST

GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV

1. 12. 2023 The chair of the HbbTV Association has said that every big trend shaping the environment is making HbbTV “super relevant”. Speaking at the Association’s annual Symposium in Naples, Vincent Grivet said that while many people said watching television would be replaced by social networks or that people would do so on a small screen “watching… Continue reading GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV

ASSOCIATION OF COMMERCIAL TELEVISION HAS ACHIEVED SIGNIFICANT SUCCESS IN THE ANTI-PIRACY FIGHT

1. 12. 2023 The High Court in Olomouc has upheld the preliminary ruling issued by the Regional Court in Brno on a petition by the Association of Commercial Television (AKTV), requiring the operators of the eDisk.cz and Sledujteto.cz repositories not to allow the uploading and downloading of copyright-protected works of Nova and Prima TV Groups. The court thus… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION HAS ACHIEVED SIGNIFICANT SUCCESS IN THE ANTI-PIRACY FIGHT

16TH NOC FILMOVÝCH NADĚJÍ (NIGHT OF FILM HOPES) HONOURED YOUNG FILMMAKERS

1. 12. 2023 TV Nova presented its sixteenth award to promising young filmmakers as part of the Night of Film Hopes festival. Students and pupils could submit their films in one of five categories. In total, a record 174 entries were submitted this year, which meant 157 films, or 28 hours of material, and 17 scripts were judged… Continue reading 16TH NOC FILMOVÝCH NADĚJÍ (NIGHT OF FILM HOPES) HONOURED YOUNG FILMMAKERS