Most-read topics:
all GroupM VOD creativity efficiency aktv TV Nova TV Prima linear television attention AI QR
OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND
30. 5. 2025 The specific impact of introducing out-of-home TV audience measurement is described by Wojciech Kowalczyk in an interview with Atmedia expert talks, based on the Polish experience.