PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 | 17 min read With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer.

TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION

31. 7. 2025 | 3 min read The internet news and lifestyle channel TN Live will begin broadcasting from a new studio on August 1. This is the latest development after the channel expanded its broadcasts to 24 hours a day in April this year.

SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

31. 7. 2025 | 2 min read Expansion to cinemas, a new talk show, discussions, and podcasts will accompany the second season of the psychological reality show Zrádci.

NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

29. 7. 2025 | 2 min read Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen.

HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

16. 7. 2025 | 2 min read The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services.

MADE IN AUSTRIA – MADE FOR AUSTRIA

16. 7. 2025 A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health. The Austrian Broadcasting Corporation (ORF), the Association of Austrian Private Broadcasters (VÖP), and the Association of Austrian Newspapers (VÖZ) have come together under the banner “Made in Austria – Made for Austria,” aiming to spotlight the indispensable role of domestic media in the advertising and communications landscape.

CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST

15. 7. 2025 | 4 min read Czechs often change their streaming service subscriptions and pay less than users in other Central and Eastern European countries, according to a study by WPP Media.

HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

9. 7. 2025 | 7 min read For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost.

CZECH AUDIOVISUAL INDUSTRY SLUMPED LAST YEAR, BUT LOCAL VOD AND ADVERTISING GREW

6. 7. 2025 | 3 min read The Czech audiovisual industry took a break in 2024 amid unfavourable incentives and focused on preparing conditions for new growth, with Czech VOD production and advertising on the rise.

PRIMA ORIGINALS IS CHANGING TO FRIENDS PRODUCTION

25. 6. 2025 | 1 min read Under its new name, Friends Production wants to produce not only for Prima, but also for other entities.

YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

24. 6. 2025 | 3 min read Televisions are increasingly being used for activities other than watching TV, but traditional broadcasting remains the main use. Other activities on TV screens take up an average of 33 minutes a day for viewers.

THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

23. 6. 2025 | 9 min read Nova TV completes a major transition of customers from O2 TV to its new platform, Oneplay. In an interview with e15, Nova CEO Daniel Grunt describes why Nova has given up the successful Voyo brand, how it is handling the technical difficulties that accompanied the launch of Oneplay, and explains where the new streaming giant plans to go next. “Globally, we are seeing a trend of a decline in pay TV in favour of streaming services,” says Grunt, explaining the end of O2 TV.

NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

19. 6. 2025 | 11 min read The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work exclusively with Viaplay. “We expect the cooperation with Canal+ to deepen,” says Prima’s CEO.

SLEDOVANITV ADDS PRIMA+, CHANGES PRICES AND TV PACKAGES

2. 6. 2025 | 3 min read The SledovaniTV television service offering is expanding to include the prima+ streaming service. At the same time, there will be changes to the television packages and their prices.

TV SERVICES AND VOD MUST BECOME MORE ACCESSIBLE TO PEOPLE WITH DISABILITIES FROM JULY

30. 5. 2025 | 4 min read By the end of next month, specifically by 28 June, pay-TV operators and video-on-demand services must significantly improve access to their content. They must accommodate both hearing and visually impaired users.

HOW TO BEAT NETFLIX AT HOME? THE NEW PPF CEO SPOKE ABOUT MEDIA INVESTMENTS

26. 5. 2025 | 4 min read Viewers primarily want local content, says Didier Stoessel from PPF about his plans in the television business. In a month, he will become one of the two heads of the group. In an interview with CNBC, he described his intentions for Nova and other channels.

ONEPLAY HAS 1.4 MILLION SUBSCRIBERS AFTER THE MERGER OF VOYO AND O2TV

13. 5. 2025 | 1 min read PPF reports that the newly launched Oneplay service has registered 1.4 million subscribers.

THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

2. 5. 2025 | 15 min read The media group CME, which includes the Czech TV Nova, is continuing its digital transformation, gradually changing the structure of its revenues. However, in the countries where it operates, it does not apply a purely centralised strategy, explains Klára Brachtlová, Deputy CEO of the CME group.