CHILD-ORIENTED ADVERTISING OR THE BALANCE BETWEEN REGULATIONS AND ETHICS. WHAT ARE THE RULES OF THIS COMPLEX MARKETING DISCIPLINE?

3. 6. 2023 For some business sectors, children are the main target group. However, the main question is - what is still allowed and what is already over the line while addressing kids via advertising?

STUDY USA: GEN Z AUDIENCES HEAVY USERS OF MOBILE DEVICES WHILE WATCHING TV

11. 5. 2023 New research from Samba TV highlights the importance of streaming media, mobile phones and social media for marketers trying to reach the elusive “streaming first” generation of adults aged 18-26 who are often referred to as Gen Z. Samba TV’s analysis indicates that streaming platforms are the go-to destination for content consumption for the Gen… Continue reading STUDY USA: GEN Z AUDIENCES HEAVY USERS OF MOBILE DEVICES WHILE WATCHING TV

WHY IT’S TIME FOR MARKETERS TO PAY ATTENTION TO GEN ALPHA

19. 4. 2023 Millennials are parenting. Gen Z is entering the workforce. And the never-ending wheel of time has spun a new generation for marketers to watch: Generation Alfa. The oldest members of this digitally native, pandemic-influenced generation are tweens now, and marketers need to pay attention to how today’s children differ from their Gen Z older siblings.… Continue reading WHY IT’S TIME FOR MARKETERS TO PAY ATTENTION TO GEN ALPHA

STUDY UK: THE EVOLUTION OF CHILDREN’S MEDIA HABITS

10. 4. 2023 How children use social media is changing, with less posting taking place and more platforms being used as search engines to answer questions, according to a new report from regulator Ofcom. Why it matters Now in its ninth year, Children’s Media Lives is a qualitative, longitudinal study following the same group of children aged 8… Continue reading STUDY UK: THE EVOLUTION OF CHILDREN’S MEDIA HABITS

GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV

4. 4. 2022 Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH). Above all, the younger target group of 16 to 49-year-olds use Connected TV at over 70%. The figures for households with children are strikingly high: Here, 77% of the people living in the household use an internet-connected TV… Continue reading GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV

STUDY USA: CAN STREAMING VIDEO KEEP UP WITH THE METAVERSE?

29. 3. 2022 New Deloitte survey finds that the U.S. SVOD churn rate is 37% and that younger generations are increasingly embracing gaming, social media and user generated content NEW YORK— Amid the burgeoning debate about the metaverse and its prospects for dominating the media landscape, Deloitte’s Digital Media Trends survey found a number of signs that streaming… Continue reading STUDY USA: CAN STREAMING VIDEO KEEP UP WITH THE METAVERSE?

AUSTRIAN RESEARCH: PANDEMIC BURDENS YOUNG PEOPLE AND SPOILS THE MOOD

8. 2. 2022 In January 2022, Marketagent together with DocLX carried out a survey among 2,500 young people aged 14-24 representing their age cohort. The ninth youth trends monitor includes comparative data for 2020 and shows changes in media usage. The research also looks at the quality of education. According to the survey, the quality of education deteriorated… Continue reading AUSTRIAN RESEARCH: PANDEMIC BURDENS YOUNG PEOPLE AND SPOILS THE MOOD

GEN Z ACQUIRES A TV HABIT

19. 6. 2020 Gen Z is typically less engaged with traditional media, but COVID-19 is drawing a younger audience to TV and is likely to change their media consumption habits permanently. That’s the view of Daniel Bischoff, chief marketing & operations officer at RTL AdConnect, part of the Luxembourg-based media group RTL Group. Writing for WARC, he notes that “all… Continue reading GEN Z ACQUIRES A TV HABIT